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DTC Startups Signal An Age Of Experimentation

Anjali Lai February 21, 2019
As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands. In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […]
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The Future Of Department Stores

George Lawrie 2 days ago
Department stores can enjoy a bright future — but to do so, they must change to survive and thrive in the face of fierce competition from brands’ direct-to-consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue. But the department store’s bright future depends on enticing customers through the doors […]
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Creative Media Outshines The Technology

Jay Pattisall 5 days ago
The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media campaigns. The prospect of marketers owning their data and putting hands on keyboards for digital campaigns calls into question the real need for media agencies. […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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The Forrester Wave™: Managed Security Services In Asia Pacific, Q1 2019 Identifies The 11 Most Important Vendors

Jinan Budge 5 days ago
CISOs in Asia Pacific must justify their spending and articulate the business value of often expensive investments in managed security to a largely non-security audience of executives. Currently, this is nearly impossible: Many managed security service providers (MSSPs) continue to go to market with messaging that is technology-centric and blind to the benefits they provide […]
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Interoperability And The Empowered Consumer Set The Stage At HIMSS19

Annalise Clayton 6 days ago
The largest healthcare event, the Healthcare Information and Management Systems Society’s (HIMSS) conference, highlights the key themes that will be most influential for the industry in the coming year. Big names in healthcare, tech giants, and startups alike present their newest innovations and fight for attention on and off the exhibit floor. This year there was a strong focus on how innovative technologies can empower patients and create […]
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The Security Snapshot: Cybersecurity And Privacy In 2019 — Prepare For The New; Protect The Established

Stephanie Balaouras 7 days ago
Introducing our new monthly blog series, “The Security Snapshot,” which will curate and highlight key pieces of research from the security and risk (S&R) team. Last week at RSA Conference, vendors and security professionals discussed the newest cybersecurity innovations, the future of the industry, and some much-needed improvements. To start off the conference, Microsoft and […]
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Data Management Platform Coverage Takes On A New Look

Tina Moffett 12 hours ago
When I started my career in marketing analytics almost 20 years ago, the biggest challenge was wrangling first- and third-party data, joining them together, and analyzing customer patterns. It was like mining for gold; we wanted to discover something unique about our customers, a nugget that our marketing counterparts could use to craft customized messages […]
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The French And UK Customer Experience Index Results Are In!

Michelle Beeson 16 hours ago
Each year, based on a survey of your customers, Forrester releases results of its Customer Experience Index (CX Index™). The methodology measures how well a brand’s customer experience strengthens the loyalty of its customers and ultimately drives business growth. The French CX Index and UK Retail CX Index results are in! Key highlights from the […]
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May 14–15 • Chicago

Master Tech-Driven Innovation

Join us for Digital Transformation & Innovation 2019.

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Strategy, Not Technology, Is The Key For Better Cybersecurity

What It Means 5 days ago
The tagline for this year’s RSA Conference was “Better.” According to Forrester VP and Group Director Laura Koetzle, this tagline is apt. Cybersecurity is a jigsaw puzzle still in its box: All the tech pieces are there, but forging the right configurations and strategies remains a to-do for most. Featuring: Laura Koetzle, VP and Principal […]
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Qualtrics X4 2019: What Do Sir Richard Branson, Barack Obama, And Oprah Winfrey Have To Say About Creating Better Experiences?

Kelly Price 5 days ago
I was at Qualtrics’ X4 Summit in Salt Lake City last week. The two-day event featured a heavy-hitting mainstage lineup, including President Barack Obama, Sir Richard Branson, Ashton Kutcher, Adam Silver, Oprah Winfrey, and dozens of breakouts about new developments across Qualtrics’ product line. You might wonder what a former president and industry moguls have […]
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Choose The Right Enterprise Architecture Management Tool Using Forrester’s Latest EAMS Wave™

Gordon Barnett 7 days ago
Today’s enterprise architecture (EA) practices are relevant because they enable a firm’s customer-led and digital transformations. As more traditional EA use cases become commoditized, vendors that provide strong use cases that are vital to transformations will emerge as the leaders. These transformation-enabling use cases include strategic performance management, technology asset performance, operational insights, and people […]
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The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan 7 days ago
Last month, our featured research focused on building the foundation of an insights-driven business. This month, it’s time to start renovating, quickly. While every house needs a strong foundation, you also need to know when to start renovating to future-proof its value. Three ways to future-proof your insights capabilities? Commercialize data, adopt a cloud-enabled data […]
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How Mature Is Your CX Program?

Great CX requires excellence in six competencies.

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Atoms Get Their Revenge At The Intelligent Edge

Brian Hopkins March 11, 2019
My colleagues J. P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge. By that we mean that so much of our attention has been focused on digital business […]
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“Alexa, Did Any Of My Clients Add Cash Last Week?”

Vijay Raghavan March 11, 2019
Mobile technologies, artificial intelligence, and predictive analytics at firms such as Amazon, Netflix, and Pandora anticipate customer needs and improve customers’ daily lives. These firms are setting new standards for personalized experiences, creating the expectation that any information, product, or service will be available in context in their moment of need to manage their personal […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini March 11, 2019
There Is A Tech Talent Gap . . . No Wait, There Isn’t  Tech talent continues to be one of the most common debates in the industry today. Conventional wisdom says that there is a critical imbalance in supply/demand, and data showing that there could be more than 1 million computer programming jobs unfilled by […]
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Healthcare Providers: Don’t Become The Next Blockbuster Video Story

Arielle Trzcinski March 8, 2019
Providers are under threat from new entrants and disruptors, from being pushed to take on more financial risk to facing potential closure due to poor financial performance or the inability to meet evolved customer needs. As healthcare providers face these threats, we’ve identified nine trends that CIOs need to be aware of and respond to […]
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April 2–3 • New York

Beyond The Direct-To-Consumer Revolution

Join us for Consumer Marketing 2019.

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Data And Analytics Leaders, We Need You!

Jennifer Belissent, Ph.D. March 7, 2019
How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). A similar number report having a chief analytics officer (CAO). Many firms without these insights leaders […]
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Goliath’s Challenge: DTC Startups Get Personal

Anjali Lai March 7, 2019
In this battle between direct-to-consumer (DTC) startups — cast as the proverbial David — and their large, established brand opponents, victory is not about size or stature; it’s about skillful weaponry. In fact, if one looks at DTC startups’ long-term growth numbers, a scorecard tally suggests that today’s Goliaths will continue to dominate consumer retail […]
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We Should Chat About WeChat And Why Facebook Wants In

Jessica Liu March 7, 2019
For years, I’ve maintained that Mark Zuckerberg, CEO of Facebook, Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular messaging app, with 1 billion monthly users. China’s population is 1.4 billion people, which means approximately two in three Chinese are on WeChat. But WeChat […]
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Uncovering 2020 Digital Experience Priorities: It’s That (Survey) Time Of Year!

Mark Grannan March 7, 2019
This week, we launched our annual panel survey on digital experience (DX) priorities, challenges, and strategies. If you’re a leader, decision maker, or influencer of your enterprise’s DX strategy, we’d love to have your input. Why take the survey? More responses = better data, which we will share with all survey takers and will then fuel […]
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The CMO Guide To CES

These five ideas will power your brand of the future.

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Think Privacy’s Just A Cost Center? Think Again

Fatemeh Khatibloo March 6, 2019
Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs that they want to create. In fact, many privacy budgets shrank in 2019 after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy […]
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The Forrester Wave™: Information Archiving Cloud Providers, Q1 2019

Cheryl McKinnon March 6, 2019
(Caleb Ewald contributed to this blog.) The archiving market may be mature, but it is far from stagnant. In recent years, there has been active consolidation among cloud archiving providers. Smaller vendors have been acquired to inject innovation and modernization to traditional platforms, enabling scalability, enhanced discovery capabilities, and advanced analytics. With businesses constantly adopting […]
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