Newsroom

Along with the Technology Strategy Impact and Enterprise Architecture Awards, this year, organizations can also apply for Forrester’s inaugural Data & AI Impact Award in April  CAMBRIDGE, Mass., March 18, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its annual global Technology Awards for Technology Strategy Impact and Enterprise Architecture, which recognize [...]

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices  CAMBRIDGE, Mass., February 27, 2025 — Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B Summit [...]

The event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience that drives retention and growth  CAMBRIDGE, Mass., February 12, 2025 — Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect [...]

Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024 Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

CNBC: In an interview, VP, Research Director Merritt Maxim shares how Alphabet’s planned acquisition of Wiz signals how cybersecurity solutions are one of the top acquisition target areas for 2025. Read the full article here. Read more from Merritt here.

Forbes: An article about how Carvana is leveraging technology to create seamless customer experiences cites insights from Principal Analyst Audrey Chee-Read and VP, Principal Analyst Dipanjan Chatterjee. Both describe how brands that innovate in categories with high friction have an opportunity to increase customer trust and remove friction inherent in journeys like car buying. Read [...]

Financial Times: In this article highlighting co-founder Jack Ma’s strategic turnaround of Alibaba, VP, Principal Analyst Charlie Dai discusses how the company’s robust cloud and AI capabilities are securing the Chinese tech giant’s long term-lead within the competitive AI race. Read the full article here. Read more from Charlie here.

Financial Times: An article about Chinese tech giant Alibaba establishing a lead in the competitive AI sector features insights from VP, Principal Analyst Charlie Dai, who describes how the current race among companies when it comes to LLMs represents “a marathon.” Read the full article here. Read more from Thomas here.