Customer-obsessed marketing
A Social Take On Social Selling
Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling…
sales
Latest Posts
Retailers Without Chat: A Missed Opportunity
Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works.
March 27, 2018 | Kate Leggett
Maximize value of tech
SAP Acquires Callidus Software For $2.4 Billion
The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data…
January 30, 2018 | John Bruno
Predictions
Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy
The promise of artificial intelligence (AI) has permeated across the enterprise giving hopes of amping up automation, enriching insights, streamlining processes, augmenting workers, and in…
November 9, 2017 | Daniel Hong
Leading Brands Tap New Enablement Tools
It’s no secret that digitally savvy buyers are having a profound effect on selling organizations of all kinds. In the past two years, the percentage…
September 27, 2017 | Mary Shea
Customer-obsessed marketing
Metrics That Matter Still Matter in ABM, Because – Why Wouldn’t They?
For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I…
September 13, 2017 | Allison Snow
Customer-obsessed marketing
Does ABM Drive Results For Your Business?
ABM … Account-based marketing … A – Bee – Em. Source: Wikimedia Commons Unless you have been living under a rock, you can’t…
September 6, 2017 | Laura Ramos
The Forrester Sales Force Automation Wave Marks A New Era In Sales Technology
The CRM market is mature and the subsection of that market focused on sales, sales force automation (SFA), is even more mature. This market has…
June 27, 2017 | John Bruno
Customer-obsessed marketing
A Healthy Future Welcomes Consultative B2B Sellers
Mark Twain unknowingly echoed the state of today’s B2B sellers when he said, “The reports of my death are greatly exaggerated.” As…
May 23, 2017 | Caroline Robertson
Forrester’s First CPQ Wave Addresses The Tech Needs Of The Empowered Buyer
If you’re in a B2B environment, you’ve undoubtedly noticed the changing behaviors of your customers in recent years. As a result, technologies have shifted their…