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Stay tuned for updates from the Forrester blogs.
Anjali Lai 13 hours ago
As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands. In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […]Read More
Julie Ask 13 hours ago
mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection. It could be a […]Read More