Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s heads of sales, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges in between you and the success of your organization, including:

  • Driving repeatable and scalable growth.
  • Developing a consistent plan to make your number.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Gaining clarity around the vision from the CEO and board of directors.

How Forrester Helps You Drive Business Results

Forrester empowers B2B sales executives to transform their selling strategy so they can meet modern buyers’ expectations with practices that fuel repeatable, profitable, and predictable revenue growth for the business.

Bold Solutions Built For You

Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.

Sales Executive
  • Forrester Decisions for B2B Sales Executives

    This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.

  • Consulting

    Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work with Forrester to fully customized long-term transformation initiative. Learn more.

  • Events

    Preview new best-practice research, discover sales innovations, and network with peers at B2B Summit, the premier annual gathering for B2B sales, marketing, and product leaders. See B2B Summit dates for your region.

Blog

Build Or Buy A Sales Methodology? What You Need To Know Before You Decide

Eric Zines October 5, 2021
When confronted with the price tag for implementing a commercial sales methodology, many B2B sales and sales enablement leaders consider the option of building one in-house. The reasoning being: We are completely unique, and no off-the-shelf methodology would work here; plus we know our customers, we know our sales process, and we have sales learning […]
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North America

How Sales Leaders Will Gain An Edge In 2022

Dive into the trends that will shape B2B sales in 2022. Get actionable advice to capitalize on them in our Planning Assumptions webinar for B2B sales leaders.

Blog

Sales Enablement Leaders Must Emphasize Role-Specific Enablement In 2022

Jennifer Bullock October 5, 2021
Buyers expect sellers to partner with them and not only demonstrate a deep understanding of their market, industry, and role — but also to anticipate their next steps. Sales enablement leaders need to ensure that reps have the content, credibility, competency, and confidence to deliver.
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Blog

What Is A “Hybrid” Sales Kickoff?

Eric Zines September 21, 2021
Yay, autumn! The time when those of us who didn’t put last winter’s work into building this summer’s beach body can finally relax … some more. We’re trying to figure out what to do with enough garden tomatoes to start a small Italian restaurant and what to do with the balance of our vacation days […]
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Meet A Few Of Our B2B Sales Analysts

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