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Half Of Online Retail Spending Came From Marketplaces In 2016

Michael O'Grady
Forecast Analyst
September 28, 2017

Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. Forrester Data’s new Online Marketplace Tracker examines 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. Specific findings of the report include:

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