Forrester’s Key Takeaways On SAP Following The SAP SAPPHIRE Event

After years of vendors heralding the arrival of fine-tuned models to save enterprises from the latency, unpredictable costs, and strenuous upgrade lifecycles of cloud-based model APIs – the moment for fine-tuned models has finally arrived. While frontier models are massive, general purpose, and must be run from cloud servers; fine-tuned models (mostly composed of post-trained […]

AI agents for marketing are no longer a future state — they have arrived. Eighty-three percent of B2C marketing decision makers report actively implementing agentic AI into their workflows, and 85% agree that it’s delivering meaningful business value in their marketing efforts. With the rise of AI platforms like Claude and ChatGPT, and the majority of […]