The Forrester Sales Force Automation Wave Marks A New Era In Sales Technology
The CRM market is mature and the subsection of that market focused on sales, sales force automation (SFA), is even more mature. This market has…
sales
Latest Posts
Customer-obsessed marketing
A Healthy Future Welcomes Consultative B2B Sellers
Mark Twain unknowingly echoed the state of today’s B2B sellers when he said, “The reports of my death are greatly exaggerated.” As…
May 23, 2017 | Caroline Robertson
Forrester’s First CPQ Wave Addresses The Tech Needs Of The Empowered Buyer
If you’re in a B2B environment, you’ve undoubtedly noticed the changing behaviors of your customers in recent years. As a result, technologies have shifted their…
February 7, 2017 | John Bruno
Customer-obsessed marketing
Forrester's B2B Marketing Forum Happens Next Week - See You There?
The Zika virus. The National Doral in light of Donald Trump's presidential candidacy. Hurricane Matthew. Who knew Miami would have so much to offer…
October 11, 2016 | Laura Ramos
Modern CRM Drives Engagement, Relationship And Revenue
CRM technologies are more than two decades old. In the early days of CRM, companies leveraged these solutions to provide "inside-out" efficiencies – operational efficiencies…
May 18, 2016 | Kate Leggett
Customer-obsessed marketing
Do Millennials Lack Grit?
In a recent blog post, “Why Millennials Struggle For Success”, well known psychologist, author and MacArthur Fellow Angela Duckworth, explores the question many…
May 4, 2016 | Mary Shea
Customer-obsessed marketing
What Do B2B Marketers Really Do? Forrester Wants To Know
Have you ever wondered about the tactical challenges B2B marketers (like you) face across role responsibilities like building brand/awareness, generating qualified demand, nurturing leads into…
May 3, 2016 | Laura Ramos
Customer-obsessed marketing
Millennials Arrive In Force!
We’ve been hearing so much lately about the changing dynamics between B2B buyers and sellers. Not only are buyers engaging more and more online as…
March 14, 2016 | Mary Shea
Announcing John Bruno: A Sales Pitch
Welcome to my Forrester blog. My career has been a blend of business strategy and technology, whether it was preparing people and processes for…
February 19, 2016 | John Bruno
Differentiate with digital
Loyal Agents Have Big Impact On Insurance Carrier Business
Understanding agent attitudes toward their insurance carrier partners is crucial in earning independent agent loyalty—and driving sales. Why? Because despite predictions that direct-to-consumer insurance sales…