Press Release

As AI deployments transcend organizational, geopolitical, and human boundaries, APAC leaders must strengthen governance to scale AI responsibly  SINGAPORE, October 22, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 Asia Pacific predictions, one in three large Asia Pacific (APAC) enterprises will uncover at least 10 employee-built shadow AI agents for every officially sanctioned agent. The [...]

Technology and security leaders will face mounting pressure to control AI costs, justify infrastructure choices, and manage emerging risks without slowing innovation  CAMBRIDGE, Mass., Oct 21, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 technology and security predictions, CIOs and CISOs will face growing pressure to realize returns on their AI investments in infrastructure, security, [...]

CAMBRIDGE, Mass., October 21, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow [...]

To remain competitive, providers must strengthen customer trust, substantiate value claims, and offer human expertise and guidance  CAMBRIDGE, Mass., October 21, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 B2B go-to-market predictions, business buyers will increasingly deploy AI agents to handle tasks across the buying process, from supplier discovery and information gathering to contract-renewal analysis. [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided [...]

New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact According to Forrester’s (Nasdaq: FORR) 2027 European predictions, unveiled today at Forrester’s Technology & Innovation Forum EMEA, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen. More than [...]

This year’s Total Experience Score rankings reveal progress for India’s banking industry, but employee experience gaps may limit future differentiation and growth NEW DELHI, SEPTEMBER 28, 2026 — Forrester (Nasdaq: FORR) today announced findings from Forrester’s India Banking Total Experience Score Rankings, 2026, revealing that banks that effectively align customer experience (CX), brand experience (BX), [...]

With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption  According to Forrester’s (Nasdaq: FORR) AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace — enhancing the value of certain products and services while making others increasingly vulnerable to [...]

CAMBRIDGE, Mass., August 6, 2026 — Forrester (Nasdaq: FORR) has finalized a $5.7 million agreement with the United States Department of the Air Force (DAF) — which includes the US Air Force and US Space Force — to provide more than 2,300 DAF personnel with direct access to Forrester’s research and advisory services.  The agreement supports the US federal government’s continued push toward enterprisewide modernization and AI-enabled decision-making by broadening the DAF’s access to trusted insights, reducing contracting complexity, [...]

The firm is being honored for using AI to transform marketing across the APAC region SINGAPORE, August 6, 2026 — Forrester (Nasdaq: FORR) today announced that Fortinet is the Asia Pacific winner of its B2B Marketing AI Impact Award, given to organizations that apply AI successfully to improve marketing performance and deliver measurable business results. [...]

Singtel, CLP Power, Nan Shan Life Insurance, DBS Bank, and Grab recognized for leveraging technology to successfully drive business impact SINGAPORE, August 4, 2026 — Forrester (Nasdaq: FORR) today announced that Singtel is the winner of its 2026 Technology Strategy Impact Award for Asia Pacific; CLP Power and Nan Shan Life Insurance Co., Ltd. are [...]

CAMBRIDGE, Mass., July 30, 2026 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the second quarter ended June 30, 2026, with contract value at $283.2 million, down 3% compared with the prior year. “We delivered revenue, margin, and EPS above consensus, are seeing accelerated adoption of Forrester AI, and saw the ongoing [...]

The Forum will empower security and risk leaders to govern AI-driven autonomy, safeguard against emerging risks, and build trust at scale  CAMBRIDGE, Mass., July 27, 2026 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Security & Risk Forum, taking place in Washington, DC, November 9–10, 2026. This year’s theme, “The Security Singularity,” explores how AI is disrupting traditional security, risk, and trust practices at an unprecedented speed. With AI becoming integral to enterprise decision-making and being used to [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to [...]

China and the US will remain leaders in technology sovereignty, leaving most European and midsize countries dependent on external alliances to close capability gaps  According to Forrester’s (Nasdaq: FORR) Global Sovereignty Forecast, 2025 To 2030, global technology sovereignty — a country’s ability to develop, operate, and secure critical technologies independently of foreign governments’ influence — will evolve slowly over the next five years. The average tech sovereignty score across all 14 countries assessed (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, [...]

While leaders are betting on growth, in the age of AI, spending more is no longer enough  According to Forrester’s (Nasdaq: FORR) 2027 Budget Planning Guides, business and technology leaders are approaching 2027 with renewed confidence as they increasingly accept volatility as a permanent feature of the business environment. After a year of more cautious spending, more than 80% of leaders expect their [...]

The event will help B2B leaders modernise their go-to-market strategies to navigate AI-enabled buyer autonomy Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Forum EMEA 2026, taking place 28–29 September 2026 in London. Centered on the theme, “Hello, GTM Singularity,” the event will bring together marketing, sales, product, customer success, and [...]

New research calls on agencies and CMOs to shift their focus from AI-driven cost savings to preserving creativity and differentiation in the AI era  CANNES, France, and CAMBRIDGE, Mass., June 24, 2026 — According to Forrester’s (Nasdaq: FORR) The State Of AI Inside US Marketing Agencies, 2026, a new report released today in partnership with 4As, AI is now pervasive across US marketing agencies: Nine in 10 [...]

The Forums will equip technology leaders with the capabilities needed to operationalize AI and build high-performing IT organizations that deliver measurable business outcomes  Forrester (Nasdaq: FORR) today announced the full conference agendas for its Technology & Innovation Forum Central (Austin, September 14–15, 2026), Technology & Innovation Forum EMEA (London, September 30–October 1, 2026), and Technology & Innovation Forum East (New [...]