Digital Influence Drives Online Non-Life Insurance Sales In Europe

Michael O'Grady
Forecast Analyst
October 3, 2017

European insurance buyers increasingly research their purchases online. Forrester’s new Online Insurance Forecast, 2017 To 2022 (EU-7) shows that online research influences half of all new insurance sales. The forecast analyses the size and growth of the motor, property, and travel insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. The report details the size of online and digitally influenced sales and considers the offline and online factors that influence buying behavior. Specific findings of the report include.

Related Forrester Content (For clients or purchase)

Trends 2016: European Digital Insurance
Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update
Forrester Data: Online Insurance Forecast, 2017 To 2022 (EU-7)
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