Policies and Statement
Integrity, objectivity, and strict adherence to rigorous research methodologies are core values at Forrester Research, Inc. (“Forrester”).
Forrester is an independent research and advisory firm that produces objective research and analysis for leaders in technology and marketing roles. Integrity is a core value of our company and our brand. Forrester employees may not engage in activities that will compromise — or appear to compromise — the integrity of our research.
Forrester respects your privacy. The ways in which we collect and use data from use of our website and certain other interactions with our clients are listed below.
Media Citation Policy
All information provided by Forrester Research, Inc. (“Forrester”), in any form (“Information”), is proprietary information that belongs to Forrester and is protected by US and international copyright law and conventions.
Forrester Wave™ Vendor Review Policy
The Forrester Wave is designed to be a collaborative process between research teams and vendor companies — a process that provides opportunities for dialogue and review prior to the publication of a Forrester Wave.
Forrester Wave™ Vendor Participation Policy
Vendors are generally eager to participate in Forrester Wave evaluations — they are some of our most widely read documents and Forrester clients use these valuable reports to help inform their purchasing decisions.
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CX Index Methodology
Forrester’s Customer Experience Index (CX Index™) is designed to measure the quality of customer experiences, assess customer loyalty, determine which drivers have the biggest influence on customers’ perceptions of CX quality, and provide a CX benchmark.
Forrester Digital Experience Review
The Forrester Digital Experience Review is Forrester’s expert evaluation of the digital experiences that firms in a particular industry deliver to consumers.
The Forrester Landscape is designed to help our clients understand, identify, and explore the vendors and services providers that align with their most critical business technology issues.
Forrester Tech Tide™ Methodology
The Forrester Tech Tide is a report that examines the maturity of an ecosystem of technologies and helps clients make decisions on which technologies to invest in and when.
Forrester Wave™ Methodology
The Forrester Wave is Forrester’s evaluation of vendors in a software, hardware, or services market, written for the role professionals we serve.
Thought Leadership Content Methodology
Commissioned Forrester content provides clients with an in-depth study (Thought Leadership Program) or brief (Opportunity Snapshot) that analyzes trends, disruptions, and customer needs in a key market.
Total Economic Impact Methodology
Forrester’s Total Economic Impact™ (TEI) consulting practice develops business value justification analysis to help organizations understand the financial impact of a technology investment.
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