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Craig Le Clair, Vice President, Principal Analyst
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Cut Through CX Tech Noise And Buy Smarter
Stop wasting money on tools you don’t need. Learn how to use Forrester’s function-first framework to align CX tech with business goals, avoid overspending, and drive real results.
Blog
The Real Promise Of Synthetic Personas Is Better Activation
Barbara Winters
13 hours ago
For years, B2B marketers have invested heavily in buyer personas, interviewing customers, commissioning research, synthesizing insights, documenting motivations, and mapping buying roles. Yet too often, those valuable insights end up buried in PDFs, slide decks, or shared drives, referenced occasionally but rarely used to shape day-to-day decisions. Traditional buyer personas remain essential. They serve as […]
Blog
Accelerate Leadership, AI, And IT Excellence Through Forum Special Programs
Forrester
20 hours ago
The most successful technology leaders combine strong peer networks, proven frameworks, and continuous learning to drive results. Technology & Innovation Forum Central’s special programs offer exclusive opportunities to connect with executives, earn certifications, strengthen leadership skills, and invest in the next generation of talent.