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The event will empower technology and data leaders to build a tech strategy that advances AI innovation, proactively manages risk, and delivers measurable business impact  CAMBRIDGE, Mass., July 23, 2025 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit North America 2025, being held in Austin, Texas, and digitally, November 2–5, 2025. [...]

The event will help CX, B2C marketing, and digital leaders align brand and customer experiences to drive retention and foster long-term loyalty. SYDNEY, July 17, 2025 – Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit APAC 2025, which will take place in Sydney and digitally on August 18, 2025. Today’s customers [...]

CAMBRIDGE, Mass., July 17, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 31, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

While volatility is here to stay, embracing scenario planning can help regain control CAMBRIDGE, Mass., July 15, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 Budget Planning Guides, volatility is tempering 2026 budget optimism. Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning. Amid persistent volatility, [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

The Economic Times: VP, Research Director Ashutosh Sharma shares his perspective on the revival of the IT-plus-BPO model, citing the recent acquisition of WNS by Capgemini. He says that the BPO market is likely to witness further consolidation as more firms seek to capitalize on such synergies. Read the full article here. Read more from Ashutosh here.

Following the resignation of Linda Yaccarino at X, VP, Research Director Mike Proulx comments that this exit should not come as a surprise. Proulx’s comments are also included in: AP News: X CEO Linda Yaccarino resigns after two years at the helm of Elon Musk’s social media platform BBC News Online: Linda Yaccarino departs as boss of [...]

The Hindu Business Line: VP, Research Director Ashutosh Sharma explains how the acquisition of WNS by Capgemini demonstrates the impact of AI in reshaping business processes. He notes that such acquisitions will help BPS providers access the technology capabilities of dedicated tech and IT firms. Read the full article here. Read more from Ashutosh here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee discusses Forrester’s Total Experience Score, launched at CX Summit North America and explains why bridging the gap between customer experience and brand experience matters now more than ever. Read the full article here. Read more from Dipanjan here.