Use Text Analytics Technologies To Handle Mountains Of Unstructured Data
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help.
- First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both customer- (VOC and social listening) and non-customer-facing (document classification and categorization), as well as others such as competitive intelligence, market research, and semantic search.
- This market consists of a complex and highly fragmented vendor landscape. Read “Q&A: Six Questions To Ask Before Diving Into Text Analytics” before diving into vendor selection.
- Then, consider a list of 34 vendors (which Forrester preselected out of >100) based on capabilities and market presence: “Now Tech: AI-Based Text Analytics Platforms, Q2 2018“
- Lastly, to cut to the chase, you can shortlist eight market leaders based on broad and deep capabilities, strong vendor strategy, and market presence: “The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2018“
- If you are looking to do a deeper dive into document classification and categorization and address all file types (not just documents, but images, video, and audio files), you may want to consider “The Forrester Wave™: File Analytics Providers, Q2 2018.” These platforms will especially appeal to GRC pros working on GDPR and other compliance initiatives.
- On the customer-facing side, customer insights and customer experience professionals also have a couple of options:
- For the general-purpose customer feedback management (CFM) platforms, they can choose from the “Voice Of The Customer Vendor Landscape, 2017” and shortlist based on “The Forrester Wave™: Customer Feedback Management Platforms, Q2 2017.” Stay tuned for 2018 updates by the end of the summer.
- For a deeper dive specifically into social listening platforms, take a look at “Now Tech: Social Listening Platforms, Q2 2018,” and keep an eye out for a Wave in the next couple of months.
