B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Envision The Future And Prepare

Predictions 2025: B2B Marketing And Sales Leaders

Report

Develop An Adaptive Marketing And Investment Plan

Budget Planning Guide 2025: B2B Marketing Executives

Toolkit

Prove Marketing's Business Impact

Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit

Guide

Drive Customer-Centered Alignment

Anchor Revenue Growth In Customer Value

Guide

Connect Marketing Planning And Strategy

Seven Steps To An Effective Annual Marketing Plan

Guide

Gain A Competitive Edge

Generative AI: A Pragmatic Guide For B2B CMOs

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.

Demand & ABM

Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.

Portfolio Marketing & Product

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.

What Our Clients Are Saying

NAVEX

Strengthening Trust With Risk And Compliance Buyers

Discover how NAVEX leveraged Forrester’s insights to navigate evolving market challenges and maximize impact in a competitive risk and compliance landscape.

Veolia

Transform Customer Experience To Fuel Growth

Learn how Veolia Water Technologies used Forrester’s strategic insights and frameworks to fuel growth and establish itself as a trusted advisor to its clients.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

A B2B CMO’s Imperative To Drive Growth: Champion Revenue Process Transformation 

Mavis Liew 12 hours ago
According to Forrester’s Marketing Survey, 2025, only 21% of marketing leaders report that a “Transition from lead-focused efforts to buying groups and opportunity management” was among the most important priorities for their marketing strategy in the next 12 months. However, with buyers becoming more autonomous, buying groups increasingly more complex, and customer expectations higher than […]
Blog

B2B Marketers: Are You Getting Everything You Can Out Of Intent Data?

Nora Conklin 2 days ago
Most B2B organizations are making investments in intent data, but many still struggle to understand its impact in the sales pipeline. Not only do most experience challenges with leveraging intent in B2B Revenue Waterfall™, they also fail to leverage intent data fully across the opportunity lifecycle and the broader organization. By only applying intent data […]
Blog

How To Evaluate Intent Data Providers

Brett Kahnke 2 days ago
While most B2B organizations have an established process for evaluating traditional data providers, many have less practice in the evaluation of second- and third-party intent sources. The diversity of collection methodologies, complexity of keyword mapping, and rapid decay of insight value present unique challenges for comparing providers of these data types. Balancing Insight Potential, Data […]
Podcast

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

What It Means June 26, 2025
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.