B2B Marketing Leaders

Develop a Customer-Obsessed Strategy for Growth

Today’s B2B marketing leaders operate in a vastly different environment compared with just a few years ago. Heightened buyer expectations require new approaches and a truly buyer-first orientation. Meanwhile, the pressure to prove marketing’s value and revenue impact has intensified. Success in this climate requires bold, unwavering vision — and the agility to course-correct as conditions change.

Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you face many new dynamics, and we help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan.


How Forrester Helps You Drive Business Results

Forrester partners with B2B Marketing Executives to envision and execute a long-term marketing strategy that focuses the business on customer value and drives measurable impact on growth, retention, and advocacy.

Bold Solutions Built For You

Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.

B2B Marketing Executives
  • Forrester Decisions for B2B Marketing Executives

    This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.

  • Consulting

    Preview new best-practices research, discover the latest in marketing innovation, and network with peers at the premier annual gathering for B2B sales, marketing, and product leaders. Learn more.

  • Events

    Preview new research, discover the latest in marketing innovation, and network with peers at the premier annual gathering for B2B sales, marketing, and product leaders. See B2B Summit event dates for your region. Learn more.

Blog

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Alisa Groocock July 22, 2021
Your product demos, content, and delivery channels won't matter if you're pursuing the wrong targets. Learn how the new Waterfall can help you zero in on the most promising opportunities.
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Accelerate Opportunities And Drive Revenue Growth

Discover Forrester's B2B Revenue Waterfall, a revolutionary approach to identifying, engaging, and winning selling opportunities.

Blog

The Countdown To B2B Summit APAC 2021: Track Presentations

Meta Karagianni July 20, 2021
If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […]
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Blog

The Countdown To B2B Summit APAC 2021: Keynote Presentations

Meta Karagianni July 20, 2021
This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.
Read More

Meet Our B2B Marketing Analysts

Set Your Strategy

Marketing Strategy CompassMany CMOs and marketing leaders struggle to formulate a clear, coherent marketing strategy that aligns to the overall business strategy. The Forrester Marketing Strategy Compass helps you create this strategy and cascade it throughout the marketing function.

Thank you!