Forrester’s Key Takeaways On SAP Following The SAP SAPPHIRE Event

Forrester’s Technology & Innovation Summit EMEA 2025 brought together over 400 of Europe’s most forward-thinking technology leaders from 28 countries, as well as Forrester analysts who collectively travelled  44,750 kms. At a time when innovation feels as exhilarating as it is exhausting — in an era defined by AI-led disruption, economic volatility, and rising regulatory […]

One of my less well-kept secrets is that I used to run an enterprise architecture team. Back in those good old days, we’d spend weeks crafting intricate strategy and reference model diagrams, only to watch them gather dust as the business moved on. Fast-forward to customer experience (CX), and I see a striking similarity in […]