customer experience index (CX Index)

Forrester’s Customer Experience Index (CX Index™) is designed to close the loop between CX measures and growth, giving you unprecedented ability to guide investments that produce the greatest revenue return. Our CX Index insights glean lessons from the index’s data.

Insights

Blog

Getting Digital CX Right Amid The Pandemic

Rick Parrish March 20, 2020
Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.
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Blog

Tech Leadership Churn In Australian Banks — Correcting The False Promise Of Bimodal IT

Sam Higgins March 19, 2020
Principal Analyst Sam Higgins dispels the myth that having two technology portfolios run by two different leaders is the best approach.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 9, 2020
PandemicEX: The Employee Experience Of A Pandemic The health and economic impacts of the novel coronavirus and the disease it causes, COVID-19, are important to track. But what about the effect on your employees? As our security and risk team wrote early on in this epidemic, not only do companies need a business continuity plan, but […]
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Blog

Q&A On CX Measurement And ROI

Maxie Schmidt February 26, 2020
Have questions about CX measurement, business cases, and ROI? Get answers in this Q&A.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins February 24, 2020
Don’t Read This Before Dinner There are some things that can’t be unseen. Chief among them, a Whopper decomposing in high definition to demonstrate that Burger King plans to remove artificial colors, flavors, and preservatives from the burger. Industry pundits are all abuzz with opinion (ahem!), and Burger King is the toast of media town, posed for ad award glory. But will it help Burger King sell more burgers? So far, Burger […]
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Blog

What’s Important Today In A Customer Feedback Management Vendor

Faith Adams February 12, 2020
Navigating the customer feedback technology and services market is challenging for buyers. Find out what differentiates the vendors with this research.
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Blog

European Retail CX Scores Are Gradually Improving

Martin Gill January 27, 2020
European retailers are slowly improving their CX. Successful firms are demonstrating their commitment to respecting customers’ privacy and building strong brands.
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CX North America 2020

Join 50 Forrester analysts and 1,500 CX industry leaders for three days of innovative customer experience thought, tech, and strategy.

Podcast

How (And Why) To Leverage CX Champions Programs

What It Means January 16, 2020
Many understaffed customer experience (CX) organizations are spinning their wheels and realizing they can’t meet their goals in a silo. On this week’s What It Means, Analyst Angelina Gennis joins to discuss how CX champions programs can catalyze CX transformation.
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Blog

Improving Customer Experience By One Point Can Drive More Than A Billion Dollars In Revenue

Maxie Schmidt January 13, 2020
By ignoring CX, you leave big money on the table. Discover why CX drives business results and how to calculate just how much your firm stands to gain.
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Blog

How Leading Government Agencies Are Raising CX With Tech-Driven Innovations

James Staten January 9, 2020
VP James Staten provides three ways CIOs can improve CX with disruptive innovation.
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Blog

The US Federal Customer Experience Remains Weak And Uneven In 2019

Rick Parrish November 25, 2019
Federal agencies are struggling with CX, despite a mandate from the White House. Uncover key areas where improvement could make an impact at your agency.
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Blog

There’s Just One CX Metric That Matters To Your C-Suite — But You’re Not Reporting It

Harley Manning November 11, 2019
There’s one CX metric you must report to your CEO. It’s not NPS, CSAT, or even our beloved CX Index score. It’s $$$.
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CX Sydney 2020

Go further, do better, and prove to your executive team why CX investments are money well spent. Join us on April 29-30.

Blog

Forrester Publishes NPS Benchmarks For 260 Brands In 16 Industries

Maxie Schmidt November 7, 2019
CX pros have been asking how their firm’s NPS compares to other firms’, so we decided to publish our NPS benchmarks data for the first time.
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Blog

How Much Is CX Actually Worth In Profit For Telecoms?

Tom Mouhsian November 5, 2019
We all instinctively believe that great customer experience can bring financial success, but proving this with numbers can be a real challenge. If you are a CX professional working in a telecom, this research is particularly relevant to you.
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Blog

Consumers Demand Hybrid CX

Tom Mouhsian October 30, 2019
The Falsehood Of Digital As The North Star Ever since “digital” swept across the world and became a word that’s almost synonymous with innovation, companies large and small have been in a race to digitize . . . everything! Driven in part by the (correct) assumption that customers themselves are increasingly digital, and bolstered by […]
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Video

Customers Don’t Think Bank Experiences Are Improving

Alyson Clarke October 1, 2019
Customers aren't impressed by banking experiences. Learn why.
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Blog

The New South Wales Government Embarks On A Bold Journey To Improve Customer Experience

Riccardo Pasto September 2, 2019
The most populous Australian state is rolling out a unique CX improvement plan. The goal? Match or exceed the customer experience in the private sector.
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Blog

CX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded

TJ Keitt August 19, 2019
You can’t create a good experience if you don’t understand how the customer describes success.
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Podcast

US CX Index 2019: Where Brands Are And How They’ll Excel

What It Means July 18, 2019
Forrester’s US CX Index™ 2019 revealed a modest increase in overall quality, with no brands achieving an “Excellent” score. VP, Research Director Harley Manning and Director, CX Analytics Michelle Yaiser delve into what’s behind the slow pace and how brands can accelerate.
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Blog

The Canada Customer Experience Index, 2019: Canada’s Best Year Yet

Rick Parrish July 15, 2019
Despite the improvement in Canadian CX quality, not a single brand has managed to rise to the top of our rankings and continue to move upward — the mark of a true CX leader.
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