Policies and Statement
Citation Policy
Integrity, objectivity, and strict adherence to rigorous research methodologies are core values at Forrester Research, Inc. (“Forrester”).
Integrity Policy
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Media Citation Policy
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Forrester Wave™ and New Wave™ Vendor Review Policy
The Forrester Wave is designed to be a collaborative process between research teams and vendor companies — a process that provides opportunities for dialogue and review prior to the publication of a Forrester Wave.
Forrester Wave and Forrester New Wave Incomplete Vendor Participation Policy
Vendors are generally eager to participate in Forrester Wave evaluations — they are some of our most widely read documents and Forrester clients use these valuable reports to help inform their purchasing decisions.
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Methodologies
CX Index Methodology
Forrester’s Customer Experience Index (CX Index™) is designed to measure the quality of customer experiences, assess customer loyalty, determine which drivers have the biggest influence on customers’ perceptions of CX quality, and provide a CX benchmark.
Forrester Digital Experience Review
The Forrester Digital Experience Review is Forrester’s expert evaluation of the digital experiences that firms in a particular industry deliver to consumers.
Forrester New Wave Methodology
The Forrester New Wave™ is Forrester’s evaluation of top products in an emerging technology market.
Forrester Tech Tide™ Methodology
The Forrester Tech Tide is a report that examines the maturity of an ecosystem of technologies and helps clients make decisions on which technologies to invest in and when.
Forrester Wave Methodology
The Forrester Wave is Forrester’s evaluation of vendors in a software, hardware, or services market, written for the role professionals we serve.
New Tech Methodology
The Forrester New Tech is designed to help our clients understand an emerging technology landscape, identify the vendors that align with their emerging technology objectives, and assess the relative risk of doing business with typically earlier-stage tech vendors in a given segment.
Now Tech Methodology
The Forrester Now Tech is designed to help our clients understand, identify, and shortlist the vendors that align with their most critical business technology issues.
Thought Leadership Content Methodology
Commissioned Forrester content provides clients with an in-depth study (Thought Leadership Program) or brief (Opportunity Snapshot) that analyzes trends, disruptions, and customer needs in a key market.
Total Economic Impact Methodology
Forrester’s Total Economic Impact™ (TEI) consulting practice develops business value justification analysis to help organizations understand the financial impact of a technology investment.
Copyright
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