Insights for Customer Insights & Analytics Professionals
An Inside Look At Ticketmaster’s Data Transformation Journey
On this week’s What It Means, Ticketmaster CMO Kathryn Frederick describes the eCommerce giant’s strategy of personalization through data transformation. Listen in and then get the latest on Ticketmaster’s journey at Data Strategy & Insights 2019.
Insights, Analytics, And The Myth Of The Magician’s Reveal
As an analytics pro, you know that analytics is a science (requiring time and patience) and not a magic trick. Read our tips on setting expectations, so stakeholders won’t expect you to pull a proverbial rabbit out of a hat.
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