customer service solutions

Customer service can make or break any customer relationship. Read tips on finding and implementing the right customer service solutions for your firm.

Insights

Blog

How To Make Customer Service More Digital

Kate Leggett July 20, 2020
Phone experiences are increasingly becoming suboptimal as more and more customer service journeys begin before customers pick up the phone. This is because most companies deploy their communication channels in silos, which means that: (1) Agents have no knowledge of the customer’s prior digital interactions and (2) they cannot easily understand a customer’s prior actions […]
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Blog

Digital-First Customer Service Solutions Deliver Highly Automated Service

Kate Leggett July 13, 2020
There is no single customer service solution that is ideal for all sizes of organizations, all industries, or all business models. For example, many companies selling and supporting higher-value, considered purchases have complex customer service processes that require collaboration between the account and customer service organization. Each customer interaction is also an opportunity to nurture […]
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Blog

Digital-First Customer Service Solutions Emerge As Their Own Software Category

Kate Leggett June 29, 2020
More customers are using self-service as a first point of contact during the pandemic. Learn how companies are working to improve the experience.
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Blog

Key Takeaways From Forrester’s Customer Service Executive Roundtable On Turning Challenges Into Opportunities

Ian Jacobs June 12, 2020
Twenty-two customer service executives shared their victories and challenges during the coronavirus pandemic. Read key takeaways from this conversation about customer service during COVID-19.
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Blog

How To Successfully Add RPA To Customer Service Operations

Kate Leggett May 18, 2020
More and more customer service organizations turn to robotic process automation (RPA) to make agents more effective. The technology offloads repeatable tasks from agents, enforces compliance to process and policy, and allows agents to focus on work that matters. Yet contact centers often don’t see the initial ROI of RPA play out as they scale […]
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Blog

Create Meaningful Measurement, Not A Mess Of Metrics

Srividya Sridharan April 21, 2020
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. At Forrester’s Customer Experience North America virtual event on June 16–18, we have an entire track dedicated to meaningful measurement where we’ll explore how both CX professionals and marketers can up their measurement game across six dimensions.
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Blog

Work-At-Home: Just The First Step In Contact Centers’ Response To COVID-19

Ian Jacobs April 9, 2020
Learn why now is the right time for brands to move to a work-at-home model for contact center agents.
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Blog

RPA Helps Contact Centers Deliver Better Customer Experiences

Kate Leggett March 4, 2020
RPA (robotic process automation) is a tactical, short-term fix to digitize common, reproducible agent tasks in the contact center. It’s an easy overlay to your existing technology ecosystem and extends the life of the contact center applications. Forrester data shows that over 44% of organizations are already using RPA. There are two forms of RPA. […]
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Podcast

AI + Customer Service: Transformation Starts From Within

What It Means February 6, 2020
Will contact centers soon be whittled down to a single all-knowing chatbot? Sorry, not quite. But AI will remake customer service, starting from the outside in. Discover the contact center of the future on this week’s What It Means with Principal Analyst Ian Jacobs.
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Blog

The Three Megatrends For Customer Service In 2020

Kate Leggett January 16, 2020
As AI and automation move deeper into customer service, new areas will be impacted including staffing, processes, and culture.
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Blog

The Future Of Contact Center Work: How To Source New Agent Talent

Kate Leggett January 14, 2020
AI and automation are already reshaping call centers. Get your customer service organization prepared with these talent acquisition tips.
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Blog

RPA Impacts Employee And Customer Experiences — And That’s A Big Deal

Kate Leggett November 12, 2019
Customer service organizations use robotic process automation (RPA) as a tactical and short-term approach to digitize common agent tasks. There are two forms of RPA: unattended and attended RPA. A task can start with an agent and be supported by attended automation, which can kick off unattended RPA to complete the process. Customer service leaders […]
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Blog

Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Ian Jacobs October 31, 2019
AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more.
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Blog

Use RPA To Make Customer Service Agents More Effective

Kate Leggett October 1, 2019
Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common, reproducible agent tasks. There are two forms of RPA: Attended mode RPA. These bots target the front office. They are invoked by agents in the flow of their work. In the case of an exception, the bot […]
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Blog

A Recession Looms — How Will You Keep Experience In Focus?

Ian Jacobs September 11, 2019
In this short video, I ask a simple question with no simple answer: How can customer service organizations avoid wild swings between a focus on experience and a focus on efficiency if macroeconomic conditions deteriorate? Let me know your thoughts on what your organization is doing to avoid this oft-repeated behavior. Email me at ijacobs@forrester.com. […]
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Blog

Salesforce Buys ClickSoftware To Bolster Its Field Service Offering

Kate Leggett August 8, 2019
Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53 billion to beef up its field service capabilities. Field service is a rapidly growing area in CRM. Growth is fueled by the demand for: 1) differentiated customer experiences, which extends to a field worker showing up at a customer or a […]
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Blog

Use Forrester’s Customer Service Wave™ To Guide Your Product Selection

Kate Leggett August 8, 2019
Not all customer service vendor solutions are a good fit for your organization, and choosing the right one depends on the number of agents you have, your growth projections, your business model, the type of industry you are in, and whether you are looking for a standalone customer service solution or one that is part […]
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Blog

Cut Through The Chatbot Hype To Find The Right Conversational AI Solution For You

Ian Jacobs June 26, 2019
In this short take, I discuss the lessons learned from evaluating 14 vendors for the Forrester New Wave™: Conversational AI For Customer Service, Q2 2019. Check out the video below. For more insights, Forrester clients can dig into the full evaluative research here. And if you have more questions, reach out via inquiry.
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Blog

Your Customers Want to Self-Serve — It’s Good For Them And Good For You

Kate Leggett May 23, 2019
Your customers have more choice over what products to buy, where to buy them, and how to buy them. What they don’t have is time. In fact, Forrester finds that two-thirds of customers say valuing their time is the most important thing a company can do to provide them with good service. Customer service organizations […]
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Blog

Happy Agents Deliver Great Customer Service — Here’s How To Do It

Kate Leggett March 20, 2019
Happy customer service agents mean happy customers — and happy shareholders. Engaged agents also have better job performance, are more productive, and stay in their jobs longer — which is one of the costlier factors in managing customer service operations. Customer service leaders have to balance their job demands with technology and training. They also […]
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