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Business Technographics

Selling to the business buyer has gotten harder. Buyers have taken on consumer behaviors and are more outcome-based in their thinking and selection. You need to treat them as individual consumers while sufficiently understanding their industry, operation, and challenges.

Business Technographics® data allows you to understand and design to today’s buying sensibilities and processes, surfacing the distinct challenges, needs, and purchasing trends of modern-day technology buyers.

  • Business data insights on technology adoption, areas of investment, and purchasing inhibitors, so you can identify potential new market opportunities.
  • Understanding of your buyers’ challenges, priorities, and behaviors, so you can design optimal product positioning, messaging, and content to resonate.
  • Buyer purchase journey insights allow you to design the right marketing mix to reach your customers and improve time-to-close.
  • Unique opportunities to provide custom business data for your needs, drawing from our primary research and Business Technographics data.

Leverage Tailored Insights

Business Technographics is customized to data about your buyers. Our Data Insights team will help you examine and analyze your buyers’ attitudes and behaviors, technology adoption, and purchase journeys. Enjoy an interactive experience in our streamlined digital platform.


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