Welcome To The Green Market Revolution

Climate change is accelerating more rapidly than projected, and the investment response from governments, companies, and consumers in new sustainability solutions has created one of the largest market opportunities in history. Soon your company will be faced with a choice — take part in this new green market revolution or risk obsolescence. Explore the corporate environmental sustainability resources here to learn how your company can make the most of this expanding green market opportunity.

What Is The Green Market Revolution?

Environmental sustainability is vital for the people and the planet, and it also represents one of the largest market opportunities in history. Forrester analysts explain how our Green Market Revolution research can help your organization make the most of this unique opportunity.

Latest Insights

Blog

Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings

Abhijit Sunil October 24, 2024
While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.
Blog

What You Should Look For From ESG Data And Analytics Providers

Aurelie L'Hostis July 10, 2024
The Forrester Wave™: ESG Data And Analytics Providers, Q3 2024, reveals the 12 providers that matter most and how they stack up.
Blog

The Circular Economy Is Brought To You By The Letter R

Paul Miller July 4, 2024
Learn how the five Rs can help manufacturers participate in the circular economy: reduce, reuse, repair, refurbish, and recycle.
Blog

GreenOps, FinOps, And The Sustainable Cloud

Dario Maisto May 10, 2024
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.

Client Interview Series

Blog

FORR The Planet: Sustainability Interview Series — Hallmark

Abhijit Sunil March 5, 2024
Kristin Edie, vice president of enterprise sustainability at Hallmark, discusses her leadership role and the most impactful sustainability efforts at Hallmark.
Blog

Forr The Planet: Sustainability Interview Series — Mary de Wysocki, Chief Sustainability Officer at Cisco

Abhijit Sunil March 7, 2023
Read this interview with Cisco's chief sustainability officer Mary de Wysocki to learn about her priorities in building up the sustainability team and the challenges that lie ahead in the telecommunications sector.
Blog

Forr The Planet: Sustainability Interview Series — Dell Technologies

Abhijit Sunil October 25, 2022
Get an inside look at Dell's sustainability strategy from Page Motes, Dell Technologies Head of Corporate Sustainability.
Blog

Forr The Planet: Sustainability Interview Series — Amazon Web Services

Abhijit Sunil September 7, 2022
Learn about the the primary carbon reduction levers from being on the public cloud vs. being on premise from Christopher Wellise, director of sustainability and carbon at Amazon Web Services.

Complimentary Resources

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The ROI Of Sustainability

Forrester research shows that sustainability-focused companies have seen better financial results relative to their peers, as well as higher employee retention and improved customer satisfaction.

Build a use case for sustainability in Europe and Asia Pacific.

Webinar

Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy

Webinar

The State Of Environmental Sustainability In Asia Pacific

Positive climate action is critical for protecting the environment, but it’s also set to become a key competitive differentiator as APAC firms battle to build and maintain customer trust.

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