B2B Marketing Leaders

Develop a Customer-Obsessed Strategy for Growth

Today’s B2B marketing leaders operate in a vastly different environment compared with just a few years ago. Heightened buyer expectations require new approaches and a truly buyer-first orientation. Meanwhile, the pressure to prove marketing’s value and revenue impact has intensified. Success in this climate requires bold, unwavering vision — and the agility to course-correct as conditions change.

Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you face many new dynamics, and we help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan.


How Forrester Helps You Drive Business Results

Forrester partners with B2B Marketing Executives to envision and execute a long-term marketing strategy that focuses the business on customer value and drives measurable impact on growth, retention, and advocacy.

Bold Solutions Built For You

Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.

B2B Marketing Executives
  • Forrester Decisions for B2B Marketing Executives

    This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.

  • Consulting

    Preview new best-practices research, discover the latest in marketing innovation, and network with peers at the premier annual gathering for B2B sales, marketing, and product leaders. Learn more.

  • Events

    Preview new research, discover the latest in marketing innovation, and network with peers at the premier annual gathering for B2B sales, marketing, and product leaders. See B2B Summit event dates for your region. Learn more.

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Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating ABM And Martech Evolution

Steven Casey 2 days ago
Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, for account-based marketing (ABM), and for the […]
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Predictions 2021: Marketing Leader Webinar

The decisions marketing leaders make will be critical in shaping the course of their business. Learn how to meet the moment.

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The 100 Best Channel Podcasts Of 2021

Jay McBain 7 days ago
With more than 2 million podcasts available how do you find the best channel podcasts? Forrester's Principal Analyst Jay McBain has you covered. Check out the list of the best 100 channel podcasts of 2021.
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Say Goodbye To The Pander-demic

Christine Brozek April 28, 2021
Here's how to create empathetic content that’s actually useful 1) Target an audience 2) Select a goal 3) Forget about your product.
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Meet Our B2B Marketing Analysts

Set Your Strategy

Marketing Strategy CompassMany CMOs and marketing leaders struggle to formulate a clear, coherent marketing strategy that aligns to the overall business strategy. The Forrester Marketing Strategy Compass helps you create this strategy and cascade it throughout the marketing function.

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