B2B Marketing Leaders

Develop A Customer-Obsessed Strategy For Growth

Today’s B2B marketing leaders operate in a vastly different environment compared to just a few years ago. Heightened buyer expectations require new approaches and a truly buyer-first orientation. Meanwhile, the pressure to prove marketing’s value and revenue impact has intensified. Success in this climate requires bold, unwavering vision — and the agility to course-correct as conditions change.

Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you face many new dynamics, and we’ll help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester VP, Principal Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan.


Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value to existing and future customers.

Ignite Customer-Obsessed Growth

Forrester Decisions for B2B Marketing Executives helps leaders focus the business on customer value and drive measurable impact on growth, retention, and advocacy.

Base Your Business On Buyer Needs

Forrester Decisions for Portfolio Marketing helps leaders bring distinctive solutions to the right audiences that turn new business into long-term customers.

Unlock Unseen Possibilities

Forrester Decisions for Marketing Operations helps leaders use data and technology to highlight the insights that matter for increased marketing contribution and revenue growth.

Deliver Pipeline Momentum

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Optimize Your Partner Ecosystem

Forrester Decisions for Channel Marketing helps leaders create optimal partner loyalty and amplify exponential channel revenue and growth.

Gain Objective Advice For Growth

Forrester Market Insights helps leaders seize opportunities to differentiate with deep market, buyer, and competitor knowledge to make an impact.

Blog

B2B Revenue Engine Alignment: A Cultural Transformation That Begins With Customer Obsession

Laura Cross 6 days ago
A customer-obsessed organization requires an optimized revenue engine. Revenue engine alignment maximizes the buyer’s experience and, in turn, the success of the organization.
Blog

Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook 7 days ago
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
Blog

How Marketing Operations Leaders Set Clear Boundaries Using Project Acceptance And Prioritization Strategies

Laura Cross November 17, 2022
B2B marketing depends on processes to develop and execute marketing activities efficiently and effectively. To succeed, B2B marketing functions must manage various processes, each delivering specific outputs for stakeholders.
Blog

Get Ready For The B2B Marketing Agency Gold Rush

John Arnold November 17, 2022
The in-house B2B marketing trend of the past few years — expanding in-house agencies, centers of excellence, and shared services — has peaked. Fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined with macro and micro economic factors, has sparked […]

Upcoming Events For B2B Marketing Leaders

CX EMEA
May 10-11, 2023

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B2B Summit North America
June 5-7, 2023

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B2B Summit APAC
September 19-20, 2023

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CX APAC
May 25-26, 2023

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CX North America
June 13-15, 2023

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B2B Summit EMEA
October 10-11, 2023

Learn more and register

Meet A Few Of Our B2B Marketing Analysts

Predictions 2023: Fortune Favors The Bold And Focused 

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Formulating a marketing strategy and driving transformation have never been more difficult, with fluctuating business, societal, cultural, and macroeconomic forces creating a black box of indecision on how and where to invest in marketing to move business ahead.

Advance your B2B marketing priorities boldly into the future with analyst insight. Download Forrester’s Predictions 2023 guide to discover where new opportunities exist and which B2B marketing investments have the most potential. You’ll learn:

  • CMO priorities to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent making a big impact.
  • Missteps and business risks to avoid.

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Formulating a marketing strategy and driving transformation have never been more difficult, with fluctuating business, societal, cultural, and macroeconomic forces creating a black box of indecision on how and where to invest in marketing to move business ahead.

Advance your B2B marketing priorities boldly into the future with analyst insight. Download Forrester’s Predictions 2023 guide to discover where new opportunities exist and which B2B marketing investments have the most potential. You’ll learn:

  • CMO priorities to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent making a big impact.
  • Missteps and business risks to avoid.

Thank you for downloading our Predictions 2023 guide! Choose your language experience to access your information.

Complimentary Webinar

Attend Our Predictions 2023 Live Webinar 

Attend this complimentary webinar to learn how you can use Forrester 2023 Predictions to move your B2B marketing priorities ahead.