Latest Press Releases
Press Release
Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award
This year’s award winners, Brenntag and e&, will be recognised at CX Summit EMEA London, May 21, 2025 — Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre [...]
Press Release
Forrester Opens Nominations For Its 2025 B2B Awards In EMEA And APAC
Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies May 15, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). [...]
Press Release
Forrester: Evolving Tariff Negotiations Dampen APAC Tech Outlook
The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty SINGAPORE, May 14, 2025 — Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 [...]
Press Release
Forrester Research Reports 2025 First-Quarter Financial Results
CAMBRIDGE, Mass., May 6, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. “We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline [...]
Latest Media Alerts
Media Alert
Forrester’s 2024 North American Digital Experience Review: Banks Must Differentiate Their Mobile Banking Apps Better To Create Value For Customers
According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]
Media Alert
Forrester’s 2024 European Digital Experience Review: Banks Should Prioritize Delivering More Secure And Inclusive Mobile Banking Experiences
According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]
Media Alert
Forrester: Aerial Drones, AI Chips, Sustainability Management, And Synthetic Data Among Additional Emerging Technologies To Watch In 2024
Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]
Media Alert
Forrester: US Agencies Are Currently Leading Generative AI Adoption
According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity. Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]
Latest Media Coverage
Media Coverage
Associated Press – Potential US Semiconductor Manufacturing Boom Complicated By Trump’s Economic Policies
Associated Press: Senior Analyst Alvin Nguyen talks about how the fluidity of the US administration’s tariffs will cause confusion about impacts to the supply chain and how companies, including video game leaders, may halt production due to rising costs. Read the full article here. Read more from Alvin here.
Media Coverage
ZDNet – AI Agents Bring Big Risks And Rewards For Daring Early Adopters, Says Forrester
ZDNet: Forrester’s top 10 emerging technologies research is showcased in a new article, which describes how new agent architectures enable AI tools to autonomously perform tasks for individuals and organizations, marking a major business opportunity. Read the full article here. Read more about Forrester’s top 10 emerging technologies here.
Media Coverage
TechRepublic – Forrester’s Top 10 Emerging Tech For 2025: Which 3 Are Standouts?
TechRepublic: This tech outlet showcases Forrester’s top 10 emerging technologies for 2025. The article also includes insights from VP, Emerging Technology & Principal Analyst Brian Hopkins about why agentic AI, synthetic data, and humanoid robots particularly stand out on Forrester‘s list. Read the full article here. Read more from Brian here.
Media Coverage
Forbes – Priceline’s AI Tool To Drive Travel Search And Personalization Trends
Forbes: VP, Principal Analyst Dipanjan Chatterjee shares how Priceline’s AI tool to drive travel search and personalization trends, Neighborhood Navigator, reflects the kind of “emotional relevance that builds the strongest brand moats.” Read the full article here. Read more from Dipanjan here.
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