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The event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience that drives retention and growth  CAMBRIDGE, Mass., February 12, 2025 — Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect [...]

Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024 Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the [...]

CAMBRIDGE, Mass., February 11, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2024, with contract value (CV) down by 5%, at $307.6 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “Fourth-quarter and full-year financial results posed challenges, with [...]

B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth CAMBRIDGE, Mass., February 5, 2025 — Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix and [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

iStart: Attending T&I Summit APAC, this outlet quotes Principal Analyst Leslie Joseph who suggests how the old build versus buy framework is based on outdated assumptions about software and digital business, while the real choice businesses currently face is customization or composing. Read the full story here. Read more from Leslie here.

Fortune: VP & Research Director James McQuivey‘s 2025 Future of Work predictions insights about how the return-to-office war will escalate for a small, embattled group of CEOs included in article about Uber rival Bolt calling workers back to the office. Read the full article here. Read more from James McQuivey here.

VP, Research Director Mike Proulx shares his thoughts on how accelerating growth via advertising will be paramount to Netflix’s go-forward strategy following the company’s Q3 2024 earnings. Reuters : Netflix tops subscriber targets as ad-tier signups grow Financial Times: Netflix’s third-quarter revenue and subscriber numbers beat expectations Quartz: Netflix is set to hike prices and [...]

Mint: VP & Research Director Ashutosh Sharma describes how online retail is accounting for nearly 5% of the overall retail market today and is expected to grow to 8% — or roughly $169 billion — by 2028. Sharma adds that quick commerce is set to play a major role in that growth. Read full article [...]