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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

How Forrester Can Help

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Blog

Providing A DXP That Is Composable

Joe Cicman 3 days ago
Learn the attributes of a composable digital experience platform and how it differs from a content management system.
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Blog

European Digital Identity: Insights For The Bold And The Ambitious

Tope Olufon November 8, 2024
In the grand tapestry of the European identity landscape, a new regulation — most audacious in its ambition — has emerged to enable digital identification across the continent.
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Blog

What The US Election Results Mean For Consumer Spending

Dipanjan Chatterjee November 7, 2024
With a new administration set to take office in the US in 2025, a different set of economic and trade policies will come into play. Find out how that could impact consumer spending in the next four years.
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How Health Insurers Can Regain The Medicare Advantage

Arielle Trzcinski November 7, 2024
Higher medical utilization by members, the growing difficulty of achieving CMS Star Ratings, and reimbursement pressures are pushing many health insurers to the brink. Learn how insurers can regain the Medicare advantage in this preview of a new report.
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Discover More Insights For Digital Business Leaders

Upcoming Events For Digital Leaders

CX Summit APAC

Sydney & Digital

CX Summit EMEA

London & Digital

CX Summit North America

Nashville & Digital

Technology & Innovation Summit EMEA

London & Digital

Technology & Innovation Summit North America

Austin & Digital

Meet A Few Of Our Digital Business & Strategy Analysts

Peter Wannemacher

Principal Analyst

Aurelie L'Hostis

Principal Analyst

Dan Bieler

Principal Analyst
Zhi Ying Barry

Zhi Ying Barry

Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060