B2B Marketing Leaders

Connect Marketing To Revenue And Growth

Today’s B2B marketing leaders operate in a vastly different environment compared with just a few years ago. Heightened buyer expectations require new approaches and a truly buyer-first orientation. Meanwhile, the pressure to prove marketing’s value and revenue impact has intensified. Success in this climate requires bold, unwavering vision — and the agility to course-correct as conditions change.

Achieve Your Priorities

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you’re facing many new dynamics and challenges while also being tasked with initiatives such as:

  • Transforming your marketing strategy
  • Aligning planning and investments to the business
  • Elevating the brand across the lifecycle
  • Designing campaigns that drive outcomes
  • Enhancing the B2B content engine
  • Communicating marketing’s value
  • Running a high-performing marketing organization

How Forrester Helps B2B Marketing Leaders

Through straightforward research and hands-on partnership with seasoned analysts, Forrester helps B2B marketing leaders advance and motivate their teams to create customer-led, cutting-edge marketing strategies that lead to measurable impact on growth and retention.

Drive marketing, sales, and product alignment.

Shift your organization’s focus toward a unified, audience-centric go-to-market strategy that delivers standout results.

Unite your team with a common language.

Adopt consistent frameworks, processes, and terminology across your team to communicate and advance your strategy.

Affirm marketing’s strategic value.

Garner trust and respect for the marketing function by demonstrating clear value and impact on the business.

Leading-Edge Insights, Guidance, And Tools

Gain access to research, resources, and expertise that help you anticipate what’s ahead, and make clearer, better-informed decisions.

SiriusDecisions
Marketing Executive Services Research

Explore frameworks, tools, and insights aligned with marketing executive priorities. Tackle challenges, and uncover opportunities with guidance and advice from former marketing practitioners.

  • B2B Marketing Certification

    Align your team and validate their marketing expertise through our online microlearning program that blends SiriusDecisions research, analyst insights, and hands-on activities.

  • Forrester SiriusDecisions Summit

    Preview new best-practices research, discover the latest in marketing innovation, and network with peers at the premier annual gathering for B2B sales, marketing, and product leaders.

  • Business Technographics

    Access survey-based data on B2B buyer behavior via a curated digital experience. Our analytics experts help you translate this data into meaningful insights on your buyer needs and behaviors​.

Blog

Is It 2021 Yet? Five Things B2B CMOs Must Do To Prepare For The Year Ahead

Jennifer Ross 4 days ago
B2B marketing leaders should continue to expect the unexpected and embrace change as a constant. These five actions can help you build a path forward through the unknown.
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Winning The New B2B Buyer

The B2B buyer-vendor power dynamic has shifted. Learn what's driving deep change in buyer behavior and how to deliver experiences that build engagement and trust.

Blog

Introducing Planning Assumptions 2021: Seizing Opportunity Amid Disruption

Monica Behncke 5 days ago
Amid unprecedented uncertainty lies vast opportunity for B2B leaders. Monica Behncke, Vice President, SiriusDecisions Research, explains in her introduction to Forrester’s SiriusDecisions 2021 Planning Assumptions.
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Blog

Listen Up: Podcasts Can Elevate Your Brand’s Marketing Strategy

Collin Colburn 6 days ago
I’ll admit it: I’m a podcast newb. I just got into them at the end of last year because of Wondery’s Business Wars, which sucked me in on my daily commute. While I’ve been late to the game, my colleague Sarah Dawson — a podcast lover and aficionado — listens regularly and knew much more […]
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Meet Our B2B Marketing Analysts

Winning The New B2B Buyer

Winning The New B2B Buyer: Deliver Experiences That Are Open, Connected, Intuitive, And ImmediateToday’s B2B buyers don’t want persuasion. With ready access to much of the information they need to make purchase decisions, they expect transparency, expediency, and partnership. Delivering on these expectations calls for new marketing approaches — maintaining the status quo is no longer viable.

Thank You