To give you insights on the state of voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Faith Adams and I are collaborating on a new piece of research. It will feature insights from our new State of VoC & CX Measurement Programs, 2020 survey, which is live now!

If you are involved in your company’s VoC and/or CX measurement efforts, we want to hear from you. Take the survey and share your candid assessment of your organization’s VoC and/or CX measurement efforts. We will ask you about:

  1. Scope and scale
  2. Technology
  3. Practices
  4. Budget
  5. Maturity and plans

As a thank-you, you will receive an exclusive presentation deck with a summary of the results per email once analysis is completed. Note that the results will be reported only in the aggregate — the survey will take about 15–20 minutes to complete.

Just click one of the links above or type forr.com/VoC2020 into your browser, and you’ll be good to go.

Thank you!

—Maxie