Retail Trends
Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.
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Insights
Blog
Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
Blog
Dual-OMS TEI: Companies Actually Get Their Money’s Worth
We evaluated the Total Economic Impact™ of companies that simultaneously use two order management systems, and our research uncovered surprising findings.
Blog
How Consumer Electronic Brands Can Bolster Their DTC Business
Read this Forrester blog to learn which DTC consumer electronics brands stood out and why in Forrester’s Digital Go-To-Market Review.
Blog
Key Findings From The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2025
Learn insights about top performers in the latest Forrester Digital Experience Review™ covering US retail mobile apps.
Blog
How Generative AI Is Changing The Game In Commerce Search
Read key insights from our research on how generative AI is transforming commerce search solutions.
Blog
Europe-5 Retail E-Commerce Growth Drivers, 2025
Forrester’s Jitender Miglani summarizes key takeaways from the latest Europe-5 retail forecast.
Blog
Amazon Makes Retail Media Networks’ Eyes Bigger Than Their Stomachs
To unlock retail media’s upside, retailers must become more like publishers. Learn some of the challenges and benefits of retail media networks in this preview of a new report.
Get The Latest In Customer Experience
Each week, the CX Cast brings you the latest news and cutting-edge tactics making waves in customer experience.
Blog
Order Management Systems And A Story Of Augmented Evolution
Digital businesses selecting replacement order management systems — or adding pieces on top of their existing one — have a lot of new decisions to make. Get some key insights on the latest solutions in this preview of our new Wave evaluation of the OMS market.
Blog
The 2025 NRF Innovators: 50 Tech Solutions Solving Retail Problems
Which technologies made the list of 2025 NRF Innovators and what sets them apart? Find out this in this preview of a new report created in partnership with the National Retail Federation Innovation Advisory Committee.
Blog
Black Friday And Cyber Monday 2024: Offers Galore Spur Spending
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
Blog
Zero-Party Data: The Gift That Keeps On Giving
As data deprecation makes customer data harder to acquire, zero-party data provides a valuable means for brands to learn more about shoppers, deliver relevant experiences, and convert them from first-time customers into regular shoppers. Learn how to use this data to improve experiences.
Blog
How Embedded Finance Adds Fuel To Black Friday
This holiday shopping season, shoppers will increasingly turn to “buy now, pay later” (BNPL) in a sign of triumph for embedded finance.
Blog
Forrester’s US End-Of-Year Holiday Season Forecast
What can retailers and brands expect this holiday season? Find out in this preview of our newly released holiday season forecast.
Blog
Now Live — The Forrester Wave™: Point-Of-Service Solutions, Q4 2024
The Forrester Wave™: Point-Of-Service Solutions, Q4 2024, is now live!
Blog
This Holiday Season, Gift Consumers Compelling Creative
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
Blog
What To Expect On Singles Day 2024: Intensified Competition, Price Wars, And GenAI
Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.
Podcast
What Retailers Should Plan For This Holiday Season
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog
Retailers: Adopt Three Application Security Technologies Now
Three application security technologies are key for retailers to adopt before the holiday season.
Blog
Unified Commerce Is Not A Thing
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
Blog
Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
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