Newsroom

CAMBRIDGE, Mass., April 22, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

The award recognizes organizations that establish comprehensive security and risk strategies to both safeguard their enterprises and cultivate trust among key stakeholders  CAMBRIDGE, Mass., April 16, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes organizations that implement a robust security, privacy, and risk [...]

New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions CAMBRIDGE, Mass., April 10, 2025 — According to Forrester’s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked [...]

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks PHOENIX and CAMBRIDGE, Mass., April 1, 2025 — B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

Associated Press: VP, Principal Analyst Dipanjan Chatterjee breaks down how new US tariffs will impact consumers and what they can do to prepare themselves as they roll out, including evaluating their budgets and consumption habits. Read the full article here. Read more from Dipanjan here.

As TikTok garners another sale extension, Principal Analyst Kelsey Chickering reveals it’s highly unlikely the social platform will go dark again and explains the importance of TikTok’s algorithm in any potential sale. Chickering’s insights about TikTok are featured in: BBC News Online: Vance confident TikTok will be sold in US as deadline looms BBC News [...]

The New York Times: A feature article outlining the issues Gen Xers in creative careers currently face cites VP, Principal Analyst Jay Pattisall’s research which reflects how, by 2030, ad agencies in the US will lose 32,000 jobs — 7.5% of the industry’s work force — to AI. Read the full article here. Read more from Jay here.

CNBC: In an interview, VP, Research Director Merritt Maxim shares how Alphabet’s planned acquisition of Wiz signals how cybersecurity solutions are one of the top acquisition target areas for 2025. Read the full article here. Read more from Merritt here.