scenario planning

Exploit Opportunities

The pace of innovation is staggering. The reshaping of markets is unprecedented. There are clear winners and losers. Although five-year planning is out of vogue and out of step in this volatile market, leaders still need to make sense out of complex and varied dynamics to place the right bets, exploiting opportunities and navigating risks.

Scenario Modeling

What does 2020 or 2021 look and act like? What will be the dominant consumer behaviors that (again) will force change? How far along are we in the use of AI to drive critical decisions? What is normal? Scenario planning is essential to creating a sound view of the future, ensuring that you neither overreact nor underreact to market dynamics or inadvertently waste financial and management resources.

The Customer

We have already seen the impact of the power shift to the customer and the constant change in customer preferences and norms. It has already created winners and losers — and we are not done by any stretch. Customers consistently adopt new digital tools that spur new behaviors that compel more experimentation. To win — or just to survive — you will need to see and anticipate customers far beyond standard segmentation and personas.

Technology

The pace of technology innovation is old news — its impact on customer engagement, customer experience, and operations is a bold, new horizon. The question is what will be table stakes and what are angles of differentiation as AI creates new customer experiences, as IoT devices are deployed into customers’ lives, and as AR/VR creates new realities.

Competitive Markets

Industry lines mostly made competition a predictable sport. Future markets promise to make today seem quaint. Nontraditional digital natives are getting legs underneath them, large commerce platforms loom on the horizon, and mergers have already begun to paint a very different picture for tomorrow. Buy, build fast, partner well, or position for sale. You need to be able to see around the corner and act with conviction in a digital-first, industry-second market.

 

The Future Of Organizations

Today's organizational structure has aged out.

The Future Of Organizations

Scenario Modeling Insights

BLOG

Organizational Design Needs Deep-Rooted Change

Built on a foundation of stability, accountability, and control, traditional organizational design protects its silos and political affiliations at the cost of speed and innovation. Within the next five years we will see a more fluid, agile, and operationally efficient structure take over.

Read More
PODCAST

Business Strategy Is Digital, And Digital Is Business Strategy

Forrester Vice President and Principal Analyst Brian Hopkins discusses the relationship between successful digital transformation and business strategy — and how technology is accelerating the pace of change.

Listen Now

Learn more about scenario planning

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