Retail Trends
Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.
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Insights
Blog
Black Friday And Cyber Monday 2024: Offers Galore Spur Spending
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
Blog
Zero-Party Data: The Gift That Keeps On Giving
As data deprecation makes customer data harder to acquire, zero-party data provides a valuable means for brands to learn more about shoppers, deliver relevant experiences, and convert them from first-time customers into regular shoppers. Learn how to use this data to improve experiences.
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
Blog
How Embedded Finance Adds Fuel To Black Friday
This holiday shopping season, shoppers will increasingly turn to “buy now, pay later” (BNPL) in a sign of triumph for embedded finance.
Blog
Forrester’s US End-Of-Year Holiday Season Forecast
What can retailers and brands expect this holiday season? Find out in this preview of our newly released holiday season forecast.
Blog
Now Live — The Forrester Wave™: Point-Of-Service Solutions, Q4 2024
The Forrester Wave™: Point-Of-Service Solutions, Q4 2024, is now live!
Blog
This Holiday Season, Gift Consumers Compelling Creative
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
Blog
What To Expect On Singles Day 2024: Intensified Competition, Price Wars, And GenAI
Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.
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Each week, the CX Cast brings you the latest news and cutting-edge tactics making waves in customer experience.
Podcast
What Retailers Should Plan For This Holiday Season
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog
Retailers: Adopt Three Application Security Technologies Now
Three application security technologies are key for retailers to adopt before the holiday season.
Blog
Unified Commerce Is Not A Thing
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
Blog
Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
Blog
Reshape 2024: Amazon Business Is Ready For Its Close-Up
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
Blog
Predictions 2025: Retail — Tech Investments Will Support Retailer Profitability
As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.
Blog
Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
Blog
Is Keeping Your Commerce Tech Vendor The Right Move For You?
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
Blog
How 116 Retailers Competed With Amazon’s October 2024 Prime Event
Read three key takeaways from Forrester's analysis of 116 retailers and brands that competed with Amazon's October Prime sales event.
Blog
CVS Eyes A Splitting Heart Decision: Separating Its Core Business To Shock Future Growth
A potential split at CVS marks a significant shift in the retail company’s strategy from one-stop-shop for all things healthcare.
Blog
How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Blog
Holiday Shopping Has Started — So Has Our Research To Help!
Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.
Blog
Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
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