Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point you to the resources Forrester has to help you update your marketing measurement approach.

Be sure to check out the marketing measurement and insights playbook, take the marketing performance measurement maturity assessment to prioritize steps for your organization to get started, and schedule an inquiry with myself or Tina Moffett to get customized advice.