Customer Insights & Analytics

Data as oil is an apt analogy; oil deposits sit across multiple sites, and companies work hard to create efficient and effective refinery and delivery models to convert data to fuel.

For many companies, powerful and consistent insights are the elusive invaluable. Data are dispersed across diverse systems and strewn across operational (and political) silos. Well-meaning and well-designed dashboards thrive across the enterprise giving multiple views of the truth with measures that matter and some that clutter. Firms struggle with bringing in objective, complete, and sometimes sobering, customer insights and voices to challenge strategy and operating norms.

Forrester helps customer insights and analytics professionals convert data potential to kinetic energy with expert guidance on building systems of insights — everything from data governance to decisioning.

Insights for Customer Insights & Analytics Professionals

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Decoding Patterns In Consumer Behavior Empowers Leaders

Leaders must equip themselves with — and relentlessly sharpen — critical consumer insight to drive real transformation. The bold already are.

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BLOG

Location, Location, Location!

It’s common sense that location can have a huge effect on your business. But most firms aren’t taking advantage of location intelligence to better understand customer engagement.

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Predictions 2019 Webinar

Forrester thought leaders dig into the seismic shifts that will affect your business in 2019.

Predictions 2019 Webinar

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