Retail Trends
Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.
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Insights
Blog
Prime Day 2024: How Retailers Competed With Amazon
Learn how major retailers and brands competed with Amazon’s Prime Day 2024 event.
Blog
Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks
As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand safety pitfalls. Retail owned and operated properties like displays in a Walgreens, audio broadcast in a Walmart store, or a banner ad […]
Get The Latest In Customer Experience
Each week, the CX Cast brings you the latest news and cutting-edge tactics making waves in customer experience.
Blog
Redefining The Fate Of Virtual Care
Following shocks to virtual healthcare, providers, payers, and partners will have to revitalize this important modality of care. Learn how in this blog post.
Podcast
358: Generative AI And Search Product Discovery
Search can make or break your digital experience, but how much do you really know about search vendors, the choices you can make, and how search really impacts customer loyalty? Forrester Principal Analyst Emily Pfeiffer joins us to share some insights into what CX leaders should know about commerce search.
Blog
How Luxury Brands Can Bolster Their DTC Business
We reviewed luxury fashion brands based on long-term digital success and the strength of their direct-to-consumer operations.
Blog
Apple Is About To Cross Its AI Rubicon
Apple’s early reticence toward AI was entirely on brand. But that all changes on June 10 at its Worldwide Developers Conference (WWDC), the perfect occasion for Apple AI’s coming-out party. Learn how Apple will change its tune in this post.
Blog
Global Retail E-Commerce Sales Will Reach $6.8 Trillion By 2028
Forrester’s Global Retail E-Commerce Forecast, 2024 To 2028 report provides a five-year forecast of online and offline retail sales for 40 countries.
Blog
Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 — Digital Leaders Focus On Extending The Life Of Their Commerce Solution
Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.
Blog
No, Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It
In an effort to clear the air about Amazon's Just Walk Out solution, we went direct to an Amazon exec to get the details. Learn three key insights about the future of Amazon’s autonomous checkout technology from this interview with Amazon's Jon Jenkins.
Blog
50/50: Private Label Is Coming For You
Private-label products are increasing in popularity as prices soar. Brands should be worried — find out why in this blog post.
Blog
Balancing Personalization & Optimization In Commerce Search
Learn how to balance customer expectations and business needs with commerce search.
Blog
Avoid Customer Dismay! Benchmark Your Store Fulfillment Initiatives.
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what’s happening.
Blog
Leverage Your Data For Stellar Commerce Search Experiences
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog
How Beauty Brands Can Bolster Their Website To Boost Their DTC Business
We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success. Learn our three key findings in this blog.
Blog
What We Learned In The Forrester Wave™: The Merchant Payment Partner Market Has No Leaders
What three questions should you ask when evaluating the merchant payments provider market? Find out in this blog previewing the findings from the new The Forrester Wave™: Merchant Payment Providers, Q1 2024.
Blog
Payment Methods Don’t Matter — Payment Experiences Do
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.
Blog
The Three Biggest GenAI Impacts In B2C Commerce Solutions
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.
Blog
Digital Payments Have Surpassed Traditional Payments In The US
Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash.
Blog
What AI And Automation Technologies Make The Most Sense In Retail Today?
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.
Blog
What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024
We share some of the top retail commerce initiatives that retail business pros will invest in for 2024.
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