Acclaimed professor Dr. Brené Brown and award-winning entrepreneur Johnny Earle, founder of Johnny Cupcakes, to headline Summit
CAMBRIDGE, Mass., April 23, 2020 — Forrester today announced the conference agenda and guest keynote speakers for its SiriusDecisions Summit 2020, which will be held virtually from May 4–7, 2020. Summit 2020 is a must-attend event for B2B leaders in sales, marketing, and product in high-performing organizations. Packed with actionable insights and intensive learning experiences to help attendees better implement, operationalize, and justify their business initiatives, Summit 2020 content is even more relevant, particularly given the global slowdown due to the COVID-19 pandemic.
Dr. Brené Brown, the acclaimed research professor at the University of Houston, will headline the event as the guest keynote speaker. She has spent the past two decades studying courage, vulnerability, shame, and empathy and is the author of five #1 New York Times bestsellers: The Gifts of Imperfection, Daring Greatly, Rising Strong, Braving the Wilderness, and her latest book, Dare to Lead, which is the culmination of a seven-year study on courage and leadership. Brené hosts the Unlocking Us podcast, and her TED Talk — “The Power of Vulnerability” — is one of the top five most-viewed TED Talks in the world with more than 45 million views.
Additionally, award-winning entrepreneur and brand hysteria expert Johnny Earle, founder of Johnny Cupcakes, will also deliver a keynote at the Summit. He is known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. Despite being in one of the most difficult product categories to stand out in and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line up around the block, time and time again, just to be able to sport his logo on their clothing. Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oréal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.
Delivered via a sophisticated and secure cloud-based platform, Summit 2020 will provide attendees and sponsors advanced experiential and networking opportunities over four comprehensive days of learning, connecting with peers, and discovery. Summit 2020 will offer all the core components that have become the hallmark of the SiriusDecisions Summit, including Executive Leadership Exchange (ELE), and B2B Certification.
The Summit also announced Return on Integration (ROI) honorees and Programs of the Year (POY) winners that will be recognized at the virtual event for achieving strong sales, marketing, and/or product alignment, improving company performance, and achieving significant and innovative results across their revenue-generating functions.
With 10-plus livestreaming keynotes and 17 role-based tracks with 120-plus livestreaming sessions, noteworthy ones include:
- The Future of Buying: How to Anticipate and Plan for Your Buyers’ Evolving Expectations by VP, Research Director, Portfolio Marketing Amy Hayes and Principal Analyst, B2B Marketing Steve Casey
- Driving More Efficient Revenue Generation in an Uncertain World by VP, Group Director, Sales Executive Services Phil Harrell
- In the Age of the Customer, Why Is B2B Measurement All About Us? Recalibrating How We Understand Business Impact by VP, Principal Analyst, Marketing Operations Ross Graber and Principal Analyst, Sales Operations Anthony McPartlin
- Profiles in Courage: The Journey to Success by VP, Research Director, Marketing Executive Services Jennifer Ross and VP, Research Director, Marketing Executive Services, Europe Meta Karagianni
“In these uncertain times, B2B sales, marketing, and product leaders are looking for specific guidance on how to align organizational priorities to grow their businesses,” Forrester Vice President of Global Events Lisa Riley said. “With a strong lineup of keynote speakers, track sessions that will unveil the latest B2B research and insights, and a digital platform that offers immersive experiences, Summit 2020 is exactly what B2B leaders need right now.”
- Register to attend Summit 2020.
- View the full agenda and speakers for Summit 2020.
- Watch the demo of Summit’s virtual experience.
- Learn about Summit 2020 sponsorship
- Follow @Forrester and #SDSummit for updates.
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer; learn more at forrester.com.