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Customer Insights & Analytics

Data as oil is an apt analogy; oil deposits sit across multiple sites, and companies work hard to create efficient and effective refinery and delivery models to convert data to fuel.

For many companies, powerful and consistent insights are the elusive invaluable. Data are dispersed across diverse systems and strewn across operational (and political) silos. Well-meaning and well-designed dashboards thrive across the enterprise giving multiple views of the truth with measures that matter and some that clutter. Firms struggle with bringing in objective, complete, and sometimes sobering, customer insights and voices to challenge strategy and operating norms.

Forrester helps customer insights and analytics professionals convert data potential to kinetic energy with expert guidance on building systems of insights — everything from data governance to decisioning.

Insights for Customer Insights & Analytics Professionals

Blog

If You Need Somebody — Not Just Anybody — Data Literacy Help Is Here

Data literacy among employees is critical to becoming an insights-driven organization. Here's where to turn for help.
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Blog

Great Product Experiences Start With Great Product Data

If you're a product company, an enterprise product information management (PIM) strategy is a critical step toward better product experiences. Learn how to get started.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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