The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world. In a typical morning, you can probably expect to receive messages from family members and friends checking in, push notifications from news outlets providing the latest CDC guidance, and emails from brands reminding you that “we’re all in this together.”
We know that the future of marketing is moments. But in these socially distant times, when consumers rely primarily on mobile technologies to stay connected to the world, it has never been more essential to find the right moment and the right format to reach your customers.
Today, we’re sharing our “Now Tech: Mobile Engagement Automation, Q2 2020,” which profiles 25 companies that deliver mobile messaging.
This report offers B2C marketers critical insight into the mobile engagement automation (MEA) vendor landscape and will help your company develop a shortlist of vendors. The report breaks the vendor landscape down into four messaging formats:
- SMS. SMS provides a simple yet powerful messaging option to reach consumers regardless of their phone make or model or whether they’ve downloaded your app.
- Email. The vendors in this category offer mobile-friendly capabilities to make sure your brand’s emails are adaptable to a range of mobile devices and screen sizes.
- Push. Push notifications project your brand’s content to the right person at the right time for optimal engagement with your application users.
- Niche. In addition to mainstream messaging formats, marketers have access to many emerging and innovative mobile touchpoint options, such as mobile web messages, in-app messages, in-app inbox messages, and mobile wallet messages, that keep customers engaged throughout the customer journey.
Stay healthy, stay safe, and stay connected with these technologies, and stay tuned for more MEA research this summer. We just kicked off the Forrester Wave™ on MEA, which will publish this August.