THROUGH-CHANNEL MARKETING AUTOMATION (TCMA), PARTNER RELATIONSHIP MANAGEMENT (PRM), CHANNEL INCENTIVES & PROGRAM MANAGEMENT (CIPM), CHANNEL DATA MANAGEMENT (CDM), ,CHANNEL ENABLEMENT, CHANNEL FINANCE & PRICING

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The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales processes and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel industry stack consists of 106 companies across six operational categories. These companies range from Fortune 500 juggernauts such as IBM, Oracle, Salesforce, and SAP to small startups delivering point solutions.

With 90 key operational attributes of a strong channel partner program, no one piece of software can (today) manage all moving parts effectively:

 

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I see this changing during the next few years because product road maps are getting more aggressive, money is flowing in from private equity, and mergers-and-acquisitions activity is catching fire. We are in the middle of a transition period in which the channel software stack is becoming a true horizontal technology.

Winners are starting to emerge.

The channel technology landscape is rapidly evolving, and channel professionals must have a clear understanding of which technologies are most fundamental to their business and program goals, as well as know how technology can help.

Here are the six categories of channel software:

  1. Partner relationship management. Supports the activities required to manage the entire life cycle of channel partners, including partner planning, segmentation, recruitment, onboarding, training, communication, development, co-selling, co-marketing, and maintenance of profile information. It provides critical integrations to back-end systems such as CRM, ERP, and marketing tools. Twenty-one companies compete around the globe, including Allbound, AppDirect, Aximpro, Channelkonnect, Channeltivity, ChannelXperts, Computer Market Research, Gorilla Toolz, Impartner, LogicBay, Magentrix, Mahindra Comviva, Mindmatrix, myprm, NetSuite, Oracle, Salesforce, TIE Kinetix, Webinfinity, Zift Solutions, and ZINFI. Learn more here.
  2. Through-channel marketing automation (TCMA). Enables partners to engage their customers with a consistent brand experience, creating awareness, amplifying their brand, and generating demand. It includes through-channel marketing automation, campaign management, social media, syndicated content, microsite development, partner locators, lead management, and routing. A staggering 32 companies compete in TCMA, with focus areas across 27 different industries, including Ansira, Aprimo, Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital, Broadridge, CampaignDrive (Pica9), Channel Fusion, ChannelNet, ChannelXperts, Code Worldwide, DemandBridge, Distribion, Elateral, Gage, Impartner, MarcomCentral, Mindmatrix, Netsertive, OneAffiniti, Pageflex, partnermarketing.com (twogether), Promoboxx, RVLVR, Sitecore, SproutLoud, StructuredWeb, TIE Kinetix, Zift Solutions, and ZINFI. Learn more here.
  3. Channel incentives and program management (CIPM). Manages the design, allocation, tracking, and distribution of financial incentives to the channel partner ecosystem, including market development funds, special payment incentives for fast sales, co-ops, bonuses, rebates, price protection, channel sales compensation, and loyalty programs. Twenty-six companies compete in CIPM, including 360insights, Ambassador, Amplifinity, Aprimo, Apttus, Brandmuscle, Bunchball, Channel360, ChannelAssist, Channel Fusion, Channel Mechanics, Collinson Group, E2open, Fielo, Hawk Incentives, Herald Logic, Hinda Incentives, ITA Group, Loyaltyworks, Maritz, Model N, MTC Performance, Partnerize (Performance Horizon), Perks WW, SproutLoud, and WorkStride.
  4. Channel data management (CDM). Collects, cleanses, enriches, and aggregates transactional point-of-sale, financial, incentive, and inventory data from partners and distributors into a trusted single data asset that enables actionable business intelligence. It includes new features such as predictive analytics, artificial intelligence, machine learning, and overpayment and fraud detection. Fourteen companies compete in this category, including 360insights, Aximpro, Canalys, ChannelEyes, compuBase, Computer Market Research, E2open, IQBlade, Model N, PartnerOptimizer (SaaSMAX), Q2E, Salesforce, Successful Channels, and TechTarget.
  5. Partner enablement and onboarding. Supports partner development through the administration, tracking, and delivery of educational training courses and enablement resources, including learning management systems, accreditation and certification management, content management systems, partner portals, communities, and sales enablement. Twenty-six companies offer solutions in this category, including Allbound, Brainshark, Channel360, Channel-EZ, Channel Rocket, CM-Focus, Cornerstone, CSG, Developerprogram.com, Expertus, FISION, IBM, Impact Radius, LeadMethod, Mediafly, MobileForce, NetExam, NitroMojo, PartnerTap, Seismic, Skilljar, Vartopia, WHUT, WorkSpan, Zift Solutions, and Zunos.
  6. Channel finance, pricing, and inventory. Manages indirect sales pricing, revenue, and costs; determines the correct value of transactions; automates key financial reporting processes; and prevents errors in payment, commission, and rebates. It addresses pricing, inventory planning, discounts, compliance, tracking inventory levels, and price protection. Fourteen companies compete in this category, including AppDirect, ChannelAdvisor, channelcentral.net, Channelkonnect, Computer Market Research, E2open, iasset.com, Model N, Oracle, PROS, SAP, TIE Kinetix, Vendavo, and Vistex.

Running a successful channel program is a complicated endeavor. It can be a thankless one, as well! Trying to do it with antiquated tools and gut instincts isn’t enough anymore. The channel is growing significantly, and brands need advanced (and integrated) purpose-built tools based on the latest technologies such as cloud, mobility, social, predictive analytics, and big data.

 

Here Is The Channel Software Tech Stack

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360insights (https://360insights.com/)

CEO: Jason Atkins
Founded: 2008
Headquarters: Whitby, Ontario

Description:
We are the leader in on-demand incentives solutions. We’ve developed a user-friendly, yet highly sophisticated, SaaS-based software platform that allows large businesses to manage highly complex incentive programs in real time, allowing them to maximize the effectiveness of their programs while minimizing admin efforts and costs to execute.

LinkedIn: https://www.linkedin.com/company/221452/
Facebook: https://www.facebook.com/360insights/
Twitter: https://twitter.com/360insights

 

Allbound (https://www.allbound.com/)

CEO: Mike Chadwick
Founded: 2014
Headquarters: Phoenix, AZ

Description:
Allbound’s SaaS partner sales acceleration platform lets businesses of any size accelerate growth through sales and marketing partners. Make every engagement between you and your partners — and between your partners and their prospects — more simple, productive, rewarding, and engaging.

LinkedIn: https://www.linkedin.com/company/3796710/
Facebook: https://www.facebook.com/allbound/
Twitter: https://twitter.com/allbound

 

Ambassador (https://www.getambassador.com/)

CEO: Jeff Epstein
Founded: 2010
Headquarters: Royal Oak, MI

Description:
That’s what we’ve built — a relationship marketing platform that streamlines various word-of-mouth channels under one roof. From real-time analytics to branded content to true automation, we help you manage all the intricacies of relationship marketing. Ambassador allows your marketing team to leverage the power of word of mouth, increasing brand awareness with your target audience through their most trusted sources — delivering more of your best customers, faster.

LinkedIn: https://www.linkedin.com/company/944048/
Facebook: https://www.facebook.com/getambassador
Twitter: https://twitter.com/Ambassador

 

Amplifinity (https://amplifinity.com/)

CEO: Girisha Chandraraj
Founded: 2008
Headquarters: Ann Arbor, MI

Description:
Amplifinity partner and customer referral software generates revenue growth for sales-driven companies. Amplifinity turns partners and customers into a source of high-quality demand generation by automating and integrating referrals into the marketing and sales processes. Companies like ADP, Citrix, and ADT trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their partners.

LinkedIn: https://www.linkedin.com/company/202340/
Facebook: https://www.facebook.com/amplifinity
Twitter: https://twitter.com/amplifinity

 

Ansira (http://Ansira.com)

CEO: Daina Middleton
Founded: 1919
Headquarters: St. Louis, MO

Description:
We are the leader in modeling and activating first-, second-, and third-party data, delivering performance marketing programs at a national and local level with unprecedented results and long-term profitability.

LinkedIn: https://www.linkedin.com/company/15013/
Facebook: https://www.facebook.com/Ansira/
Twitter: https://twitter.com/ansira

 

AppDirect (AppReseller) (https://www.appdirect.com/)

CEO: Nicolas Desmarais
Founded: 2009
Headquarters: San Francisco

Description:
AppDirect is the leading platform for selling, distributing, and managing cloud-based products and services.

LinkedIn: https://www.linkedin.com/company/appdirect/
Facebook: https://www.facebook.com/AppDirect
Twitter: https://twitter.com/AppDirect/

 

Aprimo (https://www.aprimo.com/platform/distributed-marketing/)

CEO: John Stammen
Founded: 2006
Headquarters: Chicago, IL

Description:
Aprimo’s performance-driven marketing operation technology gives marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, data, people, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI.

LinkedIn: https://www.linkedin.com/company/aprimomarketing/
Facebook: https://www.facebook.com/AprimoMarketing
Twitter: https://twitter.com/Aprimo

 

Apttus (http://www.apttus.com)

CEO: David Murphy
Founded: 2006
Headquarters: San Mateo, CA

Description:
Apttus is a Silicon Valley-based global provider of the Intelligent Middle Office platform that allows enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus is powered by the Apttus Intelligent Cloud, a hybrid cloud platform utilizing the most advanced technologies from Salesforce, Microsoft, and IBM. Analysts rank Apttus as the global gold standard for quote-to-cash (QTC) and contract lifecycle management (CLM) solutions. Apttus’ innovations include Max, the company’s applied artificial intelligence that enables enterprises to achieve superior business outcomes. Apttus partners with a world-class ecosystem. Apttus customers include hundreds of the world’s midsized organizations and the who’s who of the Global 1000.

LinkedIn: https://www.linkedin.com/company/apttus/
Facebook: https://www.facebook.com/ApttusCorporation
Twitter: https://twitter.com/Apttus

 

Averetek (http://averetek.com)

CEO: Peter Thomas
Founded: 2000
Headquarters: Edmonds, WA

Description:
Our platform lets your partners customize and cobrand your marketing tactics again and again, driving demand and filling their funnel. You build the content, decide what fields the partner can customize, and publish it — all in a few easy steps.

LinkedIn: https://www.linkedin.com/company/1916030/
Facebook: https://www.facebook.com/averetek
Twitter: https://twitter.com/averetek

 

Aximpro (http://www.aximpro.com)

CEO: Andreas Reid
Founded: 2008
Headquarters: Freising, Bavaria, Germany

Description:
Aximpro is a multinational software development and consulting firm based in Freising, near Munich, Germany, with offices in the US, UK, Austria, and Slovakia. Supported by a sophisticated array of consulting services, Aximpro helps international technology corporations improve their channel sales with modern SaaS tools such as its state-of-the-art partner relationship management suite, ChannelValue. More than just a software company, and more than just a consulting firm, Aximpro bundles the best of both with custom-made partner relationship management tools and expert business services designed to maximize partner engagement and revenue growth. Aximpro makes campaigns and communications a breeze to manage — even across borders.

LinkedIn: https://www.linkedin.com/company/aximpro-gmbh/
Facebook: https://www.facebook.com/Aximpro
Twitter: https://twitter.com/Aximpro

 

Balihoo (http://Balihoo.com)

CEO: Paul Price
Founded: 2004
Headquarters: Boise, ID

Description:
As the premier provider of location-based advertising solutions, we marry technology with first- and third-party data to dramatically increase ROI for advertisers servicing multi-location brands.

LinkedIn: https://www.linkedin.com/company/46061/
Facebook: https://www.facebook.com/Balihoo
Twitter: https://twitter.com/balihoo

 

Brainshark (http://Brainshark.com)

CEO: Greg Flynn
Founded: 1999
Headquarters: Waltham, MA

Description:
Brainshark’s sales readiness software equips businesses with the training, coaching, and content-authoring capabilities to achieve sales mastery and outsell the competition.

LinkedIn: https://www.linkedin.com/company/17086/
Facebook: https://www.facebook.com/BrainShark
Twitter: https://twitter.com/brainshark

 

BrandMaker (http://www.brandmaker.com/)

CEO: Mirko Holzer
Founded: 1999
Headquarters: Karlsruhe, Germany

Description:
BrandMaker has been a leader in marketing resource management (MRM) for more than a decade, having offered a modular and flexible solution to improve marketing organizations’ efficiency and productivity (Marketing Efficiency Cloud). Recently, we have further leveraged this experience to revolutionize B2B marketing. Our new Customer Engagement Cloud solution bridges the gap between marketing and sales, creating better-qualified leads through meaningful dialogues with prospects and customers alike. BrandMaker uniquely combines the benefits of MRM efficiencies with customer engagement nurturing at scale.

LinkedIn: https://www.linkedin.com/company/2266877/
Facebook: https://www.facebook.com/brandmakerinc/
Twitter: https://twitter.com/brandmakeren

 

Brandmuscle (Saepio) (http://Brandmuscle.com)

CEO: Paul Elliott
Founded: 2000
Headquarters: Chicago, IL

Description:
Offering a comprehensive local marketing automation platform backed by 24×7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats.

LinkedIn: https://www.linkedin.com/company/45912/
Facebook: https://www.facebook.com/BrandMuscle
Twitter: https://twitter.com/brandmuscle

 

Bridgeline Digital (http://www.bridgelinedigital.com/)

CEO: Ari Kahn
Founded: 2000
Headquarters: Burlington, MA

Description:
Bridgeline Digital is the developer of the award-winning iAPPS Web Engagement Platform and related interactive solutions. The iAPPS platform deeply integrates web content management, eCommerce, eMarketing, and web analytics capabilities within the heart of mission-critical websites and eCommerce web stores. iAPPS enables customers to enhance and optimize the value of their web assets. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties, allowing them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

LinkedIn: https://www.linkedin.com/company/16846/
Facebook: https://www.facebook.com/bridgelinedigital
Twitter: https://twitter.com/Bridgeline

 

Broadridge (http://www.broadridge.com)

CEO: Richard Daly
Founded: 1962
Headquarters: New York, NY

Description:
Broadridge, a global fintech leader with over $9 billion in market capitalization, helps clients get ahead of today’s challenges to capitalize on what’s next with communications, technology, and data and analytics solutions that help transform their businesses.

LinkedIn: https://www.linkedin.com/company/broadridge-financial-solutions/
Facebook: https://www.facebook.com/BroadridgeCareers/
Twitter: https://twitter.com/Broadridge

 

Bunchball (http://www.bunchball.com/solutions/channel-strategy)

CEO: Joseph Fisher
Founded: 2005
Headquarters: San Mateo, CA

Description:
Bunchball is the leader and innovator of engagement technology powered by gamification. Purpose-built for the enterprise, Bunchball’s proven engagement solutions motivate employee, partner, and customer behaviors while delivering the performance intelligence needed to drive business results.

LinkedIn: https://www.linkedin.com/company/140440/
Facebook: https://www.facebook.com/Bunchball
Twitter: https://twitter.com/bunchball

 

Canalys (http://www.canalys.com)

CEO: Steve Brazier
Founded: 1998
Headquarters: Singapore

Description:
Canalys is a leading global technology market analyst firm with a distinct channel focus. We deliver channels and tech analysis, as well as data and events, to ensure that your business overachieves. Since 1998, we have grown to become world-renowned for our research in technology channels and smartphones. We provide vendors with subscription services and projects in channels, enterprise and emerging tech, and mobility. We also host the best and largest independent channels events in APAC, EMEA, and LATAM. We have offices and team members in Europe, Asia, and North and South America.

LinkedIn: https://www.linkedin.com/company/canalys/
Twitter: https://twitter.com/Canalys

 

Channel360 (Outbound) (http://www.out-bound.co.uk/)

CEO: Mark Fowler, COO
Founded: 1999
Headquarters: Yateley, Hampshire, UK

Description:
Outbound provides a range of channel sales, marketing, business process, and analytics services that are underpinned by our unique channel management platform, CHANNEL360.

LinkedIn: https://www.linkedin.com/company/94236/
Twitter: https://twitter.com/channel360net

 

ChannelAdvisor (http://channeladvisor.com)

CEO: David Spitz
Founded: 2001
Headquarters: Morrisville, NC

Description:
ChannelAdvisor (NYSE: ECOM) is a leading eCommerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more.

LinkedIn: https://www.linkedin.com/company/channeladvisor/
Facebook: https://www.facebook.com/ChannelAdvisor
Twitter: https://twitter.com/channeladvisor

 

ChannelAssist (http://ChannelAssist.com)

CEO: David Auld
Founded: 1999
Headquarters: Concord, Ontario

Description:
ChannelAssist’s software and services drive focus on partner engagement through sales incentives, education, recognition, and rewards to drive sustainable loyalty and revenue growth.

LinkedIn: https://www.linkedin.com/company/366136/
Twitter: https://twitter.com/Channel_Assist

 

channelcentral.net (http://www.channelcentral.net)

CEO: Tim Moyle
Founded: 2007
Headquarters: Braintree, Essex, UK

Description:
channelcentral provides services to IT manufacturers, distributors, and resellers to help them become more efficient in their processes and easier to do business with. It does this by creating cutting-edge cloud tools, combining SaaS and content management to help manage portfolios through its application development. The tools include software for configure, price, quote; return on investment calculators; product selectors; incentive calculators; B2B webstores; web integration; loan management; and smartphone apps. channelcentral is focused on turning real business issues into cost-saving, revenue-generating processes.

LinkedIn: https://www.linkedin.com/company/channelcentral-net-limited/
Twitter: https://twitter.com/ccentral_net

 

ChannelEyes (http://ChannelEyes.com)

CEO: Dave Geoghegan
Founded: 2011
Headquarters: Troy, NY

Description:
Founded in 2011, ChannelEyes is a global software company that is reinventing how vendors drive channel partner sales and loyalty. The SaaS platform includes ChannelCandy, the world’s largest mobile-first product for partners, as well as OPTYX, the first indirect sales workflow product to help sellers with predictive analytics and leverage big data science to drive more sales.

LinkedIn: https://www.linkedin.com/company/2359212/
Facebook: https://www.facebook.com/ChannelEyes/
Twitter: https://twitter.com/channeleyes

 

Channel-EZ (http://ChannelEZ.com)

CEO: Sam Gadi
Founded: 2013
Headquarters: San Francisco, CA

Description:
Channel-EZ is a Salesforce AppExchange partner focused on creating a suite of products built on the Salesforce.com platform for channel and partner relationship management.

LinkedIn: https://www.linkedin.com/company/4835775/

 

Channel Fusion (http://www.channel-fusion.com/)

CEO: Pankaj Monga
Founded: 2003
Headquarters: Hiawatha, IA

Description:
We are the trusted channel partner of America’s top brands. We bring the passion to serve and drive local brand demand. We specialize in providing custom channel marketing technology solutions and high-touch channel support services. These services assist corporations and their distribution networks to optimize trade promotion funds and leverage branded marketing assets to drive local demand.

LinkedIn: https://www.linkedin.com/company/channel-fusion/
Facebook: https://www.facebook.com/ChannelFusionIA
Twitter: https://twitter.com/Channel_Fusion

 

Channeliser (http://www.channeliser.com)

CEO: Jacqui Rand
Founded: 2014
Headquarters: Leigh, UK

Description:
Channeliser — the global community for IT companies looking to find and engage partners. For VARS, MSPS, ISVS, vendors, and distributors alike, there is an increasing need to form partnerships. But where can you find the right partners for your business? Channeliser’s intelligent search enables you to easily find potential partners anywhere in the world and then connect and engage with other IT companies. Channeliser has a range of solutions for engaging partners — Huddle, Hub, and Hive — providing your company with a community within a community where you can manage your own collaborative and interactive community of partners. It is free to join, and you can immediately start searching for your ideal partners.

LinkedIn: https://www.linkedin.com/company/channeliser/
Facebook: https://www.facebook.com/channeliser/
Twitter: https://twitter.com/channeliser/

 

Channelkonnect (NowApps Technologies) (https://channelkonnect.com/)

CEO: Basaveswarlu Boyapati
Founded: 2015
Headquarters: Bengaluru, India

Description:
Channelkonnect gives the power to implement and manage channel incentive programs at ease. It provides real-time progress on channel schemes and promotions, ensuring transparency between a company and its channel partners. Companies can ensure the incentive payouts process on time and can offer real-time data to encourage partners to maximize sales revenues.

LinkedIn: https://www.linkedin.com/showcase/10177610/
Facebook: https://www.facebook.com/ChannelKonnect
Twitter: https://twitter.com/ChannelKonnect

 

Channel Mechanics (https://www.channelmechanics.com/)

CEO: Kenneth Fox
Founded: 2011
Headquarters: Galway, Ireland

Description:
Channel Mechanics accelerates revenue and creates competitive advantages for companies leveraging the channel as their go-to-market model. Our cloud-based channel enablement platform, channelIT, gives customers the tools, data, and insights to execute great sales ideas. Companies can now rapidly deploy programs with precision targeting and have real-time visibility into ROI.

LinkedIn: https://www.linkedin.com/company/2440986/
Facebook: https://www.facebook.com/channelmechanics/?ref=br_rs
Twitter: https://twitter.com/channelexperts

 

ChannelNet (http://ChannelNet.com)

CEO: Paula Tompkins
Founded: 1985
Headquarters: Dearborn, MI

Description:
ChannelNet is a leader and pioneer in delivering customer acquisition, retention, and conquest services via web-based solutions that integrate a multichannel sales environment. Using a SaaS model, its experts connect leading automotive, financial services, home improvement, and retail companies with their customers to sell products and services through local channels.

LinkedIn: https://www.linkedin.com/company/162996/
Twitter: https://twitter.com/channelnet

 

Channel Rocket (http://ChannelRocket.com)

CEO: Greg Sherrill
Founded: 2013
Headquarters: Golden, CO

Description:
The first sales enablement platform for the complex sale, Channel Rocket is a compelling combination of instant access to custom-crafted pitch content and pertinent sales assets, and you can filter by product, problem audience, and industry vertical. While our mobile app is the engine that dramatically accelerates your sales, the custom content we create just for you is what fuels it.

LinkedIn: https://www.linkedin.com/company/3811582/
Twitter: https://twitter.com/channelrocket

 

Channeltivity (http://Channeltivity.com)

CEO: Jason Jacobs
Founded: 2007
Headquarters: Charlotte, NC

Description:
Channeltivity is a partner relationship management software platform that helps companies build strong relationships, optimize partner productivity, and support new sales.

LinkedIn: https://www.linkedin.com/company/352139/
Facebook: https://www.facebook.com/Channeltivity
Twitter: https://twitter.com/channeltivity

 

ChannelXperts — ChannelOS (http://ChannelXperts.com)

CEO: Volker Wiora
Founded: 2006
Headquarters: Landau, Germany

Description:
ChannelXperts is a team of software channel professionals providing executive advisory and channel development services to vendors of IT solutions. We help our clients find and implement business relationships with partners already established in business areas and segments that are new to them. ChannelXperts is a wiora Ventures business.

LinkedIn: https://www.linkedin.com/company/5148528/
Facebook: https://www.facebook.com/channelxperts/?ref=br_rs
Twitter: https://twitter.com/ChannelXperts

 

CM-Focus (http://www.cm-focus.com/)

CEO: Girish Balakrishnan
Founded: 2008
Headquarters: Austin, TX

Description:
CM-Focus offers services and product that help and empower people, including through the use of Salesforce.com and NetSuite, as well as big data analytics to drive insights. Our products include AccountPal for account-based marketing on Salesforce.com and SocialHire for staffing and employee referrals on Salesforce.com. We are a Salesforce, NetSuite, Marketo, and HubSpot partner.

LinkedIn: https://www.linkedin.com/company/657308/
Facebook: https://www.facebook.com/cmfocus/?ref=br_rs
Twitter: https://twitter.com/cm_focus

 

Code Worldwide (http://www.codeworldwide.com)

CEO: Matt McNeany
Founded: 2003
Headquarters: London, UK

Description:
Code is the data and technology division of RAPP. By leveraging strengths in data engineering and digital identity, marketing science, customer experience management, and marketing technology, we support clients, including Best Western, Castrol, Christie’s, Domino’s, Jaguar Land Rover, L’Oréal, Mercedes-Benz, Mothercare, OMD, PHD, and Telstra, to drive business impact. The data and technology division has a global presence of 250 employees spanning nine cities, located in the UK, Europe, North America, China, Singapore, and Australia.

LinkedIn: https://www.linkedin.com/company/code-worldwide/
Facebook: https://www.facebook.com/CodeWorldwide
Twitter: https://twitter.com/CodeWorldwide

 

Collinson Group (ICLP) (http://www.iclployalty.com/industries/channel-loyalty/)

CEO: Mignon Buckingham
Founded: 1992
Headquarters: London, UK

Description:
We drive customer devotion. We give your customers and partners compelling reasons to engage, spend more, and become loyal advocates — while delivering commercial results for your business.

LinkedIn: https://www.linkedin.com/company/collinson/
Twitter: https://twitter.com/collinsongroup

 

compuBase (http://en.compubase.net/)

CEO: Jack Mandard
Founded: 1989
Headquarters: Les Ulis, France

Description:
compuBase is the leading channel information database provider for IT and telecom professionals (e.g., resellers, networks, ISV, and telecom).

LinkedIn: https://www.linkedin.com/company/43557/
Twitter: https://twitter.com/compubase_emea

 

Computer Market Research (http://computermarketresearch.com/)

CEO: Del Heles
Founded: 1984
Headquarters: San Diego, CA

Description:
Computer Market Research, Ltd. was founded in 1984 and is based in San Diego, California. It develops trade promotion management, point-of-sale, and inventory reporting solutions for manufacturers, distributors, and their sales channels.

LinkedIn: https://www.linkedin.com/company/296367/
Facebook: https://www.facebook.com/CMRchannelmgmt
Twitter: https://twitter.com/cmrchannelmgmt

 

Cornerstone (https://www.cornerstoneondemand.com/)

CEO: Adam Miller
Founded: 1999
Headquarters: Santa Monica, CA

Description:
Cornerstone OnDemand (NASDAQ: CSOD) is pioneering solutions to help organizations realize the potential of the modern workforce. As a global leader in cloud-based human capital management software, Cornerstone is designed to enable a lifetime of learning and development that is fundamental to the growth of employees and organizations. From recruitment, onboarding, training, and collaboration to performance management, compensation, succession planning, people administration, and analytics, Cornerstone is there at every phase of the employee life cycle.

LinkedIn: https://www.linkedin.com/company/19664/
Facebook: https://www.facebook.com/csodcommunity
Twitter: https://twitter.com/cornerstoneinc

 

CSG (http://csgservices.com/business-needs-channel/)

CEO: Ian McAlister
Founded: 1997
Headquarters: Redmond, WA

Description:
Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology-based companies. CSG’s highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance, and predictability with results in increased sales revenue.

LinkedIn: https://www.linkedin.com/company/21455/
Facebook: https://www.facebook.com/csgservices
Twitter: https://twitter.com/csgservices

 

DemandBridge (http://www.DemandBridge.com)

CEO: Brad Fritsche
Founded: 1975
Headquarters: Norcross, GA

Description:
Demand-driven technology is the key to achieving sustainable growth and profitability, and the DemandBridge platform has three major components to accomplish that. The product suite provides an end-to-end solution that connects a powerful accounting, operations, and inventory management system with the industry’s leading on-demand marketing, promotion, and print ordering portal. This is complemented by a web-based procurement solution built from the vision of professionals who know the industry from all angles. With more than 1.2 million registered users and 200,000 brands across the retail, healthcare, franchising, financial, energy, and nonprofit verticals, DemandBridge’s platform allows distributors to service customers on many aspects of their marketing and sales efforts — from hard goods to full digital distribution of their content. Our platform is fully integrated and takes on many of the time-consuming tasks associated with marketing and enables users through an easy-to-navigate interface tailored to brand standards. This helps build relationships and add value for your customers and, in turn, makes you a trusted partner.

LinkedIn: https://www.linkedin.com/company/demandbridge/
Facebook: https://www.facebook.com/DemandBridge
Twitter: https://twitter.com/DemandBridge

 

Developerprogram.com (http://developerprogram.com)

CEO: Bhavesh Patal
Founded: 2001
Headquarters: Round Rock, TX

Description:
As the leading provider of developer and partner program software and services, Developerprogram.com empowers blue-chip customers at every stage, from build-out to best practice. With over 15 years of rich domain expertise managing developer and partner ecosystems, our team can have your developer or partner program up and running in as little as 30 days. Used by over 1 million developers and partners in more than 20 countries, our pre-integrated portal automation software, dpEngine, is trusted by industry leaders such as Cisco, Comcast, Harman, Dow Jones, BMC Software, and ADB.

LinkedIn: https://www.linkedin.com/company/developerprogram-com/
Facebook: https://www.facebook.com/developerprogram
Twitter: https://twitter.com/developerprog

 

Distribion (http://Distribion.com)

CEO: Tim Storer
Founded: 2009
Headquarters: Dallas, TX

Description:
Distribion’s web-based marketing solution is the only proven multichannel marketing automation solution built for distributed marketing organizations in regulated industries.

LinkedIn: https://www.linkedin.com/company/672884/
Facebook: https://www.facebook.com/Distribion
Twitter: https://twitter.com/distribion

 

E2open (Zyme, CCI, Entomo, Birch, Foster MacCallum) (http://e2open.com)

CEO: Michael Farlekas
Founded: 2000
Headquarters: Austin, TX

Description:
At E2open, we’re creating a more connected, intelligent supply chain, one that starts with the ability to sense and respond to real-time demand and supply constraints; one that brings together data from customers, channels, suppliers, contract manufacturers, and partners; one that enables companies to use data in real time, with cognitive artificial intelligence and machine learning to drive smarter decisions; one that delivers all this complex information through a single pane of glass that provides a clear view across the supply and demand ecosystem. E2open is changing everything.

LinkedIn: https://www.linkedin.com/company/e2open/
Facebook: https://www.facebook.com/E2open/
Twitter: https://twitter.com/E2open

 

Elateral (Brandgility) (http://www.elateral.com)

CEO: Peter Blackburn
Founded: 1998
Headquarters: Farnham, Surrey, UK

Description:
Elateral are the creators of Brandgility — the global brand deployment platform. Brandgility empowers organizations like yours to automate the production and deployment of integrated omnichannel marketing campaigns, quickly, accurately, and cost-effectively, for hundreds of markets, in dozens of languages, while safeguarding your valuable brand equity. Brandgility is a new and powerful way to automate the process of successful content customization and deployment for digital, print, and video. Your teams anywhere in the world will find it easy to create on-brand kits for all of your marketing campaigns. Each item in a kit is a template that provides “freedom-within-a-framework”: allowing marketers to change only the things you want them to change.

LinkedIn: https://www.linkedin.com/company/elateral/
Facebook: https://www.facebook.com/Elateral
Twitter: https://twitter.com/Elateral

 

Elioplus (https://www.elioplus.com)

CEO: Ilias Ndreu
Founded: 2015
Headquarters: Athens, Greece

Description:
Elioplus is a B2B business development platform that matches software, SaaS, and cloud companies that offer partner programs with reseller companies, VARs, distributors, system integrators, service providers, MSPs, and IT consultants in order to penetrate into new markets. Elioplus helps companies, from startups to enterprise-level, optimize the process of recruiting new partners and organizing their channel network. Elioplus provides the option to roll out a unified channel program designed uniquely for a company and its market. Companies with partner programs can enter new markets or increase their existing market share through resellers. Lower the costs and time of partnerships by focusing only on high-quality leads.

LinkedIn: https://www.linkedin.com/company/elio/
Facebook: https://www.facebook.com/elioplus
Twitter: https://twitter.com/elioplus

 

Expertus (http://Expertus.com)

CEO: Ramesh Ramani
Founded: 1998
Headquarters: Santa Clara, CA

Description:
Expertus helps the world’s most innovative corporations gain and sustain a competitive advantage by transforming the way they educate and empower their workforce, customers, and business partners. Our next-generation LMS software and managed services work together to make learning experiences highly accessible, relevant, and flexible while ensuring that training administration is efficient and effective.

LinkedIn: https://www.linkedin.com/company/25721/
Facebook: https://www.facebook.com/ExpertusONE
Twitter: https://twitter.com/ExpertusONE

 

Fielo (http://Fielo.com)

CEO: Sanjay Agarwal
Founded: 2010
Headquarters: San Francisco, CA

Description:
Fielo is the first end-to-end incentive and loyalty management software product built in the cloud. Our platform allows channel marketers and channel managers to incentivize and reward their direct and indirect sales channels with dynamic, personalized content, rewards, product education, and online collateral. Fielo’s Incentive Automation platform provides all the program management tools to create, campaign, and measure successful incentive and loyalty programs that drive increased sales, improve channel visibility, impact loyalty, and build engagement.

LinkedIn: https://www.linkedin.com/company/3197939/
Facebook: https://www.facebook.com/FieloWW
Twitter: https://twitter.com/FieloWW

 

FISION (http://www.fisiononline.com)

CEO: Mike Brown
Founded: 2011
Headquarters: Minneapolis, MN

Description:
FISION’s digital asset management/sales enablement solution solves real marketing problems at every point in the sales process. Our cloud-based SaaS enables corporate and local marketers, sales teams, and vendor partners to efficiently control, distribute, and measure multichannel communications. By having all sales and marketing communications centralized, organizations are able to drastically improve efficiencies, optimize distribution channels, ensure brand integrity, and increase sales.

LinkedIn: https://www.linkedin.com/company/fision/
Facebook: https://www.facebook.com/FisionOnline/
Twitter: https://twitter.com/FisionOnline/

 

Gage (http://www.gage.com/)

CEO: Tom Belle
Founded: 1992
Headquarters: Minneapolis, MN

Description:
For 25 years, the world’s premier brands have come to Gage for marketing technology, platforms, and a full range of marketing services to help clients grow sales, profits, and market share. Our work spurs consumers, customers, and channel partners to take action for some of the world’s best-known brands

LinkedIn: https://www.linkedin.com/company/11998/
Facebook: https://www.facebook.com/gagegroup
Twitter: https://twitter.com/gagegroup

 

Gorilla Toolz (http://GorillaToolz.com)

CEO: Jay Fruin
Founded: 2007
Headquarters: Wantagh, NY

Description:
Gorilla Toolz offers EcoSoft 5.0 and EcoSoft Health, cloud-based software that dramatically improves the efficiency and performance of indirect marketing and sales operations. Our unique platform is adaptable to ecosystem-specific business needs — giving you flexibility to solve complex business problems easily.

LinkedIn: https://www.linkedin.com/company/2713176/
Facebook: https://www.facebook.com/Gorilla-Toolz-712720572104757/
Twitter: https://twitter.com/GorillaToolz_

 

Hawk Incentives (Blackhawk Network) (https://www.hawkincentives.com/channel-incentives)

CEO: Sheree Thornsberry
Founded: 2015
Headquarters: Addison, TX

Description:
Hawk Incentives, a Blackhawk Network business, delivers incentive programs that build relationships with easy-to-use platforms, global rewards, and compelling program management. Our solutions include consumer, sales, channel, and employee incentive programs. With a focus on access, ease, rewards, and speed, we create a better incentive experience that helps our clients increase their results without increasing their investments.

LinkedIn: https://www.linkedin.com/company/9266867/
Facebook: https://www.facebook.com/HawkIncentives/
Twitter: https://twitter.com/hawk_incentives

 

Herald Logic (IntelliRADAR) (http://HeraldLogic.com)

CEO: Milind Kharosekar
Founded: 2000
Headquarters: Mumbai, India

Description:
Herald Logic is an innovative product company originally incubated at IIT Bombay. The company provides software products that enhance agility in the front- and middle-office areas of retail financial services companies.

LinkedIn: https://www.linkedin.com/company/204218/

 

Hinda Incentives (http://www.hinda.com)

CEO: Michael Donnelly
Founded: 1970
Headquarters: Chicago, IL

Description:
Established in 1970, Chicago-based Hinda Incentives is one of the nation’s leading specialists in motivating and engaging employees and sales forces and providing incentives to dealers, distributors, and consumers. Hinda’s web-based systems provide an efficient, immediate, and effective way to manage incentive, recognition, and loyalty programs. The Hinda Rewards Portfolio provides the most complete and engaging award offering in the marketplace, offering millions of choices, including brand-name merchandise, intuitive digital awards, books, and entertainment.

LinkedIn: https://www.linkedin.com/company/63414/
Facebook: https://www.facebook.com/HindaIncentives
Twitter: https://twitter.com/HindaIncentives

 

iasset.com (http://www.iasset.com/)

CEO: Scott Frew
Founded: 2008
Headquarters: San Francisco, CA

Description:
iasset.com is an industry-leading cloud-based B2B SaaS company that offers a dedicated customer and product life-cycle platform focused predominately on renewals, expansion selling, and channel management.

LinkedIn: https://www.linkedin.com/company/iasset-com/
Twitter: https://twitter.com/iasset_com

 

IBM Partner Engagement Manager (https://www.ibm.com/us-en/marketplace/trading-partner-onboarding-solution)

CEO: Ginni Rometty
Founded: 1911
Headquarters: Armonk, NY

Description:
IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.

LinkedIn: https://www.linkedin.com/company/1009/
Facebook: https://www.facebook.com/IBM/
Twitter: https://twitter.com/IBM

 

Impact (Radius) (https://impact.com)

CEO: David Yovanno
Founded: 2008
Headquarters: Santa Barbara, CA

Description:
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. The platform is the first native integration of leading solutions to stop ad fraud; enable more confident decisions through media measurement, attribution, and mix optimization; and create new performance partnerships, including with influencers and strategic partners. Founded in Santa Barbara, CA in 2008, Impact has seven offices across the United States, Europe, Cape Town, and Asia.

LinkedIn: https://www.linkedin.com/company/impact-martech/
Facebook: https://www.facebook.com/ImpactMarTech
Twitter: https://twitter.com/ImpactMarTech

 

Impartner (Tremolo) (http://Impartner.com)

CEO: Joe Wang
Founded: 1997
Headquarters: South Jordan, UT

Description:
Founded in 1997 by cloud visionary Craig Flynn, Impartner was acquired in 2015 by Kennet Partners and current CEO Joe Wang. Our team is driven by a passion for indirect channels, having seen firsthand what a powerful source of revenue they can be at companies such as Intel, LANDESK, EMC, Akamai, Fusion-io, WatchGuard, and many more.

LinkedIn: https://www.linkedin.com/company/109487/
Facebook: https://www.facebook.com/impartnersoftware/
Twitter: https://twitter.com/ImpartnerPRM

 

IQBlade (http://www.iqblade.com/)

CEO: Ben Abraham
Founded: 2016
Headquarters: Liverpool, UK

Description:
IQBlade is a B2B intelligence platform that helps clients thrive in today’s ultra-competitive markets.

LinkedIn: https://www.linkedin.com/company/10912521/
Facebook: https://www.facebook.com/IQBlade-409397016080439/
Twitter: https://twitter.com/iqblade?lang=en

 

ITA Group (https://www.itagroup.com/channel-incentives)

CEO: Tom Mahoney
Founded: 1963
Headquarters: West Des Moines, IA

Description:
ITA Group knows leaders today are facing significant business challenges that impact the overall success of their organizations — from employee recruitment and retention, to sales and market share, to customer loyalty and satisfaction, and everything in between.

LinkedIn: https://www.linkedin.com/company/18088/
Facebook: https://www.facebook.com/ITAGroupInc/
Twitter: https://twitter.com/itagroup

 

LeadMethod (http://www.LeadMethod.com)

CEO: Justin Johnson
Founded: 2014
Headquarters: Bend, OR

Description:
LeadMethod is a channel lead management and sales performance software platform. Built for companies that sell through outside reps and distributors, LeadMethod helps sales and marketing professionals better manage and understand their sales and lead process — and ultimately increase their revenue.

LinkedIn: https://www.linkedin.com/company/leadmethod/
Twitter: https://twitter.com/LeadMethod

 

LogicBay (http://LogicBay.com)

CEO: John Panaccione
Founded: 1980
Headquarters: Wilmington, NC

Description:
LogicBay is the world’s leading cloud-based partner relationship management solution for small, emerging companies to global enterprises. Our easily implemented partner portal solution integrates existing partner support platforms into one managed environment to help you manage indirect sales channels to increase revenue, reduce costs, and improve profitability. We are more than just a PRM solution; we are a complete channel management strategy.

LinkedIn: https://www.linkedin.com/company/33838/
Twitter: https://twitter.com/LogicBay

 

Loyaltyworks (Incentive Solutions) (http://www.loyaltyworks.com/incentive-rewards-programs/distribution-channel-sales/)

CEO: Robert Miklas
Founded: 1976
Headquarters: Atlanta, GA

Description:
Loyaltyworks designs, develops, and manages incentive, reward, and loyalty programs that produce measurable business results.

LinkedIn: https://www.linkedin.com/company/28672/
Facebook: https://www.facebook.com/Loyaltyworks-219262651545000/
Twitter: https://twitter.com/loyaltyworks

 

Magentrix (http://Magentrix.com)

CEO: Sam Arjmandi/Vihad Fotovat
Founded: 2012
Headquarters: Richmond Hill, Ontario, Canada

Description:
Since 2012, Magentrix has been helping organizations of all sizes to leverage the power of collaboration by creating community solutions that improve communication, engagement, and productivity. Today, we are trusted all over the world by customers who rely on us for their secure, mobile-ready sites and web apps that run their business.

LinkedIn: https://www.linkedin.com/company/2505633/
Twitter: https://twitter.com/magentrix

 

Mahindra Comviva (http://www.mahindracomviva.com)

CEO: Manoranjan Mohapatra
Founded: 1999
Headquarters: Gurgaon, Haryana, India

Description:
Mahindra Comviva is the global leader of mobility solutions catering to the businesses of tomorrow. The company is a subsidiary of Tech Mahindra and a part of the $19 billion Mahindra Group. Its extensive portfolio of solutions spans mobile finance, content, infotainment, customer value management, messaging, mobile data, and managed VAS services. It enables service providers to enhance customer experience, rationalize costs, and accelerate revenue growth. Mahindra Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people to deliver a better future. In January 2016, the company acquired a controlling stake in Advanced Technology Solutions, a leading provider of mobility solutions to the telecom industry in Latin America, to strengthen its in-region presence.

LinkedIn: https://www.linkedin.com/company/mahindra-comviva/
Facebook: https://www.facebook.com/MahindraComvivaOfficial
Twitter: https://twitter.com/MahindraComviva

 

MarcomCentral (https://marcom.com)

CEO: Coleman Kane
Founded: 2000
Headquarters: Solona Beach, CA

Description:
MarcomCentral, formerly PTI Marketing Technologies, is a leading provider of cloud-based marketing asset management, web-to-print, and variable data publishing. MarcomCentral manages and customizes marketing material across entire organizations, enabling brand control and asset distribution with anytime-anywhere access. Fortune 100 companies count on MarcomCentral’s powerful platform to scale their marketing asset development and build their brands worldwide.

LinkedIn: https://www.linkedin.com/company/1185599/
Facebook: https://www.facebook.com/marcomcentral
Twitter: https://twitter.com/MarcomCentral

 

Maritz (http://www.maritz.com/incentives-and-rewards-solutions)

CEO: Michael Sinoway
Founded: 1894
Headquarters: St. Louis, MO

Description:
Maritz is a leader in designing and delivering solutions that help people and businesses be and perform their best. It’s a science and an art, which is why our tagline reads, “The Science and Art of People and Potential.”

LinkedIn: https://www.linkedin.com/company/3906/
Facebook: https://www.facebook.com/corporatemaritz
Twitter: https://twitter.com/Maritz_MHI

 

Mediafly (https://www.mediafly.com/)

CEO: Carson Conant
Founded: 2006
Headquarters: Chicago, IL

Description:
Mediafly was founded on the principle that people hate being sold to because it rarely addresses their needs. By using our technology, the world’s top companies are able to shape their sales presentations in real time rather than boring their customers with generic pitch decks built the night before. Sales teams using Mediafly are more effective in each meeting because they engage their customers with insights that are directly relevant to them.

LinkedIn: https://www.linkedin.com/company/1468444/
Facebook: https://www.facebook.com/Mediafly/
Twitter: https://twitter.com/mediafly

 

Mindmatrix (http://www.mindmatrix.net/)

CEO: Harbinder Khera
Founded: 1998
Headquarters: Pittsburgh, PA

Description:
Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales.

LinkedIn: https://www.linkedin.com/company/132355/
Facebook: https://www.facebook.com/mindmatrix.inc
Twitter: https://twitter.com/mindmatrix

 

MobileForce Software — ChannelVelocity (http://www.mobileforcesoftware.com/solutions/channelvelocity%E2%84%A2)

CEO: Jagadish Banhole
Founded: 2011
Headquarters: Sunnyvale, CA

Description:
MobileForce eliminates sales-process friction, leading to tremendous gains in productivity and providing a significant competitive advantage.

LinkedIn: https://www.linkedin.com/company/102320/
Twitter: https://twitter.com/MobileForceSW

 

Model N (Revitas) (http://ModelN.com)

CEO: Zack Rinat
Founded: 1999
Headquarters: Redwood City, CA

Description:
Model N is the leader in revenue management solutions. Driving mission-critical business processes such as configure, price, quote (CPQ), contract and rebate management, business intelligence, and regulatory compliance, Model N solutions transform the revenue life cycle from a series of disjointed operations into a strategic end-to-end process. With deep industry expertise, Model N supports the complex business needs of the world’s leading brands in life sciences, technology, and manufacturing across more than 100 countries, including Johnson & Johnson, AstraZeneca, Boston Scientific, Novartis, Microchip Technology, and ON Semiconductor.

LinkedIn: https://www.linkedin.com/company/7870/
Facebook: https://www.facebook.com/ModelNInc/
Twitter: https://twitter.com/ModelN

 

MTC Performance (http://www.mtcperformance.com/)

CEO: George Kriza
Founded: 1994
Headquarters: Schaumburg, IL

Description:
MTC Performance has been a leading innovator of sales incentive management solutions since 1994. Top Fortune 500 companies, as well as growing midsized organizations, use our patented incentive automation software to more efficiently deliver exciting, effective programs.

LinkedIn: https://www.linkedin.com/company/26430/

 

myprm (http://www.myprm.com)

CEO: Richard Bessis
Founded: 2015
Headquarters: Levallois-Perret, France

Description:
myprm is the platform that will help you supercharge your partners’ management strategy. myprm was created as an alternative to traditional PRM platforms: more flexible, business-oriented, and fun modules and features to help organizations leverage the power of channel — that’s what drives us every morning.

LinkedIn: https://www.linkedin.com/company/myprm/
Facebook: https://www.facebook.com/myprm.official/
Twitter: https://twitter.com/myprmofficial

 

NetExam (Media Defined) (http://www.netexam.com/)

CEO: Brett Strauss
Founded: 1999
Headquarters: Dallas, TX

Description:
We are dedicated to the ongoing education needs of the channel, and our products are designed to support all forms of learning. Whether it’s eLearning, virtual learning, classroom scheduling and management, product demos, lead generation, or collaborative learning environments, Media Defined’s solutions make it all possible.

LinkedIn: https://www.linkedin.com/company/1874265/

 

Netsertive (http://netsertive.com)

CEO: Brendan Morrissey
Founded: 2009
Headquarters: Morrisville, NC

Description:
Netsertive has revolutionized how brands and local businesses work together to win local customers. The company’s two complementary solutions, MarketWise for brands and StreetWise for local businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns.

LinkedIn: https://www.linkedin.com/company/913411/
Facebook: https://www.facebook.com/netsertive
Twitter: https://twitter.com/netsertive

 

NitroMojo (http://NitroMojo.com)

CEO: Debbie Pierce
Founded: 2010
Headquarters: Indianapolis, IN

Description:
NitroMojo is a cloud SaaS sales and marketing automation technology that domesticates the untamed B2B business and marketing processes that are unique to manufacturers that sell through sales channels such as distributors, dealers, wholesalers, and retailers.

LinkedIn: https://www.linkedin.com/company/3040710/
Facebook: https://www.facebook.com/NitroMojoSalesandMarketingSaaS
Twitter: https://twitter.com/NitroMojo

 

OneAffiniti (http://www.OneAffiniti.com)

CEO: Joel Montgomery
Founded: 2008
Headquarters: Sydney, Australia

Description:
Today, our rapidly growing team is helping global brands reach their end users through their trusted partners. Using our expertise in digital marketing and access to industry insights, we help them deliver their message to nurture relationships, build brands up, and, most importantly, help drive sales. Leading IT brands such as HP, Lenovo, and Dell trust us to reach over 3 million IT buyers every month, and now we’ve expanded our digital marketing services to insurance brokers.

LinkedIn: https://www.linkedin.com/company/oneaffiniti/
Facebook: https://www.facebook.com/OneAffiniti
Twitter: https://twitter.com/OneAffiniti

 

Oracle (NetSuite) (http://Oracle.com)

CEO: Mark Hurd
Founded: 1977
Headquarters: Redwood Shores, CA

Description:
The Oracle Cloud offers complete SaaS application suites for ERP, HCM, and CX, plus best-in-class database platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS) from data centers throughout the Americas, Europe, and Asia.

LinkedIn: https://www.linkedin.com/company/1028/
Facebook: https://www.facebook.com/Oracle
Twitter: https://twitter.com/Oracle

 

Pageflex (http://PageFlex.com)

CEO: Jim Dore
Founded: 1997
Headquarters: Marlborough, MA

Description:
Pageflex is the leader in marketing and print automation solutions. We give you the ability to personalize marketing communications in print, email, video, pURLs, and on the web.

LinkedIn: https://www.linkedin.com/company/2584852/
Facebook: https://www.facebook.com/Pageflex-289154607801475/
Twitter: https://twitter.com/pageflexinc

 

Partnerize (https://partnerize.com/)

CEO: Malcolm Cowley
Founded: 2010
Headquarters: Newcastle, UK

Description:
Performance Horizon (rebranded this year as Partnerize), the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the US, UK, Japan, and Australia, Performance Horizon’s platform drives $3 billion-plus in advertiser topline revenues across 185,000 marketing partners in over 183 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft, and DN Capital.

LinkedIn: https://www.linkedin.com/company/1484320/
Facebook: https://www.facebook.com/PartnerizeNCL/
Twitter: https://twitter.com/partnerize?lang=en

 

partnermarketing.com (twogether) (http://partnermarketing.com/)

CEO: Kirsty Gilchrist
Founded: 2001
Headquarters: Marlow, UK

Description:
partnermarketing.com provides a suite of marketing concierge services, lead generation platforms, and sales enablement tools for the technology channel.

LinkedIn: https://www.linkedin.com/company/3076533/
Facebook: https://www.facebook.com/twogethercreative
Twitter: https://twitter.com/wearetwogether

 

PartnerTap (http://www.PartnerTap.com)

CEO: Cassandra Gholston
Founded: 2016
Headquarters: Seattle, WA

Description:
PartnerTap transforms sales partnerships through automation. No longer will salespeople need to send territory spreadsheets to their partners and try to figure out their common accounts. We’re building a community of salespeople and giving them a better way to share intel and leads. If you’re in sales, join us. PartnerTap was designed by salespeople for salespeople. We understand what technology was missing in sales partnerships, and we have you covered. Our goal is to make you partner smarter. Ready to close more deals? Download today! (available for iOS and Android)

LinkedIn: https://www.linkedin.com/company/partnertap/
Facebook: https://www.facebook.com/PartnerTap
Twitter: https://twitter.com/PartnerTap

 

Perks Worldwide (http://perksww.com/channel/)

CEO: Jeff Ford
Founded: 1998
Headquarters: Little Rock, AR

Description:
Perks Worldwide provides global programs that motivate, recognize, and reward the people who matter most to your business. Through the thoughtful use of promotions, education, and incentives, Perks’ Enterprise Engagement Engine helps achieve business success. Products, services, and rewards modules are designed to provide the flexibility needed to customize programs based on your business requirements.

LinkedIn: https://www.linkedin.com/company/28685/
Facebook: https://www.facebook.com/perksincentives
Twitter: https://twitter.com/perksCorp

 

Pica9 (CampaignDrive) (http://Pica9.com)

CEO: Bruce Reading
Founded: 2001
Headquarters: New York, NY

Description:
Pica9 is a software and technology company serving the local marketing needs of major brands.

LinkedIn: https://www.linkedin.com/company/619008/
Facebook: https://www.facebook.com/CampaignDrive/
Twitter: https://twitter.com/Pica9

 

Promoboxx (https://promoboxx.com/)

CEO: Ben Carcio
Founded: 2010
Headquarters: Boston, MA

Description:
Promoboxx is the only brand-to-retailer commerce platform that connects and aligns manufacturing brands with independent, specialty retailers to increase local awareness and sales.

LinkedIn: https://www.linkedin.com/company/promoboxx/
Facebook: https://www.facebook.com/promoboxx
Twitter: https://twitter.com/promoboxx

 

PROS (http://PROS.com)

CEO: Andres Reiner
Founded: 1985
Headquarters: Houston, TX

Description:
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure, and sell their products and services in an omnichannel environment with speed, precision, and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

LinkedIn: https://www.linkedin.com/company/10620/
Facebook: https://www.facebook.com/PROSInc
Twitter: https://twitter.com/PROS_Inc

 

Q2E (http://www.Q2E.com)

CEO: Mahesh Rao
Founded: 2016
Headquarters: Cupertino, CA

Description:
According to the World Trade Organization, more than 75% of products developed are sold through indirect sales and marketing channels. And business leaders everywhere are asking themselves: Am I making the right decisions about and with my partner ecosystem? Almost 70% of most Fortune 100 revenue comes from channel partners, yet companies rely on emails and meetings to collaborate, share data, and make decisions. Leaders do not have access to actionable insights across people, process, and tools, hence the decisions they make are suboptimal. This problem is exacerbated in multi-enterprise partnerships. Q2E is able to provide actionable intelligence for leaders and teams so everybody can proactively work toward shared outcomes faster and with fewer resources. We do not replace any of the current systems. We sit on top of them to make them better. Current generation connectors just connect tools and do not connect people or process. We connect all three, not only across the entire organization but also across your partner ecosystem.

LinkedIn: https://www.linkedin.com/company/q2e/
Facebook: https://www.facebook.com/Quest-2-Excel-Inc-1569075443341058/
Twitter: https://twitter.com/q2eforwork

 

RVLVR (http://www.RVLVR.com)

CEO: Mike Trevino
Founded: 2017
Headquarters: San Diego, CA

Description:
A digital platform to revolutionize through-channel digital marketing.

LinkedIn: https://www.linkedin.com/company/gorvlvr/
Facebook: https://www.facebook.com/goRVLVR
Twitter: https://twitter.com/goRVLVR

 

SaaSMax PartnerOptimizer (http://www.partneroptimizer.com/)

CEO: Dina Moskowitz
Founded: 2011
Headquarters: San Diego, CA

Description:
We provide channel teams with the right data to create strategic profiles of channel partners and prospects.

LinkedIn: https://www.linkedin.com/company/2392931/
Facebook: https://www.facebook.com/saasmax
Twitter: https://twitter.com/SaaSMAX

 

Salesforce (https://www.salesforce.com/products/sales-cloud/features/channel-partner-management/)

CEO: Marc Benioff
Founded: 1999
Headquarters: San Francisco, CA

Description:
Salesforce is the customer success platform. Our social and mobile cloud technologies — including our flagship sales and CRM applications — help companies connect with customers, partners, and employees in entirely new ways.

LinkedIn: https://www.linkedin.com/company/3185/
Facebook: https://www.facebook.com/salesforce
Twitter: https://twitter.com/Salesforce

 

SAP (CallidusCloud) (http://www.calliduscloud.com/roles/channel-manager/)

CEO: Bill McDermott
Founded: 1996
Headquarters: Dublin, CA

Description:
CallidusCloud is the global leader in cloud-based sales, marketing, learning, and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead-to-money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure-price-quote, and streamline sales compensation — driving bigger deals, faster. Over 5,000 organizations, across all industries, rely on CallidusCloud to optimize the lead-to-money process to close more deals for more money in record time.

LinkedIn: https://www.linkedin.com/company/6300/
Facebook: https://www.facebook.com/CallidusSoftware
Twitter: https://twitter.com/SAPSalesCloud

 

Seismic (SAVO) (http://www.seismic.com)

CEO: Doug Winter
Founded: 2010
Headquarters: San Diego, CA

Description:
Seismic is the leading global sales and marketing enablement solution, improving close rates and delivering larger deals for sales while increasing marketing’s impact on the bottom line. Large enterprises use Seismic to increase sales productivity through the automatic distribution of relevant information and personalized content to reps for any buyer interaction. Powerful content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s machine-learning and analytics capabilities continuously improves the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue. Headquartered in San Diego and with more than 450 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.

LinkedIn: https://www.linkedin.com/company/seismic-software/
Facebook: https://www.facebook.com/Seismicsoftware
Twitter: https://twitter.com/Seismicsoftware

 

Sitecore (http://www.Sitecore.com)

CEO: Mark Frost
Founded: 1999
Headquarters: San Francisco, CA

Description:
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud empowers marketers to deliver personalized content in real time and at scale across every channel — before, during, and after a sale. More than 5,200 brands — including American Express, Carnival Cruise Line, Dow Chemical, and L’Oréal — have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

LinkedIn: https://www.linkedin.com/company/sitecore/
Facebook: https://www.facebook.com/Sitecore
Twitter: https://twitter.com/Sitecore

 

Skilljar (http://SkillJar.com)

CEO: Sandi Lin
Founded: 2013
Headquarters: Seattle, WA

Description:
Skilljar’s award-winning customer training platform enables you to successfully onboard, engage, and retain your customers and partners. Our cloud learning management system (LMS) makes it easy to create courses, distribute to web and mobile devices, and track results.

LinkedIn: https://www.linkedin.com/company/3108978/
Facebook: https://www.facebook.com/skilljar
Twitter: https://twitter.com/skilljar

 

SproutLoud (http://Sproutloud.com)

CEO: Jared Shusterman
Founded: 2006
Headquarters: Sunrise, FL

Description:
SproutLoud was founded in 2006 with one mission: Make channel marketing simple for both brands and their partners. Our partner success platform includes software, services, and support to simplify, amplify, accelerate, and evolve all aspects of local marketing.

LinkedIn: https://www.linkedin.com/company/440456/
Facebook: https://www.facebook.com/SproutLoud/
Twitter: https://twitter.com/sproutloud

 

StructuredWeb (http://StructuredWeb.com)

CEO: Daniel Nissan
Founded: 1998
Headquarters: New York, NY

Description:
StructuredWeb is the leading provider of channel marketing technologies and services for companies that drive demand through channel partner and reseller networks. We make it easy for global companies to scale their entire end-to-end channel marketing process so that they can empower their channel partners and increase partner marketing performance.

LinkedIn: https://www.linkedin.com/company/45389/
Facebook: https://www.facebook.com/StructuredWeb/?ref=t0s
Twitter: https://twitter.com/StructuredWeb

 

Successful Channels (http://SuccessfulChannels.com)

CEO: Gary Morris
Founded: 2015
Headquarters: Centerville, MA

Description:
Successful Channels is a services firm dedicated to helping executives generate accelerated revenue through their indirect channels. Successful Channels was founded because accelerating revenue growth in the channel is hard. We know how difficult it is to differentiate yourself from your competitors, build a competitive strategy, motivate resellers and agents, and execute in the market.

LinkedIn: https://www.linkedin.com/company/5127905/
Facebook: https://www.facebook.com/successful.channels?ref=tn_tnmn
Twitter: https://twitter.com/SuccessChannels

 

TechTarget (http://www.TechTarget.com)

CEO: Mike Cotoia
Founded: 1999
Headquarters: Newton, MA

Description:
TechTarget is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.

LinkedIn: https://www.linkedin.com/company/techtarget/
Facebook: https://www.facebook.com/TechTargetinc
Twitter: https://twitter.com/TechTarget

 

TIE Kinetix (https://tiekinetix.com/en)

CEO: Jan Sundelin
Founded: 1987
Headquarters: Breukelen, Netherlands

Description:
TIE Kinetix transforms the digital supply chain by providing total integrated eCommerce solutions. These integrated eCommerce solutions maximize revenue opportunities by minimizing the energy needed to market, sell, deliver, and optimize online. Customers and partners utilizing TIE Kinetix consistently benefit from innovative, field-tested technology and are able to remain focused on their core business. TIE Kinetix develops cloud- and license-based solutions and is backed with over 25 years of proven technology and awards.

LinkedIn: https://www.linkedin.com/company/29197/
Facebook: https://www.facebook.com/TIEKinetix
Twitter: https://twitter.com/TIEKinetix

 

Vartopia (http://Vartopia.com)

CEO: Michael Reilly
Founded: 2009
Headquarters: Worland, WY

Description:
Vartopia provides solutions to the information technology channel designed to help maximize the value of channel incentive programs for all stakeholders. We have a series of interconnected software products that make up the Vartopia universe.

LinkedIn: https://www.linkedin.com/company/781383/
Twitter: https://twitter.com/Vartopia

 

Vendavo (http://www.Vendavo.com)

CEO: Bruno Slosse
Founded: 1998
Headquarters: Denver, CO

Description:
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin, and accelerating revenue. With the Vendavo commercial excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness, and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech, and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.

LinkedIn: https://www.linkedin.com/company/vendavo/
Facebook: https://www.facebook.com/Vendavo
Twitter: https://twitter.com/Vendavo

 

Vistex (https://www.vistex.com/product-suites/channel-conduit-suite/)

CEO: Sanjay Shah
Founded: 1999
Headquarters: Hoffman Estates, IL

Description:
Vistex provides enterprise solutions that manage pricing, incentive, rebate, royalty, and channel programs to enhance business performance while reducing labor and infrastructure costs. The industry-optimized Go-to-Market Suite provides end-to-end solutions for design, management, and administration of the complete spectrum of programs.

LinkedIn: https://www.linkedin.com/company/156015/
Facebook: https://www.facebook.com/VistexInc
Twitter: https://twitter.com/vistex

 

Webinfinity (http://www.webinfinity.com/)

CEO: Marc Blumenthal
Founded: 2012
Headquarters: Huntington, NY

Description:
Webinfinity is a unique next-generation partner relationship management (PRM) SaaS platform that empowers you to weave existing systems and content together to drive greater revenue, increase productivity, maximize deal flow, and enhance partner/channel satisfaction.

LinkedIn: https://www.linkedin.com/company/78536/
Twitter: https://twitter.com/Webinfinitycom

 

WHUT (Klyck.io) (https://www.whut.com/)

CEO: Chris Skura
Founded: 2016
Headquarters: Toronto, Ontario, Canada

Description:
Klyck.io is a powerful sales enablement app built for solution sellers. Klyck was founded on the belief that solution sellers need the right tools to create memorable sales conversations. Our mission is to help sales and marketing teams around the world improve the way they publish, present, and analyze content. We empower you to engage customers, leverage your best content, and make every sales conversation count.

LinkedIn: https://www.linkedin.com/company/klyckio/
Facebook: https://www.facebook.com/TeamKlyck/
Twitter: https://twitter.com/klyckio

 

WorkSpan (http://www.WorkSpan.com)

CEO: Mayank Singh Bawa
Founded: 2015
Headquarters: Foster City, CA

Description:
WorkSpan is the only alliance relationship management network where partners automate and report on joint sales, marketing, and solution initiatives. Translation? We help companies partner up to offer awesome joint products and services — with the ability to engage, manage, and measure at scale. It’s as easy as connecting with your partners who are already on the network or inviting them to join the 150-plus companies that are running over $130 million in managed funds and $3.1 billion of influenced pipeline a year. WorkSpan is a privately held company backed by Mayfield and is currently in use by global enterprises including SAP, HPE, Infosys, and Lenovo.

LinkedIn: https://www.linkedin.com/company/workspan/
Facebook: https://www.facebook.com/workspan/
Twitter: https://twitter.com/workspan/

 

WorkStride (http://www.WorkStride.com)

CEO: Jim Hemmer
Founded: 1999
Headquarters: New York, NY

Description:
WorkStride builds highly configurable channel incentive, employee recognition, and rewards programs that address and adapt to dynamic business needs, helping clients increase engagement, optimize performance, and enhance impact on the bottom line. Founded in 1999, WorkStride has built recognition and performance incentive programs for clients of various sizes, including a number of Fortune 500 organizations, from a wide range of industries around the globe.

LinkedIn: https://www.linkedin.com/company/workstride/
Facebook: https://www.facebook.com/Workstride
Twitter: https://twitter.com/Workstride

 

Zift Solutions (RelayWare; Elastic Grid) (http://ziftsolutions.com)

CEO: Gordon Rapkin
Founded: 2006
Headquarters: Jersey City, NJ

Description:
Zift Solutions increases channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight, and global channel support.

LinkedIn: https://www.linkedin.com/company/292425/
Facebook: https://www.facebook.com/ziftsolutions
Twitter: https://twitter.com/zift

 

ZINFI (http://Zinfi.com)

CEO: Sugata Sanyal
Founded: 2007
Headquarters: Pleasanton, CA

Description:
ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating channel management processes globally.

LinkedIn: https://www.linkedin.com/company/156454/
Facebook: https://www.facebook.com/zinfitech/
Twitter: https://twitter.com/zinfitech

 

Zunos (http://Zunos.com)

CEO: Stefan Teulon
Founded: 2012
Headquarters: San Francisco, CA

Description:
Zunos is a digital learning platform for the modern business. We use science and technology to help you build a smarter workforce, because the success of your organization depends on the success of your greatest asset: your people.

LinkedIn: https://www.linkedin.com/company/6630162/
Facebook: https://www.facebook.com/zunosapp/
Twitter: https://twitter.com/GetZunos

 

Let me know if there are additions, subtractions, updates, or errors in the above at jmcbain@forrester.com. You can also find me on LinkedIn or Twitter.