Retail Trends
Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.
Discover how Forrester supports customer experience and B2C marketing professionals.
Insights
Blog
What’s Next For The Booming Retail Media Market
Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon. In our just-published forecast, we estimate that retail media ad sales in the US […]
Blog
The BNPL Opportunity For Banks: How To Tap Into This Growing Market
The “buy now, pay later” (BNPL) market is hotter than ever. With a strong presence on major retailers’ websites and increasing brand awareness among consumers, BNPL is receiving growing attention from the world’s top banks, lenders, and credit card providers. While the concept is nearly a century old, Forrester has been tracking the “reemergence” of […]
Drive Engagement With Your Digital Experiences
A five-step breakdown of how to get customers to embrace new digital experiences.
Blog
Europese consumenten hechten steeds meer waarde aan duurzaamheid
Post van gastblogger Melissa Chaudet, senior onderzoeksmedewerker. Het is geen geheim dat Europese consumenten zich steeds meer zorgen maken over de impact van hun consumptie op het milieu. Forrester heeft onlangs nieuw onderzoek uitgevoerd om een beeld te krijgen van de verwachtingen en houding van Europese consumenten ten aan zien van duurzaamheid. Dit waren de bevindingen: […]
Blog
Is Inflation Driving US Retail Sales Growth?
As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?
Blog
By 2026, The Global Market For OMS Software Will Nearly Double To Reach $1.9 Billion
We forecast that global OMS spending will nearly double over the next five years, with a CAGR of 12.8%. Here’s why.
Blog
European Consumers Drive The Sustainability Demand
Guest blog post by Melissa Chaudet, senior research associate. It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes. We found that they: Actively seek more environmentally friendly options when shopping. […]
Blog
Luxury Brands’ Success Requires Digital Commerce And Hybrid Customer Experience
Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. But it is not a case of digital versus store. Year on year, Forrester’s consumer surveys show that luxury consumers are more digitally mature than their mainstream counterparts. They seek […]
Blog
NFTs: Fun Stocking Stuffers Or A Lump Of Coal?
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
Blog
If E-Commerce Keeps Growing, What Happens To Malls And Stores?
We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are the major changes we expect to see.
Blog
Takeaways From Our Latest US Online Grocery Market Review
In our most recent online grocery snapshot with IRI, we highlight key changes in online grocery market trends.
Blog
Simplicity Underpins Future Payment Fabric And The Future Of Payments
The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.
Blog
2021 US Holiday Forecast — US Online Holiday Sales Will Approach $200 Billion In 2021
US online retail sales will grow by 10% for the 2021 holiday season, reaching just under $200 billion.
Predictions 2022 Live
Chart a bold path to success in 2022. Hear our predictions for the year ahead.
Blog
Ransomware Affects The Entire Retail Supply Chain This Holiday Season
US online holiday sales grew by 30% in 2020, and Forrester forecasts that it will grow another 10% year over year in 2021. This growth raises the stakes for retail professionals to support the increased demand, which ultimately makes them a prime target for ransomware attackers. Why Should Retailers Pay Attention To Ransomware Preparedness? Ransomware […]
Blog
A Recap Of Website Promotions On Black Friday And Cyber Monday 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
Blog
All Brands Must Build Value From Direct-To-Consumer
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
Blog
Cryptocurrency: Everything Retailers Need To Know
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
Blog
Forrester’s Digital Go-To-Market Review: The World’s Most Future-Proofed Brands
To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.
European Predictions 2022
Visit our resource hub to discover the key trends impacting European businesses in 2022.
Blog
Retailers: Stop The Bots From Further Wreaking Havoc With Your Supply Chain
Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.
Blog
Metaverse, NFTs, Sustainability, And Loyalty — Highlights Of Singles’ Day 2021
Double 11, or Singles’ Day, the world’s largest online shopping festival that is bigger than Black Friday and Cyber Monday combined, has been consistently smashing mind-blowing gross merchandise value (GMV) records year by year since 2009. As the actual promotion period gets longer and longer — Singles’ Day’s 2021 presales moved up from 2020’s November […]
Blog
Global Consumers Drive The Market Toward Sustainable Retail
From a long-standing focus on sustainability by companies such as Patagonia and REI to newer initiatives such as Galeries Lafayette’s (Re)Store, IKEA designing for reuse, and Mars’ pledge for net-zero emissions (among many!), retailers and brands are on the path to actively supporting the circular economy. Overall, consumers’ consciousness about environmental, social, and governance (ESG) […]
More posts