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Boeing Case Reveals B2Bs Not Immune To Volatile Brand Crises
Brigitte Majewski
2 hours ago
Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empower customer scrutiny.
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Forget What You Read in Winnie the Pooh, the Goal of a Honeypot Isn’t to Get the Adversary Stuck in a Tree.
Josh Zelonis
2 hours ago
Deception Technologies Operate by Identifying Business Use Case Violations Deception technology comes in many different varieties, but foundational to them all is the creation of an asset that has no legitimate business use. As this asset has no legitimate business use case, any interaction with it is necessarily a business use case violation. “But wait,” […]
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