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Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

Discover How Forrester Can Help

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges in between you and the success of your organization, including:

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change to digital.

How Forrester Helps You Drive Business Results

Forrester empowers product management leaders to develop and execute a product vision and strategy that creates new value for customers and sparks consistent product-led business growth.

Bold Solutions Fit For You

Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.

Create Customer-Focused Product Strategies

Forrester Decisions for Portfolio Marketing & Product helps leaders shorten the distance between bold vision and superior impact.

Learn More
Blog

What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?

Barbara Winters December 5, 2024
Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.
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Blog

Five Steps To Drive Customer Growth With PLG

Beth Caplow December 5, 2024
Product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow and lower cost of sales. Get five steps to adopting PLG strategies that complement your sales efforts.
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Blog

Learn How To Master Buying Mayhem At B2B Summit North America

Srividya Sridharan November 14, 2024
B2B buying continues to evolve at warp speed — but marketers, sellers, and product professionals can take control. Learn what’s on tap for Forrester’s most experiential B2B Summit yet.
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Blog

Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer October 30, 2024
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
Read More
Read More Insights For Product Management Leaders

Upcoming Events For Product Management Leaders

B2B Summit North America

Phoenix & Digital

B2B Summit EMEA

London & Digital

B2B Summit APAC

Singapore & Digital

Meet A Few Of Our Product Management Analysts

Lisa Singer

VP, Principal Analyst

Amy Hayes

VP, Research Director

Alexa McCloughan

Principal Consultant

Beth Caplow

VP, Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060