The sales climate has grown more complex as buyer expectations escalate. Sales organizations need new processes, approaches, and skill sets — while facing the ever-present pressure to make the number. Explore our insights from former sales leaders for building buyer-centric strategies, streamlining processes, and gaining efficiencies.
- Getting noticed by buyers in the B2B marketplace is difficult, and for emerging companies with little to no brand recognition, it’s even harder
- Marketers must create a single, consistent message that the entire company articulates in the market as a bullhorn instead of a whisper
- These leaders can contribute different perspectives about how to align on message and ensure that everyone in their organizations use it repeatedly