Data, data everywhere. AI, AI everywhere. Data, AI, and analytics leaders find themselves in a maelstrom of heightened expectations for AI, evolving laws and regulations, and blazing-fast innovation. They consistently grapple with some age-old challenges that prevent them from building strong foundations in data, creating business impact with analytics, and empowering employees and leaders to make decisions rooted in data and sound analysis.

Today, data and AI initiatives have accelerated to the point where they are no longer “nice-to-haves” but are rather imperatives for enterprise success. These leaders must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency. To solve these challenges, we are excited to announce a new service within our Forrester Decisions portfolio: Forrester Decisions for Data, AI & Analytics.

At Forrester, we firmly believe that data, AI, and analytics power effective enterprise decision-making and that this will catalyze the next wave of growth for organizations. This new Forrester Decisions service will deliver research tailored to data and technology leaders to help them orient data, AI, and analytics efforts toward effective decisions that directly impact business outcomes. To get from data to decisions faster, we believe these leaders must:

  • Create trusted data and apps. Build trusted data and AI applications by establishing governance frameworks, data quality standards, and compliance measures to ensure the reliability and integrity of your data. By instilling trust, you can confidently make informed decisions and mitigate risks.
  • Enable the data-to-decisions cycle. Equip and enable your organization with the right tools and skills to unlock valuable insights faster and drive data-informed decision-making across business functions and at every level. Develop effective data and AI strategies aligned with your business objectives to promote alignment.
  • Scale data and AI capabilities. Build robust and scalable data and AI infrastructure, capitalize on technology innovation, and foster an adaptive data culture to get more value out of your data. Establish roadmaps with adaptivity in mind to not only address today’s data challenges but tomorrow’s, as well.

In addition to research, Forrester Decisions for Data, AI & Analytics provides access to our team of experienced analysts to help you maximize the value of data and seize the longer-term AI opportunity. Whether you’re an existing client or new to Forrester, this new service can provide you with the research, insights, and best practices that will transform your organization into a data-driven powerhouse.

To learn more about this service and how you can become a client, visit this page, which outlines the offerings in detail. If you’re already a Forrester client, contact your account team today to learn how this new service can help you better align across functions and achieve your business goals.