Press Release

The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty  SINGAPORE, May 14, 2025 — Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 [...]

CAMBRIDGE, Mass., May 6, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. “We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline [...]

Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent CAMBRIDGE, Mass., May 6, 2025 — As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — [...]

CAMBRIDGE, Mass., April 22, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

The award recognizes organizations that establish comprehensive security and risk strategies to both safeguard their enterprises and cultivate trust among key stakeholders  CAMBRIDGE, Mass., April 16, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes organizations that implement a robust security, privacy, and risk [...]

New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions CAMBRIDGE, Mass., April 10, 2025 — According to Forrester’s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked [...]

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks PHOENIX and CAMBRIDGE, Mass., April 1, 2025 — B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more [...]

Along with the Technology Strategy Impact and Enterprise Architecture Awards, this year, organizations can also apply for Forrester’s inaugural Data & AI Impact Award in April  CAMBRIDGE, Mass., March 18, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its annual global Technology Awards for Technology Strategy Impact and Enterprise Architecture, which recognize [...]

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices  CAMBRIDGE, Mass., February 27, 2025 — Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B Summit [...]

The event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience that drives retention and growth  CAMBRIDGE, Mass., February 12, 2025 — Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect [...]

Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024 Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the [...]

CAMBRIDGE, Mass., February 11, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2024, with contract value (CV) down by 5%, at $307.6 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “Fourth-quarter and full-year financial results posed challenges, with [...]

B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth CAMBRIDGE, Mass., February 5, 2025 — Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix and [...]

CAMBRIDGE, Mass., January 28, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may [...]

Awards recognize companies and leaders that align their organizational efforts around customers’ needs and deliver seamless experiences across channels  CAMBRIDGE, Mass., January 27, 2025 — Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more [...]

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty  CAMBRIDGE, Mass., January 16, 2025 — According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers [...]

The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers  CAMBRIDGE, Mass., December 5, 2024 — Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify [...]

More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process  CAMBRIDGE, Mass., December 4, 2024 — According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B [...]

CAMBRIDGE, Mass., November 14, 2024 — Forrester (Nasdaq: FORR) today announced that Schneider Electric has been named the 2024 recipient of its Security & Risk Enterprise Leadership Award. The firm is being honored for using its security, privacy, and risk management functions to build a trusted and resilient business, which is critical to fueling its long-term [...]