What do seat belts and security policies have in common? They’re life-saving, simple to implement, and people frequently opt to not use them. Principal Analyst Chase Cunningham discusses the risky business of working with unsecure startups. 


Chase Cunningham, Principal Analyst

Show notes:

It’s easy to create an app — and thereby create a company — with today’s technology. It’s also easy to build in security from the ground up, but many startups simply don’t do it. Instead, they prioritize everything but security in their race to build the “next big thing.”

But what happens when an unsecure startup enters into the ecosystem of a major market player? Suddenly there’s a hole in your armor, and hackers know exactly how to exploit it. 

In this podcast episode, Principal Analyst Chase Cunningham joins us to describe what he calls the “self-licking ice cream cone of misery” — a catchy name for a serious problem. We discuss the cyclical nature of breach-prone startups and what companies can do to protect themselves. 

Listen to all of Forrester’s What It Means podcast episodes at forr.com/what-it-means.