B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Position Marketing As A Strategic Partner

The Six Mindset Shifts Top Marketing Leaders Embrace

Guide

Drive Customer-Centric Alignment

Fuel Growth Through Customer-Centered Alignment

Guide

Build A High-Performance Marketing Function

A Blueprint For Elevating B2B Marketing Performance

Webinar

Unlock Consistent Revenue Growth

The Future Of Revenue Operations

Guide

Develop An Adaptive Annual Marketing Plan

Seven Steps To An Effective Annual Marketing Plan

Report

Maximize Budget Impact

Planning Guide 2024: B2B Marketing Executives

Stay Ahead Of Groundbreaking Shifts

Principal Analyst Lisa Gately explains how B2B marketing leaders can gain the most benefit from generative AI on our What It Means podcast.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Ignite customer-obsessed growth and drive measurable impact on revenue, retention, and advocacy.

Portfolio Marketing

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Demand & ABM

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Partner Ecosystem Marketing

Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly-changing market.

What Our Clients Are Saying

Philips

Prove Marketing ROI Amid Continual Change

Hear how partnering with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.

VMWare

Why VMWare Tanzu Ditched MQLs For Buying Groups

Shifting focus away from marketing-qualified leads (MQLs) can help marketing teams improve efficiency and performance. Hear about VMWare Tanzu’s journey and how Forrester supported its work.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

Prepare Frontline B2B Marketers For Their AI Future

John Arnold 2 days ago
According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization. Others also have similar fears: A report by the American Staffing Association indicates that nearly three-quarters of American adults (74%) fear that higher […]
Blog

Event Data Could Be The Best Gift To Your Organization This Holiday Season

Conrad Mills 3 days ago
Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this environment, B2B events represent an underutilized yet invaluable source of audience data. In this […]
Blog

Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Shari Srebnick November 30, 2023
Decode the meaning of digital-led and scaled customer success.
Blog

One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Sarah Lervold November 29, 2023
It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.