Customer Insights & Analytics

Data as oil is an apt analogy; oil deposits sit across multiple sites, and companies work hard to create efficient and effective refinery and delivery models to convert data to fuel.

For many companies, powerful and consistent insights are the elusive invaluable. Data are dispersed across diverse systems and strewn across operational (and political) silos. Well-meaning and well-designed dashboards thrive across the enterprise giving multiple views of the truth with measures that matter and some that clutter. Firms struggle with bringing in objective, complete, and sometimes sobering, customer insights and voices to challenge strategy and operating norms.

Forrester helps customer insights and analytics professionals convert data potential to kinetic energy with expert guidance on building systems of insights — everything from data governance to decisioning.

Insights for Customer Insights & Analytics Professionals

BLOG

The Insights Beat: Future-Proof Your Insights Capability

B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.  

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VIDEO

The Revenge Of The Atoms Can Drive A New Relationship With Customers

Until now, the worlds of bits and atoms have long been treated differently by organizations, generating internal silos as too few businesses can connect insights to real-world actions. J.P. Gownder discusses how this is changing.

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Predictions 2019 Webinar

Forrester thought leaders dig into the seismic shifts that will affect your business in 2019.

Predictions 2019 Webinar

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