B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Envision The Future And Prepare

Predictions 2025: B2B Marketing And Sales Leaders

Report

Develop An Adaptive Marketing And Investment Plan

Budget Planning Guide 2025: B2B Marketing Executives

Toolkit

Prove Marketing's Business Impact

Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit

Guide

Drive Customer-Centered Alignment

Anchor Revenue Growth In Customer Value

Guide

Connect Marketing Planning And Strategy

Seven Steps To An Effective Annual Marketing Plan

Guide

Gain A Competitive Edge

Generative AI: A Pragmatic Guide For B2B CMOs

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.

Demand & ABM

Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.

Portfolio Marketing & Product

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.

What Our Clients Are Saying

Veolia

Transform Customer Experience To Fuel Growth

Learn how Veolia Water Technologies used Forrester’s strategic insights and frameworks to fuel growth and establish itself as a trusted advisor to its clients.

Illumio

Illumio Defines Its Place In The Market With Forrester’s Help

Learn how Forrester analysts help Illumio’s team better understand the microsegmentation solutions market and Illumio’s place in it.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

Standing Out In A Zero-Click World Starts With Stronger Collaboration

Lisa Gately 2 days ago
Buyers may never click through to your content, even if it’s relevant, well structured, and aligned to buyer needs. This doesn’t mean your content is any less important — it’s just that the rules have changed.
Podcast

New AI Lessons In Coding, Marketing, And Product Design

What It Means 2 days ago
In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.
Blog

Are You Ready To Grow Your B2B Business With Product-Led Sales?

Lisa Singer 2 days ago
Product-led sales (PLS) combines product-led growth and sales-led strategies to help B2B buyers discover, evaluate, and commit to offerings through self-service. Success requires strong alignment across product, marketing, and sales; robust data analytics; and a cultural shift toward product-assisted selling.
Blog

Events Are Under Pressure — Six Findings From Forrester’s Q1 2025 State Of B2B Events Survey

Conrad Mills May 23, 2025
Over the past year, B2B event teams have faced mounting challenges. A volatile economic and political climate has intensified existing pressures around inflation, budgets, and staffing. At the same time, competition for attendees and sponsors has grown fiercer, with leaders struggling to attract both the quantity and quality of participants needed to meet their goals. […]

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.