Microsoft’s Surface event will be held Wednesday, October 2 at 10am ET.
“On October 2nd, Microsoft will hold its latest unveiling event for its Surface line of PC products. Now a $2 billion business unit in its own right, the Surface division serves to demonstrate what’s possible with Windows PCs, and has had a hugely positive effect on the designs of PCs of Microsoft’s OEM partners. In 2019, it’s no exaggeration to say that it is Microsoft Surface, not Apple’s Mac, that leads the PC industry in design and usability. As such, the event comes with high expectations. Microsoft teased “innovations” in its announcement tweet, so Forrester will be looking for both iterative innovations on existing hardware like the Surface Laptop, Pro, and Book, but also potential peeks into the future. Design, performance, and cultural cache will all be important, as Microsoft seeks to expand its disruptive device market position.”
Forrester Vice President and Principal Analyst J. P. Gownder has studied the PC market for 15 years and will be available for interviews on site and on the phone.