May 9, 2016
They say a picture is worth a 1000 words …. so our graphics designers and my wonderful research associate, Rachael Klehm, created this infographic to highlight a few of the data points from the Digital Transformation Playbook and the Forrester / Odgers Berndtson Digital Business research study.
The challenge most companies still have is their CEO either doesn’t understand how fast their world is about to change or simply cannot allocate sufficient investment to something that will not bear fruit (at least from an investor’s perspective) for a year of two. Unfortunately, when it comes to digital transformation, a short-term share-price focus is likely to lead to failure within a few years.
True transformation (vs bolt-on) is a fundamental strategic shift for most companies.
On the plus side, that’s no doubt one of the reasons why so many clients ask me to present to their executive teams!
- chief information officer (CIO)
- chief marketing officer (CMO)
- digital business
- digital disruption
- digital transformation