Forrester Market Insights

Technology continues to transform the work we do and the way we do it. New collaboration expectations and new trust paradigms challenge the status quo and force customers to rethink what they buy—and who they buy it from. Having fact-based research on what your customers want from a neutral third party gives you the unfair advantage.

Forrester Market Insights is a powerful new service that arms leaders with unique forward-looking insights and objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate and make an impact in a rapidly-changing market.

Gain Objective Advice For Growth

Move Faster Than The Pace Of Change

Stay ahead of changing customer and market dynamics with insights, advice, and strategic direction.

Grow Through Buyer Knowledge

Drive more business by better understanding target buyers and their top challenges.

Differentiate Offerings

Identify key opportunities to impact the market by learning more about competitors and how to best differentiate.

Why Work With Forrester?

Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience (CX), product, and sales functions use customer obsession to accelerate growth. Our clients are your clients, so we have the unique ability to show you how your buyer sees you.

Our insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients.

Among the Fortune 500, we work with:
  • 9 of the top 10 banking companies
  • 9 of the top 10 insurance companies
  • 3 of the top 5 retail companies
  • 9 of the top 10 software and IT companies
  • The top 4 wealth management companies
  • The top 4 healthcare companies
  • The top 5 life sciences companies
  • The top 2 mail, package, and freight delivery companies
  • The top 2 advertising and marketing agencies
  • 4 of the top 5 telecommunications companies

What’s Included In Forrester Market Insights

The Forrester Market Insights service provides a holistic perspective on buyers and the competitive landscape. It provides objective advice to see your company as your buyers see you and includes:

Bold
Vision

Stay ahead of changing customer and market dynamics and plan for the future with leading research. You’ll get customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more.

Deep Buyer And Competitive Insights

Uncover opportunities to strengthen your roadmap based on what your buyers want and where your competitors are weak. You’ll have access to all Forrester Wave™ evaluations, Forrester’s unique perspective for technology, CX, marketing, sales, and product functions, 95+ buyer priorities, and Forrester inquiry topic snapshots.

Tools For
Growth

Put winning strategies in place and build lasting skills with objective advice and proven approaches. Use inquiry sessions, analyst relations research and frameworks, analyst-led webinars, events, and more.


Membership in the Analyst Relations Council includes access to Forrester Market Insights.

Learn More

Forrester Decisions + Forrester Market Insights

Adding Forrester Market Insights to the Forrester Decisions service for your function creates a powerful combination. The strategic frameworks and hands-on guidance of Forrester Decisions helps you shape strategy, apply best practice research, and execute on priorities to achieve results. There are Forrester Decisions services available for leaders across the organization, including technology, CX, marketing, sales, and product.

With this powerful combination, you are well positioned to drive growth in your competitive market and get there faster.

Support For Leaders And Team Members

Leader

Understand where the market is headed, why, and how to get ahead. Hear the latest research findings and ask questions about trends in context.

Team

Support an outside-in perspective and use a common set of facts and forecasts to set tactical plans.

Emerging Growth Leader

Get full-service access to streamlined models and analysts dedicated to the unique needs of start-up organizations.

Maximize Your Relationship

Accelerate the value of your relationship with Forrester by supplementing your Forrester Market Insights subscription with additional opportunities.

  • Analyst Relations Workshops: Join an interactive workshop session to solidify your expertise and learn new approaches to managing major analyst evaluations.
  • Research Reprints: License a Forrester published report or assessment for demand generation or awareness campaigns.
  • Content Marketing: Activate Forrester content, custom thought leadership, and Total Economic Impact™ (TEI) studies to stand out in a busy market.
  • Consulting: Gather your team to jump-start a project, execute on a transformational strategy, or anything in between with a Forrester analyst.

Speak To A Forrester Expert

Thanks, we will be in touch soon. In the meantime please read our latest insights or give us a call:
+44 (0) 2073 237741 (Europe)
+1 615-395-3401 (United States)
+65 6426 7006 (Asia)