Policies and Statement

Citation Policy

Integrity, objectivity, and strict adherence to rigorous research methodologies are core values at Forrester Research, Inc. (“Forrester”).

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Integrity Policy

Forrester is an independent research and advisory firm that produces objective research and analysis for leaders in technology and marketing roles. Integrity is a core value of our company and our brand. Forrester employees may not engage in activities that will compromise — or appear to compromise — the integrity of our research.

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Privacy Policy

Forrester respects your privacy. The ways in which we collect and use data from use of our website and certain other interactions with our clients are listed below.

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Media Citation Policy

All information provided by Forrester Research, Inc. (“Forrester”), in any form (“Information”), is proprietary information that belongs to Forrester and is protected by US and international copyright law and conventions.

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Forrester Wave™ and New Wave™ Vendor Review Policy

The Forrester Wave is designed to be a collaborative process between research teams and vendor companies — a process that provides opportunities for dialogue and review prior to the publication of a Forrester Wave.

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Forrester Wave and Forrester New Wave Incomplete Vendor Participation Policy

Vendors are generally eager to participate in Forrester Wave evaluations — they are some of our most widely read documents and Forrester clients use these valuable reports to help inform their purchasing decisions.

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Refund Policy

If you purchased an individual research document or Webinar and are not completely satisfied, please notify us within 24 hours of your purchase for a full refund.

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UK Modern Slavery Act Statement

Methodologies

CX Index Methodology

Forrester’s Customer Experience Index (CX Index™) is designed to measure the quality of customer experiences, assess customer loyalty, determine which drivers have the biggest influence on customers’ perceptions of CX quality, and provide a CX benchmark.

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Forrester Digital Experience Review

The Forrester Digital Experience Review is Forrester’s expert evaluation of the digital experiences that firms in a particular industry deliver to consumers.

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Forrester New Wave Methodology

The Forrester New Wave™ is Forrester’s evaluation of top products in an emerging technology market.

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Forrester Tech Tide™ Methodology

The Forrester Tech Tide is a report that examines the maturity of an ecosystem of technologies and helps clients make decisions on which technologies to invest in and when.

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Forrester Wave Methodology

The Forrester Wave is Forrester’s evaluation of vendors in a software, hardware, or services market, written for the role professionals we serve.

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New Tech Methodology

The Forrester New Tech is designed to help our clients understand an emerging technology landscape, identify the vendors that align with their emerging technology objectives, and assess the relative risk of doing business with typically earlier-stage tech vendors in a given segment.

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Now Tech Methodology

The Forrester Now Tech is designed to help our clients understand, identify, and shortlist the vendors that align with their most critical business technology issues.

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Thought Leadership Content Methodology

Commissioned Forrester content provides clients with an in-depth study (Thought Leadership Program) or brief (Opportunity Snapshot) that analyzes trends, disruptions, and customer needs in a key market.

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Total Economic Impact Methodology

Forrester’s Total Economic Impact™ (TEI) consulting practice develops business value justification analysis to help organizations understand the financial impact of a technology investment.

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Copyright

Entire contents © 1997-2021 Forrester Research, Inc. and/or its subsidiaries. All rights reserved. Forrester, Forrester Wave, RoleView, Technographics, TechRankings, and Total Economic Impact are trademarks of Forrester Research, Inc.

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