Discover How Your Customer Experience Stacks Up
Get Your CX Index Score
Forrester’s Customer Experience Index (CX Index™) uses rich data to benchmark your CX performance against peers — and pinpoint where CX investments will yield the greatest ROI.
Each year, Forrester collects and analyses voice-of-the-customer data from hundreds of top brands to determine how well they deliver experiences that create and sustain customer loyalty.
This year, many significantly increased their CX Index score. Fill out the form to find out if you’re one of them.
Language: English (UK) | Français | Español | Italiano | English (US)
Your CX Index Score
Your Score:
Poor and very poor CX is not uncommon. Don’t be discouraged. Quick progress can be made by focusing your resources and efforts at customer journey points that matter most. Even small improvements in CX can yield big business results — a one-point improvement in CX Index score can lead to a significant increase in your organisation’s revenue.
To see how your CX Index score compares to the competition and to prioritise areas for improvement, request a meeting with a Forrester expert.
How The CX Index Can Help
Every business has different customers, customer relationships, resources, and competitors. Forrester’s CX Index closes the loop between CX measures and growth, connecting quality and loyalty measures to specific revenue drivers. Discover how the CX Index can support your organisation’s business goals.
Poor and very poor CX is not uncommon. Don’t be discouraged. Quick progress can be made by focusing your resources and efforts at customer journey points that matter most. Even small improvements in CX can yield big business results —a one-point improvement in CX Index score can lead to a significant increase in your organisation’s revenue.
To see how your CX Index score compares to the competition and to prioritise areas for improvement, request a meeting with a Forrester expert.
How The CX Index Can Help
Every business has different customers, customer relationships, resources, and competitors. Forrester’s CX Index closes the loop between CX measures and growth, connecting quality and loyalty measures to specific revenue drivers. Discover how the CX Index can support your organisation’s business goals.
The majority of organisations are right where you are. However, OK experiences aren’t sufficient to win and retain long-term, loyal customers who will evangelise your brand. Make your CX stand out to gain meaningful, rewarding differentiation from your competitors.
To see how your CX Index score compares to the competition and to prioritise areas for improvement, request a meeting with a Forrester expert.
How The CX Index Can Help
Every business has different customers, customer relationships, resources, and competitors. Forrester’s CX Index closes the loop between CX measures and growth, connecting quality and loyalty measures to specific revenue drivers. Discover how the CX Index can support your organisation’s business goals.
Congratulations, your brand is one of those select few that provide good customer experience!
CX transformation is a continuous endeavour and you have proven to be successful on the journey. However, while you were able to put your customer in the center, there is still work to be done. Establish the customer-first mindset on all organisational levels, optimize your omnichannel strategy, bring together digital and physical pieces of CX design and create CX-enabling employee experience. Excellent CX may be elusive, but this is something you can achieve!
To see how your CX Index score compares to the competition and to prioritise areas for improvement, request a meeting with a Forrester expert.
How The CX Index Can Help
Every business has different customers, customer relationships, resources, and competitors. Forrester’s CX Index closes the loop between CX measures and growth, connecting quality and loyalty measures to specific revenue drivers. Discover how the CX Index can support your organisation’s business goals.
Welcome to the podium! Achieving excellent CX is a proof of hard work and a substantial shift to customer centricity across all organizational levels. You managed to put your customer first and orchestrate the best experiences around their needs and wants. Can you rest on your laurels now? Probably not. Maintaining excellent CX means understanding your evolving customers, their values and behaviours, now and into the future.
To see how your CX Index score compares to the competition and to prioritise areas for improvement, request a meeting with a Forrester expert.
How The CX Index Can Help
Every business has different customers, customer relationships, resources, and competitors. Forrester’s CX Index closes the loop between CX measures and growth, connecting quality and loyalty measures to specific revenue drivers. Discover how the CX Index can support your organisation’s business goals.