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First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market
Woohoo! We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech. Based on our comprehensive criteria, Forrester’s take is that Lattice […]
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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines
Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move makes sense for two primary reasons. First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […]
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The CDP Paradox: A Chaotic Category Aspires To Address A Chaotic Challenge
“What’s your name,’ Coraline asked the cat. ‘Look, I’m Coraline. Okay?’ ‘Cats don’t have names,’ it said. ‘No?’ said Coraline. ‘No,’ said the cat. ‘Now you people have names. That’s because you don’t know who you are. We know who we are, so we don’t need names.” ― Neil Gaiman, Coraline As any marketer knows, names are […]