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Forrester Unveils Key Enhancements To The Forrester Wave™, An Iconic Guide For Tech Buyers
The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers CAMBRIDGE, Mass., December 5, 2024 — Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify [...]
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Forrester: To Master B2B Buying Mayhem, Providers Must Prioritize Buyers’ Needs
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process CAMBRIDGE, Mass., December 4, 2024 — According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B [...]
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Schneider Electric Honored As Recipient Of Forrester’s 2024 Security & Risk Enterprise Leadership Award
CAMBRIDGE, Mass., November 14, 2024 — Forrester (Nasdaq: FORR) today announced that Schneider Electric has been named the 2024 recipient of its Security & Risk Enterprise Leadership Award. The firm is being honored for using its security, privacy, and risk management functions to build a trusted and resilient business, which is critical to fueling its long-term [...]
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Forrester Research Reports 2024 Third-Quarter Financial Results
CAMBRIDGE, Mass., November 5, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2024, with contract value (CV) at $315.2 million, down 5% compared with the prior year. “We continue to make strong progress with our product migration, and we are on track to exceed our [...]
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Forrester Announces Full Conference Agenda For B2B Summit North America 2025
The must-attend event will empower B2B marketing, sales, and product leaders to adapt to changing buyer dynamics and achieve revenue growth CAMBRIDGE, Mass., October 31, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, [...]
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Forrester Research To Broadcast Its 2024 Third-Quarter Earnings Conference Call
CAMBRIDGE, Mass., October 22, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]
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Forrester’s Technology & Security Predictions 2025: Tech Leaders Will Triple The Adoption Of AIOps To Reduce Technical Debt
CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes. To [...]
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Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels
CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will [...]
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Forrester’s B2C Marketing & Customer Experience Predictions 2025: Price Sensitivity Will Lead To A 25% Decline In Brand Loyalty
CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from [...]
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Forrester To Honor Winners Of Its 2024 Technology Awards At Technology & Innovation Summit APAC
Macquarie Banking and Financial Services and Contact Energy will be recognized for aligning their technology and business strategies to drive growth SYDNEY, October 14, 2024 — Forrester (Nasdaq: FORR) today announced that Macquarie Banking and Financial Services group (Macquarie BFS) and Contact Energy are the 2024 recipients of its Technology Strategy Impact Award and Enterprise Architecture [...]
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Forrester Announces Full Conference Agenda For Technology & Innovation Summit APAC 2024
The event will equip technology, data, and security leaders with the latest research and insights to achieve a high-performance IT strategy that accelerates business outcomes Sydney, October 4, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Summit APAC 2024, set to take place on October 29 in [...]
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Forrester Announces Full Conference Agenda For Security & Risk Summit 2024
The event will help security, risk, and privacy leaders reimagine their security strategy and prepare for a new era propelled by advances in AI and quantum computing CAMBRIDGE, Mass., October 1, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk Summit 2024, being held in Baltimore and digitally, December 9–11, 2024. In [...]
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Forrester: Mobile Banking Innovation Gap Widens In Australia Amidst Rising Customer Expectations
Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs SYDNEY, Australia, September 12, 2024 — According to Forrester’s (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their mobile banking app in the past month, up from 59% [...]
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Forrester Introduces New Forrester Decisions Service For Data, AI & Analytics Leaders
Service enables data and tech leaders with enterprisewide responsibilities in data, AI, and analytics to create business value from data and accelerate business outcomes AUSTIN, Texas and CAMBRIDGE, Mass., September 10, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief [...]
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Forrester To Unveil Its 2025 Tech Leadership And Artificial Intelligence Predictions At Technology & Innovation Summit North America
As enterprises govern data and AI together, the year ahead will bring a renewed focus on deepening partnerships between business and IT and shifting back to predictive AI AUSTIN, Texas and CAMBRIDGE, Mass., September 9, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 tech leadership and artificial intelligence predictions, which will be unveiled this week [...]
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Forrester Announces Full Conference Agenda For Technology & Innovation Summit EMEA 2024
The event will equip technology, data and analytics, and cybersecurity leaders with the latest research and insights to successfully scale business initiatives LONDON, September 3, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit EMEA, held in London and digitally, October 9–11, 2024. While the potential of generative AI (genAI) to [...]
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Forrester Announces 2024 B2B Return On Integration Honoree And Program Of The Year Award Winners For Asia Pacific
Award recipients will be recognized at Forrester’s B2B Summit APAC 2024 and share how they achieved cross-functional alignment to accelerate business growth SINGAPORE, September 3, 2024 — Forrester (Nasdaq: FORR) will recognize Fujitsu Asia Pacific as the recipient of its 2024 B2B Return On Integration (ROI) Honors winner at B2B Summit APAC, happening on October [...]
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Forrester’s 2024 Singapore Customer Experience Index: Financial Services Brands Lack Competitive Differentiation
HSBC attains top scores in the banking and investment management industries; Singlife top among auto and home insurers SINGAPORE, August 20, 2024 — According to Forrester’s (Nasdaq: FORR) Singapore Customer Experience Index (CX Index™) annual study, conducted across the banking, investment, and home and auto insurance industries, the average CX quality of the brands is [...]
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Forrester Honors Recipients Of Its 2024 Technology Awards For North America
First Student, Best Buy, and Scotiabank recognized for aligning their technology strategies to drive business growth CAMBRIDGE, Mass., August 19, 2024 — Forrester (Nasdaq: FORR) today announced that First Student and Best Buy are the 2024 winners of its Technology Strategy Impact Award for North America and that Scotiabank is the North American winner of its [...]
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Forrester Announces Full Conference Agenda For B2B Summit APAC 2024
The event will equip B2B marketing leaders with actionable insights to embrace genAI and transform their revenue processes to maximize customer value SINGAPORE, August 6, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit APAC event, which will be held in Singapore and digitally on October 1, 2024. Changing buying behaviors, an uncertain [...]