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The agent empowers leaders with secure access to actionable research within their everyday tools  Forrester (Nasdaq: FORR) today launched the Forrester AI (formerly Izola) agent for Microsoft 365 Copilot, enabling clients to securely access trusted Forrester research and guidance directly within their daily workflows at no additional cost for existing license holders. This announcement follows Forrester’s recent Microsoft Teams integration, continuing to redefine how clients engage with research and advisory firms.  [...]

Unveiled at B2B Summit North America, Forrester’s GTM singularity research urges B2B leaders to shed old go-to-market principles as buying gets more complex PHOENIX and CAMBRIDGE, Mass., April 27, 2026 — Forrester’s (Nasdaq: FORR) latest research, The GTM Singularity Is Here, unveiled today at B2B Summit North America, is a clarion call to B2B leaders across marketing, sales, customer success, and product functions to finally discard decades-old go-to-market (GTM) practices and embrace a new ARC (augmented, resilient, and collaborative) GTM approach that engages today’s AI-enabled buyers and customers.  Despite years of volatility driven by changing buyer behavior and unprecedented information [...]

CAMBRIDGE, Mass., April 22, 2026 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2026.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.  Instructions are provided to ensure that the necessary audio applications are downloaded [...]

AI’s move into the physical world is already delivering tangible impact for consumers  CAMBRIDGE, Mass., April 15, 2026 — Forrester (Nasdaq: FORR) today released its The Top 10 Emerging Technologies In 2026 report, which highlights a pivotal shift in AI from digital experimentation to real-world transformation. AI is moving beyond software into physical environments — powering robots, vehicles, and ambient experiences that are already changing how consumers communicate, work, and buy.  As the pace of AI innovation continues, agentic software and [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Forbes: Vice President, Principal Analyst Dipanjan Chatterjee describes how the Super Bowl marks a moment “to create relevance and shape the equity and emotional markers of a brand.” Read the full article here. Read more from Dipanjan here.

MarketWatch: Vice President, Principal Analyst Thomas Husson shares how investors will likely need to wait until Apple’s Worldwide Developer Conference (WWDC) in June for more information about the tech giant’s multiyear partnership with Google to use Gemini models as the backbone for the next generation of Apple Intelligence. Read the full article here. Read more from Husson [...]

BBC: Principal Analyst Kelsey Chickering discusses the US TikTok deal, observing that retraining the algorithm on domestic data will fundamentally change the user experience. Read the full article here. Read more from Kelsey here.

CNBC: Vice President and Principal Analyst Charlie Dai offers perspective about the rise of AI agents in China’s “super apps,” noting that success will depend on deeper integration across payments, logistics, and social engagement. Read the full article here. Read more from Charlie here.