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Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

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Challenges You Face

Today’s product management leaders must stay at the forefront of innovation. But brilliant ideas alone aren’t enough to ensure success. Forrester helps you balance myriad inputs and tackle pressing, day-to-day challenges, including:

 

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change to digital.

How Forrester Helps You Drive Business Results

Forrester empowers product management leaders to develop and execute a product vision and strategy that creates new value for customers and sparks consistent product-led business growth.

Bold Solutions Fit For You

Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.

Create Customer-Focused Product Strategies

Forrester Decisions for Portfolio Marketing & Product empowers executives, leaders, and teams to drive strategic initiatives with confidence and deliver better outcomes faster.

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Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product? Share your story for a chance to join us on stage at B2B Summit North America.
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AI adoption, changing buying dynamics, and persistent volatility are rewriting go-to-market playbooks. Learn what B2B leaders and teams must do to navigate the year ahead.
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Upcoming Events For Product Management Leaders

B2B Summit North America

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B2B Summit EMEA

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B2B Summit APAC

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Meet A Few Of Our Product Management Analysts

Lisa Singer

VP, Principal Analyst

Beth Caplow

Photo of VP, Principal Analyst Amy Bills

Amy Bills

VP, Principal Analyst

Amy Hayes

VP, Research Director

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Asia Pacific: +65 6426 7060