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B2B Marketing Leaders

Develop a Customer-Obsessed Strategy for Growth

Today’s B2B marketing leaders operate in a vastly different environment compared with just a few years ago. Heightened buyer expectations require new approaches and a truly buyer-first orientation. Meanwhile, the pressure to prove marketing’s value and revenue impact has intensified. Success in this climate requires bold, unwavering vision — and the agility to course-correct as conditions change.

Chart a bold path to success

Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you face many new dynamics, and we help you tackle challenges along the way, including:

Communicating value to executives and positioning marketing as a strategic partner.
Gaining alignment and cooperation across marketing, product, and sales.

Addressing brand awareness and perception issues.
Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan.

How Forrester Helps You Drive Business Results

Forrester partners with B2B Marketing Executives to envision and execute a long-term marketing strategy that focuses the business on customer value and drives measurable impact on growth, retention, and advocacy.

Bold Solutions Built For You

Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.

B2B Marketing Executives

Forrester Decisions for B2B Marketing Executives
This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.
Consulting
Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work with Forrester to fully customized long-term transformation initiatives. Learn more.
Events
Preview new research, discover the latest in marketing innovation, and network with peers at the premier annual gathering for B2B sales, marketing, and product leaders. See B2B Summit event dates for your region. Learn more.

Video

On The Eve Of Another COVID-19 Year, Planning Matters More Than Ever

Jennifer Ross 18 hours ago

Watch Now

Blog

MVP: Baseball, Product Development, And B2B Content Strategy

Phyllis Davidson 2 days ago

Make your minimum viable content your most valuable content by ensuring it addresses your audience needs and helps you score home runs.

Blog

Unknown Equals Unused: Fix Findability To Increase Content Usage

Kathleen Pierce November 30, 2021

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Meet Our B2B Marketing Analysts

Meta Karagianni

VP, Research Director

Susan Macke

Principal Analyst

Christine Brozek

VP, Principal Consultant

Paul Dolan

Principal Analyst

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

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