Retail Trends

Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.

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Global Retail E-Commerce Sales Will Reach $6.8 Trillion By 2028

Jitender Miglani May 21, 2024
Forrester’s Global Retail E-Commerce Forecast, 2024 To 2028 report provides a five-year forecast of online and offline retail sales for 40 countries.

Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 — Digital Leaders Focus On Extending The Life Of Their Commerce Solution

Emily Pfeiffer May 6, 2024
Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.

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No, Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It

Sucharita Kodali April 4, 2024
In an effort to clear the air about Amazon's Just Walk Out solution, we went direct to an Amazon exec to get the details. Learn three key insights about the future of Amazon’s autonomous checkout technology from this interview with Amazon's Jon Jenkins.

50/50: Private Label Is Coming For You

Dipanjan Chatterjee April 2, 2024
Private-label products are increasing in popularity as prices soar. Brands should be worried — find out why in this blog post.

Balancing Personalization & Optimization In Commerce Search

Emily Pfeiffer April 2, 2024
Learn how to balance customer expectations and business needs with commerce search.

Avoid Customer Dismay! Benchmark Your Store Fulfillment Initiatives.

Lauren Cevallos March 26, 2024
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what’s happening.

Leverage Your Data For Stellar Commerce Search Experiences

Emily Pfeiffer March 21, 2024
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.

How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Nicole Murgia March 18, 2024
We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success. Learn our three key findings in this blog.

What We Learned In The Forrester Wave™: The Merchant Payment Partner Market Has No Leaders

Lily Varon March 15, 2024
What three questions should you ask when evaluating the merchant payments provider market? Find out in this blog previewing the findings from the new The Forrester Wave™: Merchant Payment Providers, Q1 2024.

Payment Methods Don’t Matter — Payment Experiences Do

Lily Varon March 12, 2024
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.

The Three Biggest GenAI Impacts In B2C Commerce Solutions

Emily Pfeiffer March 6, 2024
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.

Digital Payments Have Surpassed Traditional Payments In The US

Nicole Murgia February 29, 2024
Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash.

What AI And Automation Technologies Make The Most Sense In Retail Today?

Sucharita Kodali February 26, 2024
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.

What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024

Brendan Witcher February 23, 2024
We share some of the top retail commerce initiatives that retail business pros will invest in for 2024.

All Brands Need A DTC Digital Strategy, But Not Necessarily Direct Digital Sales

Michelle Beeson January 3, 2024
Should all brands sell directly to consumers online? How should brands work with online marketplaces? What does direct to consumer (DTC) mean for existing retail partner and distributor relationships? Consumer-facing brands still have a lot of questions about their DTC digital engagement and commerce capabilities. But the opportunities are not “one size fits all.” To […]

Christmas Came Early! Our First Consumer Insights Of The Holiday Season

Nicole Murgia December 21, 2023
Learn our key takeaways from Bizrate Insights’ aggregated 2023 holiday surveys.

US Top 10 Retailers: Total And E-Commerce Sales In 2022

Jitender Miglani December 20, 2023
Take a look at the top 10 US retailers in 2022 based on total retail sales and e-commerce sales.

Europe-5 Retail Sales Trends And Outlook

Jitender Miglani December 5, 2023
We recap a few European retail sales trends over the last few years and in 2023.

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia December 1, 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.

Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction

Lauren Cevallos December 1, 2023
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.
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