Client Success Stories

How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.

PSE&G was looking to enrich its customer experience. Hear how working with Forrester helped the company build a customer experience vision and strategy and infuse a customer mindset throughout the organization.

Ardent Health strives to put its patients at the heart of all it does. Learn how Forrester is helping with that mission.

Customer obsession is encoded in Best Buy’s DNA. Learn how working with Forrester helped the company sharpen its CX vision and infuse customer obsession throughout its operations.

Discover how the Services organization at Dell designed a scalable CX team structure that’s gone from small to robust.

Find out how NRG created a customer-focused culture that strengthened and streamlined customer relationship management.

Cross-functional alignment is critical in customer experience. Learn how Forrester helped rally TD Bank around CX.

Discover how Forrester enabled TD Bank to build an effective, customer-centric CX measurement strategy.

Hear how a Forrester customer experience advisor helped refine TD Bank’s customer experience strategy, according to Jennifer Lang, VP of customer experience and consumer insights.

Software AG uses customer feedback and experience data to drive higher win rates. Discover how in this video.

Hear why Forrester Decisions for Customer Experience is a game changer compared to traditional consulting firms.

Quest Diagnostics has made huge strides with journey mapping and customer understanding, with support from Forrester.

Hear how Forrester helped Discount Tire set up a customer advisory board that’s still successful five years on.

Looking to thrive in a post-third-party-cookie world, Sony Corporation of America turned to Forrester. Hear how the partnership has helped Sony build a durable data strategy and boost its return on advertising spend.

Customer centricity is a guiding principle for Dun & Bradstreet. Learn how Forrester worked with D&B to align its campaign strategy and messaging around customer needs.

Learn how Veeam Software uses Forrester’s B2B Marketing Plan On A Page to set expectations with stakeholders.

Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.

Hear how F5 Networks worked with Forrester to launch a new, transformative SaaS-based solution via its partner ecosystem.

To make inroads with new audiences, Twilio needed its marketing teams working in unison. Learn how Forrester helped.

Hear how partnering with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.

A strong brand can be a powerful growth catalyst. Hear how RCG Global Services worked with Forrester to sharpen its B2B brand strategy and audience targeting to help drive predictable growth.

Wanting to quantify the contribution of marketing in a more intuitive way, Alteryx’s CMO turned to Forrester. Hear how Forrester helped him arrive at a clear set of metrics and goals that the company universally embraces.

Learn how working with Forrester helped the healthcare technology platform Verato build a marketing organization that supports today’s demands and tomorrow’s growth.

Learn how partnering with Forrester helps the content platform provider validate crucial decisions and build a foundation for growth.

Fujitsu Australia Limited faced a tight deadline to transform its marketing organization to align with the company’s new go-to-market (GTM) model. Discover the results it achieved by working with Forrester.

Learn how Forrester’s account-based marketing frameworks and analyst guidance are helping Hexagon achieve growth.

It’s not easy to demonstrate the value that marketing delivers to the company. Learn how Anteriad is quantifying marketing performance more effectively than ever before with help from Forrester.

Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.

Digital experience is a core component of customer experience (CX). When Zebra Technologies recognized that its digital experience was not providing the caliber of CX that it needed to, it turned to Forrester for help.

How does a world-leading open-source software provider stay ahead of competitors? With help from Forrester. Hear how Forrester’s regional expertise, robust resources, and hands-on guidance have enhanced Red Hat’s presence in Asia Pacific.

Being customer-focused takes commitment. Hear how Forrester helped Philips pivot from product-centric marketing and gain a common language for tackling shared priorities.

Looking to revive its demand generation performance, Philips turned to Forrester. Hear how the partnership helped turn things around.

Shifting focus away from marketing-qualified leads (MQLs) can help marketing teams improve efficiency and performance. Hear about VMWare Tanzu’s journey and how Forrester supported its work.

Life sciences tech company Medidata needed to move from a product-centric marketing approach to one that’s focused on customer needs. Partnering with Forrester helped Medidata create holistic, audience-centric campaigns and simplify measurement.

Hear how working with Forrester helped Acronis build and scale its marketing operations function to meet the needs of a fast-growing company.

Hear how Forrester helped Lexmark align its messaging, spend, and measurements across 170 countries and tap vast new growth opportunities.

With a product selection as vast as TE Connectivity’s, a product orientation is natural. Learn how working with Forrester helped the company’s automative division rally around a buyer-centric approach.

Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.

Effective marketing and selling comes down to knowing your buyers. Learn how Forrester frameworks helped Delinea better define its audience and messaging.

Singapore-based Lightstorm needed to get the messaging supporting its new network-as-a-service solution just right. Learn how Forrester helped create customer-centric messaging that resonates.

Formed from many acquisitions, Cart.com needed to unify its operations and messaging. Working with Forrester helped the marketing organization sharpen its focus and increase its impact.

An effective partner network is essential to IT solutions provider Thales’ success. Learn how Forrester helped Thales bolster its partner strategy to better align with customer needs.