Blog
During the past few months, I’ve noticed a pattern in conversations with marketing and content leaders. Nearly every discussion about AI visibility begins the same way: “Tell me everything you know.” Marketers want the new optimization playbook or the equivalent of keyword research. What they need is different: a way to decide what’s worth creating […]
Blog
I like history. I read a lot of history books. I like museums, castles, reenactments, and more. History teaches us lessons about our time, and while often we can reinterpret those lessons when seen through new lenses, we can’t change the past. Are you an experience historian? Is your safe space documenting and measuring what […]
