The countdown has started, and we could not be more thrilled and excited to welcome all of you to B2B Summit APAC 2021, which will take place on 14 and 15 September. As you can imagine, we started planning for our event long ago — reviewing topics, inquiries, and ongoing discussions we have with our APAC clients to build an agenda that aligns with your challenges and priorities. Our aim is simple: to deliver an exceptional experience, to be by the side of our APAC clients, and to continue together to raise the bar of the B2B sales, marketing, and product community in the region.
This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.
We will kick off the event by bringing back an iconic model — the Forrester Waterfall — and unveiling its latest evolution. Established as the industry standard, the new version of the B2B Revenue Waterfall will continue to inspire and support revenue leaders in their journey toward driving stronger alignment and optimizing performance across net-new, renewal, upselling, and cross-selling opportunities.
Next, we will share key insights from Forrester’s 2021 B2B Buying Survey. We will arm delegates with insights on how the pandemic impacted B2B buying in APAC and reveal key shifts in buyer behavior accelerated by the pandemic. As B2B organizations navigate the post-pandemic recovery, understanding how buyers behave is invaluable input to marketing and sales efforts.
Operating across a diverse set of markets throughout APAC, sales and marketing leaders and their teams need to address a key question: How can we use our routes to market to drive competitive advantage in the region? Our keynote presentation on this area will arm delegates with a best-practice approach to regularly reassess and optimize route-to-market strategies to support regional business objectives.
Next, we are excited to bring to B2B Summit APAC insight into how B2B organizations can make customer obsession a reality to drive higher revenue growth, profitability, and retention, as well as employee engagement. Our data from more than 500 B2B companies will provide you with powerful strategies you can adopt in the region.
Last but not least, we will turn our attention to your teams. Future-ready organizations embrace a key operating principle: Their teams and capabilities are the bedrock for their success. Our closing keynote presentation will give a benchmark view of the B2B marketing capabilities that are critical for success and provide you with unique guidance you can use to transform the capabilities of your marketing teams.
Beyond keynote presentations, we have lined up six tracks that will provide deeper operational insights and best practices to sales and marketing executives and leaders of demand and account-based marketing, marketing operations, product marketing, content, channel marketing, and channel sales. To learn more about what we will cover in our track sessions, stay tuned and read my next blog.
Until then, start getting ready for a great event and be excited for your company’s growth to come and for making bolder plans, pursuing bigger bets, and delivering bolder results as you learn new best practices that you can implement in your own organizations!