retail

The retail industry is doing fine — consumer spending is healthy; the jobs market is strong. So, what ails retail? Simply: Many retailers struggle to re-orient operations to meet customer expectations. Read our advice.

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Brand Protection In The Age Of The Internet: Takeaways From The Vorys eControl360 Summit

Sucharita Kodali 2 days ago
In light of Nike’s latest news that it will avoid doing business directly with Amazon, I’ll gloat just a little. It reinforces what Forrester has been saying for years, which is that brands in the digital age will need to own more of their destiny and be very mindful of the pitfalls associated with eCommerce. […]
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5G In The Retail Sector

Dan Bieler 3 days ago
5G will speed up the transformation of the retail sector by delivering technology building blocks for frictionless end-to-end experiences.
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Xiaofeng Wang 5 days ago
Another year, another successful Singles' Day for Alibaba. Read how it generated a staggering $38.4 billion in online GMV on November 11.
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What Will Mobile Commerce Look Like In 2030?

Sucharita Kodali November 5, 2019
mCommerce in 2030 will not be mini eCommerce. In an upcoming stream of research, my colleague Julie Ask and I asked a simple question: What will mCommerce look like in 2030? We identified six technology categories that will be key in evolving your company’s future mobile solution. And since mobile advances will affect each sector […]
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Money20/20: My Five Key Takeaways

Lily Varon November 5, 2019
Lines between fintechs and merchants will continue to blur, and other key learnings.
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Predictions 2020: Retailers Seek An Edge Amid Uncertainty

Fiona Swerdlow November 5, 2019
As social, political, and economic forces create murky conditions for retailers, they will explore new ways to differentiate themselves. VP, Research Director Fiona Swerdlow explains how.
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What To Expect On Singles’ Day 2019

Xiaofeng Wang November 4, 2019
How will retailers compete for sales during this year's mega shopping event? Get a glimpse of how it will unfold.
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Remaking Retail Loyalty & Brand Experience

The onus is on retailers today to re-orient operations to meet customer expectations — and make customer experience the best expession of your brand promise.

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Use Search To Convert In-Market Customers This Holiday Season

Collin Colburn October 31, 2019
Learn how to get the most from your paid search and search engine optimization efforts.
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Retail Spotlight: A Look Into Nordstrom’s Newly Opened NYC Flagship

Fiona Swerdlow October 31, 2019
Last Thursday, Nordstrom opened the doors to its highly anticipated NYC flagship location. Prior to last year, Nordstrom had a relatively small physical retail footprint in NYC, which is currently its largest market for online sales. Since then, Nordstrom has opened a handful of locations across Manhattan, including the brand-new flagship, the Nordstrom Men’s Store, […]
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Retailers, Don’t Let Grinchy Bots Ruin Your Holiday Season

Sandy Carielli October 31, 2019
Bot traffic can eat into profits and sabotage customer experiences. Learn how to play defense.
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Ransomware: The Nightmare Before Cyber Monday

Josh Zelonis October 22, 2019
Cybersecurity needs to be part of every retailer's holiday strategy. Learn how to protect against one particularly menacing threat.
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Website Localization: The Seven Keys To Success

Lily Varon October 21, 2019
For retailers and brands, website localization is key to your success in global markets. It is difficult (and unrealistic) to localize 100% of your content in every market, but our research reveals several crucial features to tailor your offering and message. My latest research, “Seven Must-Haves For Successful Website Localization,” highlights the must-have features and […]
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How To Master Your Global eCommerce Expansion

Lily Varon October 17, 2019
Expanding your eCommerce offering to new global markets is daunting. The key to success: creating a strategic plan tailored to your unique business needs in addition to the market conditions. My report, “Create Your Global eCommerce Road Map,” is here to help. Digital business professionals must build a strategic road map for their global eCommerce […]
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Holiday 2019: Bring Brand Values Into Your Storytelling

Michelle Beeson October 7, 2019
Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.
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New Retail Updates — Key Takeaways From Alibaba Cloud’s Apsara Conference

Xiaofeng Wang October 3, 2019
Last week, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. It’s been nearly two years since Alibaba first showcased New Retail — its strategy to redefine commerce by blending online and offline ecosystems to create seamless customer experience and improve retail efficiency — on Singles’ Day 2017. Here are some key takeaways: To […]
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Retailers: Stop Your Obsession With Fast, Free Delivery

Sucharita Kodali October 3, 2019
Customers expect it — but it places a burden on retailers. Recent innovations may allow retailers, carriers, and customers all to benefit.
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Holiday Season 2019 Kicks Off!

Fiona Swerdlow October 3, 2019
In the coming weeks, look for insights and advice from Forrester analysts to help you finalize plans and execute well.
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2019 US Online Holiday Sales: Retailers, Buckle Up For A Strong Season

Viraj D'Costa October 3, 2019
The forecast for eCommerce sales looks merry and bright. Find out what else is in store for online retailers this holiday season.
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Retail’s Secret Growth Weapon: Generous, Flexible Online Returns

Sucharita Kodali September 30, 2019
As eCommerce continues to grow, so do online returns. Digitally native startups are shifting shopper expectations with their customer-centric return processes, leading traditional retailers to rethink how they handle returns.
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Holiday 2019: India’s Festive Season Will Generate $4.8 Billion In Online Sales

Satish Meena September 26, 2019
The spending surge will mitigate the impact of an economic slowdown and reinvigorate online retail growth. Smartphones, fashion, and consumer electronics will lead purchase categories.
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