Featured Blogs

Tavar James, VP global events, shares what CX leaders can learn from professional event strategists. Tavar discusses how in‑person experiences build trust, why personalization matters more than ever, how to avoid common pitfalls in hybrid formats, and what makes a standout CX event in 2026. He also previews exciting changes coming to Forrester’s CX events portfolio and offers practical advice for anyone planning to attend their first big in‑person gathering.

The costs of selling in answer engines — like many things related to agentic commerce — are not entirely clear. Understand the steps to crafting a strategy to integrate agentic commerce into your business operations.

Organizations need digital metrics to track the success of their digital strategy. These metrics articulate intended outcomes and provide a yardstick for measuring progress. Many organizations use digital success metrics to compare themselves against their peers; however, outperforming — or underperforming — these metrics aren’t the end goal. The real value of benchmarks lies in […]

Generative AI is transforming the innovation consulting market; it enables new operating models and accelerates the shift from experimentation to large-scale execution. Find out which market dynamics innovation leaders need to pay attention to and how innovation will change in the coming years.

Why are leading organizations investing in account receivable (AR) automation solutions? Over the past few years, AR has evolved from a back-office billing function into a strategic lever for CX, risk mitigation, and working capital optimization. Generative and agentic AI now deliver the speed, scalability, and intelligence to transform AR operations at scale. Finance leaders […]

I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy. For years, I’ve looked to Forrester for smart insights and practical advice — now I get to be part of the team that delivers it. It’s a privilege, and I’m genuinely grateful for the chance to work alongside such talented people. Why […]

Great workshops don’t happen by accident. In the connected, collaborative enterprise, workshop design and facilitation grows beyond skills held by an intrinsically motivated few to a core collaboration capability cultivated intentionally at scale. Use Forrester’s new framework to design effective workshops.

The US Department of the Treasury recently announced that it is canceling all of its contracts, reportedly valued at $21 million, with technology provider Booz Allen Hamilton (BAH) due to an insider incident that occurred between 2018 and 2020. The incident resulted in the theft of tax return data for more than 400,000 US taxpayers and the release of tax information about high-net-worth […]

We evaluated eight top experience research platforms across 31 criteria for current offering and strategy. These criteria assess each vendor’s current capabilities and future strategy, giving buyers clear insights into where each platform excels and where it may fall short.

The age-old practice of paying providers only for their time does little to motivate them to do anything other than jack up their hours. To overcome the disincentives from squeezing providers on hourly rates, tech leaders add layers of contract terms for penalties, controls, and oversight yet still bear the brunt of the blame when […]

Generative AI may dominate headlines, but when it comes to business buying, social media is shaping the journey in powerful ways. Forrester’s latest research shows that social media has become the second most meaningful source of information for buyers — just behind generative AI search tools.

As the events industry continues to undergo rapid transformation, Cvent’s recent acquisitions of ON24 and Goldcast signal a strategic shift toward deeper enterprise engagement, as well as stronger alignment across marketing and events. While both deals strengthen Cvent’s position, they also raise important questions about integration, data strategy, and long‑term platform vision. This blog explores […]

To deploy AI safely and profitably at scale, CIOs must cut through AI hype and focus on IT capability maturity. Learn how in this preview of a new report.

The (AI) Butler Did It If you hang out in the same corners of the internet that I do, chances are you’ve seen Clawdbot (now renamed Moltbot), the AI butler in action. You’ve seen the screenshots that show empty inboxes that an AI cleaned up. You likely read stories about personal bots that write code […]

If you’re leading a design or research function and navigating the impacts of AI on the way you work, we want to talk to you! Our goal is to uncover current examples of how leaders are navigating this transition and innovating in this time of rapid change.

Forrester’s State Of AI Survey, 2025 of 1,400 global decision-makers shows rapid AI adoption — but slow progress on governance, security, and financial impact. As firms push into 2026, three questions will define AI’s trajectory: linking AI to real business outcomes, moving beyond quick wins, and building the trust foundations needed for sustained value.

From Prediction To Reality: B2B Fintech Brex Acquired By Capital One Capital One’s acquisition of BlueTarp Financial in 2019 bolstered its B2B financing and trade credit solutions for business sellers (from the AR perspective). Now, with the acquisition of Brex, Capital One completes a crucial piece for B2B buyers in the AP process. This landmark […]

Discover five key insights from our latest survey on market and competitive intelligence programs. Learn how teams deliver strategic value, leverage platforms and genAI, and overcome challenges in measuring impact.

B2B marketers face growing pressure to produce personalized content that truly connects and resonates with buyers, and their organizations need smarter, faster, and more scalable ways to deliver this. Next week, we’ll publish a case study about HCLTech — a global technology leader — that demonstrates how delivering this type of content is possible when […]