Press Release

Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024 Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the [...]

CAMBRIDGE, Mass., February 11, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2024, with contract value (CV) down by 5%, at $307.6 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “Fourth-quarter and full-year financial results posed challenges, with [...]

B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth CAMBRIDGE, Mass., February 5, 2025 — Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix and [...]

CAMBRIDGE, Mass., January 28, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may [...]

Awards recognize companies and leaders that align their organizational efforts around customers’ needs and deliver seamless experiences across channels  CAMBRIDGE, Mass., January 27, 2025 — Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more [...]

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty  CAMBRIDGE, Mass., January 16, 2025 — According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers [...]

The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers  CAMBRIDGE, Mass., December 5, 2024 — Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify [...]

More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process  CAMBRIDGE, Mass., December 4, 2024 — According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B [...]

CAMBRIDGE, Mass., November 14, 2024 — Forrester (Nasdaq: FORR) today announced that Schneider Electric has been named the 2024 recipient of its Security & Risk Enterprise Leadership Award. The firm is being honored for using its security, privacy, and risk management functions to build a trusted and resilient business, which is critical to fueling its long-term [...]

CAMBRIDGE, Mass., November 5, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2024, with contract value (CV) at $315.2 million, down 5% compared with the prior year. “We continue to make strong progress with our product migration, and we are on track to exceed our [...]

The must-attend event will empower B2B marketing, sales, and product leaders to adapt to changing buyer dynamics and achieve revenue growth  CAMBRIDGE, Mass., October 31, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, [...]

CAMBRIDGE, Mass., October 22, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes.  To [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR)  2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from [...]

Macquarie Banking and Financial Services and Contact Energy will be recognized for aligning their technology and business strategies to drive growth  SYDNEY, October 14, 2024 — Forrester (Nasdaq: FORR) today announced that Macquarie Banking and Financial Services group (Macquarie BFS) and Contact Energy are the 2024 recipients of its Technology Strategy Impact Award and Enterprise Architecture [...]

The event will equip technology, data, and security leaders with the latest research and insights to achieve a high-performance IT strategy that accelerates business outcomes Sydney, October 4, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Summit APAC 2024, set to take place on October 29 in [...]

The event will help security, risk, and privacy leaders reimagine their security strategy and prepare for a new era propelled by advances in AI and quantum computing  CAMBRIDGE, Mass., October 1, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk Summit 2024, being held in Baltimore and digitally, December 9–11, 2024. In [...]

Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs  SYDNEY, Australia, September 12, 2024 — According to Forrester’s (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their mobile banking app in the past month, up from 59% [...]