Retail Trends

Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.

Insights

Blog

Walmart Doubles Down On “Save Money. Live Better.” As It Wants To Help You Shop For Your Next Health Insurance Plan

Arielle Trzcinski 2 days ago
Walmart quietly launched Walmart Insurance Services LLC. The new business entity moves Walmart beyond just offering education on insurance to selling health insurance policies. “Yes, you read that right, Walmart now has an insurance agency,” reads multiple new job listings on Walmart’s site. This follows a presentation by Walmart President of Health and Wellness Sean […]
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Webinar

Impact of Coronavirus on Asian Retail Market

July 7, 2020
Forrester studied offline and online consumer shopping patterns and forecasted sales basis the impact of COVID-19 on the Asian Retail Market and the various factors regulating business. Learn the key market trends, impact of Covid-19 and opportunities for retailers in this complimentary on-demand webinar.
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Blog

The Pandemic Accelerates Retailers’ Need For Digital Operations

Michelle Beeson June 15, 2020
As lockdowns ease, retail stores traffic and sales will only increase gradually based on consumer comfort levels, bringing preexisting strategic objectives into sharper focus and accelerate the need to execute on them.
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Blog

QSRs — Digital Disruption Was Coming, But Now It’s Sink Or Swim

Scott Compton May 26, 2020
Learn several digital strategies that quick-service restaurants impacted by COVID-19 can adopt to position themselves for the long term.
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Blog

Redesign Your Physical Location To Successfully Welcome Customers Back

Jennifer Wise May 12, 2020
To encourage customers to come back and usher in economic recovery, companies must plan to redesign their physical-location experiences to address customer fears of COVID-19 and their desire to maintain social distancing.
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Blog

Future Of Retail 2020: Retail Marketers Face Privacy And Data Ethics Regulations

Fiona Swerdlow May 7, 2020
Forrester retail industry analysts provide insights on how privacy and data ethics regulations will affect retail marketers.
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Blog

Forrester Expects A $2.1 Trillion Loss In Retail Sales Globally In 2020

Viraj D'Costa April 30, 2020
Forrester's updated retail forecast shows that brick-and-mortar, non-grocery retailers will experience the heaviest losses, and that growth in online sales won't offset offline losses.
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Remaking Retail Loyalty & Brand Experience

The onus is on retailers today to re-orient operations to meet customer expectations — and make customer experience the best expession of your brand promise.

Blog

The State Of Digital Payments Acceptance In US Online Retail

Lily Varon April 17, 2020
Amazon Pay, Apple Pay, Google Pay; alternative payments are a hot topic. And they are key to seamless checkout experiences, especially while consumers shop on their smartphones. But which options are merchants offering? And which are consumers actually using? Forrester dove into 100 retailer sites to determine the state of alternative-payments acceptance in US online […]
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Blog

Food Retailers’ Inadequate Crisis Response Highlights The Contrast Between Modern And Outdated Business Applications

Duncan Jones April 14, 2020
For UK food retailers, coronavirus crisis has demonstrated the importance of flexible supply chain management. Read more, including potential solutions.
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Blog

Computer Vision Supports Retailers’ Automation Efforts

Guannan Lu April 9, 2020
Looking for ways computer vision can automate retail and improve CX? Analysts Guannan Lu and Charlie Dai provide four examples.
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Blog

Future Of Retail 2020: Retailers Test Consumer-Facing And Operational IoT Solutions

Fiona Swerdlow March 31, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the internet of things (IoT) predictions for 2020, we spoke with Forrester IoT expert Frank Gillett. Madeline Cyr: In 2020, you predict […]
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Blog

What The CEO Of Every CPG Brand Needs To Do Tomorrow

Sucharita Kodali March 31, 2020
The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Some sellers on online marketplaces, however, traffic in the business of outright fake products. Others may procure merchandise through legitimate channels but engage in […]
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Blog

How Retail Omnichannel Commerce Stands In 2020

Michelle Beeson March 31, 2020
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]
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Blog

Future Of Retail 2020: Retailers Will Create Bold Employee Experiences

Fiona Swerdlow March 27, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the employee experience (EX) predictions for the year, we spoke with Forrester Principal Analyst David Johnson, who serves CIO professionals. Madeline: You […]
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Blog

Key Technologies All Brands Need To Build Their D2C And B2B2C Business

Michelle Beeson March 26, 2020
All brands must rapidly upgrade legacy technology systems and processes. And that is regardless of whether or not they sell directly to customers! Brands are facing an onslaught of greater demands externally (consumers and retail partners) and internally (to execute successful digital marketing campaigns and digital commerce strategies). As a result, brands are evaluating the […]
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Podcast

As Gender Constructs Shift, So Does Brand Messaging

What It Means March 19, 2020
Fixed gender constructs have begun to erode. As perceptions evolve, so do the ways that brands market to consumers. In this week’s podcast episode, VP and Principal Analyst Dipanjan Chatterjee discusses how some leading companies have already shifted their approach and how other CMOs can get it right.
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Blog

Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Fiona Swerdlow March 17, 2020
Principal Analyst Jim Nail and Senior Analyst Tina Moffett weigh in on what's ahead for retail marketers and how retail companies can position themselves for success.
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Blog

Future Of Retail 2020: Retail CMOs Must Create Value To Spark Joy In Customers

Fiona Swerdlow March 9, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the customer predictions for the year, I spoke with Anjali Lai, a Forrester expert on CMO-targeted consumer behavior and decision-making research
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Blog

Retailers And Brands: Clean, Plan, Monitor, Cross-Train, Reassure — Then Repeat

Scott Compton March 6, 2020
The spread of the coronavirus (COVID-19) is impacting everything from global stock market vacillations and travel to retail traffic and buying patterns. To help retailers manage, we’ve rounded up some of the best advice we are hearing about the retail customer experience and managing business operations.
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Blog

No, It’s Not Just You: In Retail, Commerce Is Almost Never “Headless”

Emily Pfeiffer March 2, 2020
“Headless commerce” is the ubiquitous, abstract description of the modern commerce suite. Technical folks talk about it as if it’s the new gold standard, and you’re probably wondering if you’re expected to change your entire commerce stack. There’s one not-so-small problem, though: “Headless” means something different depending on who you ask — and where you […]
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