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Wealth Management Firms: You Need Videos On Your Websites And Apps

Peter Wannemacher January 31, 2019
When digital channels such as websites arrived, they were designed in large part as “pieces of paper” delivered on a computer screen (thus, the still-widely-used term “web page”). But the human brain wasn’t wired to slog through big blocks of text, so millions of websites (and now mobile apps and other digital interfaces) are currently […]
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Who Chooses Direct-To-Consumer Brands?

What It Means 8 hours ago
Why do people buy from direct-to-consumer brands? Until now, little research has been done to determine what’s driving consumers to choose DTC. Forrester Senior Analyst Anjali Lai shares pioneering research in this episode of What It Means. Featuring: Anjali Lai, Senior Analyst Show Notes: Direct-to-consumer brands are grabbing headlines and consumer spend. But who exactly […]
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Small Business Banking Has Been Disrupted (And There’s No Going Back)

Peter Wannemacher 2 days ago
Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers. But Forrester’s newest research reveals that executives should be just as worried — perhaps even more worried — about another market that is being upended: small business banking. Small- and medium-sized businesses […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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In The Era Of Shutdowns, Federal Agencies Can Reinvent Citizen (And Employee) Experience

Bobby Cameron 7 days ago
Never let a serious crisis go to waste! Senior government executives would be wise to listen to Winston Churchill’s wisdom! We’re living in the era of shutdowns, when funding disruption is the norm. To survive — and maybe thrive — in this feast-or-famine funding era, agencies must reinvent their business models to focus outside-in, from the […]
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Engaged Employees: You Can’t Get There Without Them

James L. McQuivey February 14, 2019
Truth is, in most of the reports we write about how to prepare your company for the future, two major recommendations always come out: Get your C-level leaders on board, and cultivate a culture that can transform your business. The first is crucial yet obvious, and I’ve grown tired of writing it. The second, culture, […]
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What To Expect From Mobile World Congress 2019 Beyond 5G And Foldable Phones

Thomas Husson February 14, 2019
For the first time in 15 years, I will not attend Mobile World Congress (MWC). When I mentioned this to some clients, some of them told me, “Yes, you’re right: Mobile is dead. There is no innovation anymore. It is all about AI and blockchain these days.” (?!!) I could not disagree more. The reason […]
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Calling CEOs: Your Software Teams Need You — Now

John Rymer 16 hours ago
Our research indicates that software delivery success depends on the CEO’s active leadership of strategy, culture, and metrics. That’s right: CEOs, not just CIOs. This video explains what CEOs should do. For more, see our blog.
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Big Fish Eat Little Fish As Portfolio Players Gobble Up SAO

Joseph Blankenship 20 hours ago
Security has long been hampered by a deluge of data, manual processes, and vendor sprawl. Technology has evolved to address the first two of these, but expense in depth continues as new functionality and innovation are often only available through startup vendors and standalone best-of-breed vendors. Too often, startups are product features, not standalone companies. […]
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Predictions 2019 Webinar

Forrester thought leaders dig into the seismic shifts that will affect your business in 2019.

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The Use Of Behavioral Science Has Moved Beyond Marketing

Ryan Hart 2 days ago
Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the golden age of advertising. By employing simple marketing tactics such as “buy now, pay later,” inflated value pricing, or decoy alternatives, marketers have been able to effectively steer or, in some cases, manipulate customers to buy products or […]
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How To Build A VoC Program In Healthcare

Arielle Trzcinski 2 days ago
There is a customer experience (CX) imperative taking over in healthcare. To drive success, healthcare organizations (HCOs) must be able to understand how good — or bad — experiences are and where to focus improvement efforts. Watch the video below to understand the role voice of the customer (VoC) programs play to effectively drive CX improvements. […]
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Prepare For Blockchain’s Impact On The Telecommunications Sector

Dan Bieler 2 days ago
Blockchain offers telcos opportunities for new business, improved compliance, and efficient operations.
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Introducing Forrester’s Guide To Employee Experience Technology

Andrew Hewitt February 14, 2019
Employee experience (EX) is top of mind for today’s companies. As we detailed in our report “Why EX? Why Now?” investments in EX yield both tangible and intangible business results such as reduced recruiting costs, lower attrition, higher employee work performance, and increased discretionary effort. The question still remains, though: What elements should businesses focus […]
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How Mature Is Your CX Program?

Great CX requires excellence in six competencies.

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FinovateEurope 2019: Top Three Themes

Oliwia Berdak February 14, 2019
The two days of demo sessions are now over, so I wanted to share with you my thoughts on the three themes that dominated FinovateEurope 2019. (Apologies for the plane landing at the end. I’m reporting directly from the venue at Tobacco Dock in East London, close to the City Airport, which has its hazards . […]
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Predictions 2019: Highlights

What It Means February 14, 2019
2019 is shaping up to be a challenging year. The market may slow, but the pace of disruption won’t. Now isn’t the time to throw in the towel on digital transformation and CX. Instead, build a solid foundation and get ready to come out strong in 2020. Featuring: Carrie Johnson, Chief Research Officer, Keith Johnston, VP, Research Director, Matthew Guarini, VP, Research Director, Michele Goetz, Principal Analyst, J. P. […]
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Top Five ABM Planning And Execution Pitfalls To Avoid

Laura Ramos February 13, 2019
Extra, extra! Read all about it! TOPO declares that 86% of account-based organizations report improved close rates, and 80% say account-based strategies are driving increased customer lifetime value! TribalVision channels the ITSMA when it reports that companies implementing account-based marketing (ABM) strategies typically see a 171% increase in annual contract value! Really? Wow — huh, haven’t […]
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MEDIA ALERT

Forrester Research Reports 2018 Fourth-Quarter And Full-Year Financial Results

February 13, 2019
Cambridge, Mass.
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April 2–3 • New York

Beyond The Direct-To-Consumer Revolution

Join us for Consumer Marketing 2019.

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Maximize Your Tech Investment By Making Sense Of The Digital Intelligence Tech Landscape

James McCormick February 13, 2019
Digital Disruptions Complicate Digital Intelligence Needs Digital intelligence (DI) — the practice of understanding and optimizing digital customer engagements — has been around for as long as the internet itself. But it has not remained stagnant. The practices and technologies needed to support DI have continued to be revolutionized by the digital disruption. And the number of […]
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How To Build A Modern Customer Service Agent Workspace

Kate Leggett February 12, 2019
Automation and AI increasingly handle routine tasks. Customer service agents already focus on escalations and exceptions. They need a powerful workspace to empower them to understand their customer, their journey, and their context. They also need to be armed with the right knowledge and data to help solve hard problems. They need to be focused on […]
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Pragmatism Rules FinovateEurope 2019

Oliwia Berdak February 12, 2019
FinovateEurope is back in full swing, so we wanted to share our impressions of Day 1. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself.
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Join The Progressive Web App Movement

Ted Schadler February 12, 2019
Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it’s time to join organizations such as eBay, Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a […]
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US Tech Demand Will Be Strongest In Domestic And Services Industries, Weakest In Manufacturing And Multinationals

Andrew Bartels February 12, 2019
Forrester has just published its 2019 industry outlook for US tech budgets, with forecasts for how firms in different industries will increase and allocate their spending this year (see the Forrester report, “2019 US Tech Budgets: Industry Outlook“). Our overall forecast of growth is 6.1% for US business and government spending on tech goods; services […]
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Redefine “Digital Transformation” In The Era Of Technology-Driven Innovation

Stephen Powers February 11, 2019
What does the term “digital transformation” mean to you? Is it about digital customer experiences? Digital operations? Transforming business models? Leveraging software ecosystems? Is it a floor wax? A dessert topping?  Digital transformation (DT) as a term loses meaning when it involves everything under the sun. Over the past few years, we’ve seen companies label anything and everything as “digital […]
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