Welcome To The Green Market Revolution

Climate change is accelerating more rapidly than projected, and the investment response from governments, companies, and consumers in new sustainability solutions has created one of the largest market opportunities in history. Soon your company will be faced with a choice — take part in this new green market revolution or risk obsolescence. Explore the corporate environmental sustainability resources here to learn how your company can make the most of this expanding green market opportunity.

What Is The Green Market Revolution?

Environmental sustainability is vital for the people and the planet, and it also represents one of the largest market opportunities in history. Forrester analysts explain how our Green Market Revolution research can help your organization make the most of this unique opportunity.

Latest Insights

Blog

Consumers, COP28, And The Green Market Revolution

Thomas Husson November 30, 2023
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.
Blog

Scoring Our 2023 Sustainability Predictions: How Did We Do?

Abhijit Sunil November 8, 2023
Forrester reviews its 2023 sustainability predictions by scoring each individual prediction in depth. This year, one of our five predictions received an A score, three received a B score, and one received a C score. Considering several unanticipated economic challenges across industries, these scores indicate continued progress and opportunities in the green market revolution.
Blog

Predictions 2024: The Heat Is On For The Green Market

Abhijit Sunil November 6, 2023
From wildfires to floods to heat waves, 2023 has been marked by climate chaos. Learn what businesses can expect in 2024 with Forrester’s environmental sustainability predictions.
Blog

Is Your Company Ready For The CSRD?

Aurelie L'Hostis October 12, 2023
Learn what it takes to comply with the requirements of the EU’s Corporate Sustainability Reporting Directive (CSRD).

Client Interview Series

Blog

Forr The Planet: Sustainability Interview Series — Mary de Wysocki, Chief Sustainability Officer at Cisco

Abhijit Sunil March 7, 2023
Read this interview with Cisco's chief sustainability officer Mary de Wysocki to learn about her priorities in building up the sustainability team and the challenges that lie ahead in the telecommunications sector.
Blog

Forr The Planet: Sustainability Interview Series — Dell Technologies

Abhijit Sunil October 25, 2022
Get an inside look at Dell's sustainability strategy from Page Motes, Dell Technologies Head of Corporate Sustainability.
Blog

Forr The Planet: Sustainability Interview Series — Amazon Web Services

Abhijit Sunil September 7, 2022
Learn about the the primary carbon reduction levers from being on the public cloud vs. being on premise from Christopher Wellise, director of sustainability and carbon at Amazon Web Services.
Blog

Forr The Planet: Sustainability Interview Series — Thoughtworks

Abhijit Sunil August 3, 2022
Cloud carbon footprint calculation and optimization is a critical part of an organization’s overall sustainability strategy. Forrester’s technology sustainability framework highlights the importance of addressing cloud and technology architecture for reducing the overall scope 1, 2, and 3 emissions in any industry. I recently talked with the core leadership team at Thoughtworks that led the […]

Complimentary Resources

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The ROI Of Sustainability

Forrester research shows that sustainability-focused companies have seen better financial results relative to their peers, as well as higher employee retention and improved customer satisfaction.

Build a use case for sustainability in Europe and Asia Pacific.

Webinar

Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy

Webinar

The State Of Environmental Sustainability In Asia Pacific

Positive climate action is critical for protecting the environment, but it’s also set to become a key competitive differentiator as APAC firms battle to build and maintain customer trust.

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