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Get instant, AI-powered insights and advice to move fast.
Act With Confidence
Guide critical initiatives with an AI-led experience backed by trusted source research and data.
Gain Exclusive Expertise
Gain access to Forrester’s proprietary insights and data through AI.
How Forrester AI Access Works
Forrester AI Access delivers trusted advice fast for everyone in your organization. Based on Izola, one of the industry’s first generative AI tools, Forrester AI Access builds on years of client collaboration and feedback so that organizations have the flexibility they need to align and mobilize faster than ever before. Through this service, you gain advice from a bedrock of proprietary data and insights that you can’t find anywhere else.
An Intuitive AI-Driven Experience
Take action quickly using Izola as your gateway to succinct, trusted insights and advice backed by Forrester’s proprietary research and data.
Trusted And Traceable Answers
Cite and trace answers back to a vetted, objective, and validated source. Izola scans hundreds of thousands of pages of Forrester’s research, data, and figures sourced directly from the most relevant research reports and blog posts.
Unlimited Usage
Ask Izola what matters — without limits. No query caps. No content constraints on responses. Izola generates the best answer possible, drawing from all relevant Forrester research to give you fast, credible advice.
Contextual History
Maintain momentum with a sidebar of previous prompts with context. Review, revisit, and refine your prompts at any time to continue the conversation and build on previous queries to iterate and go deeper.
Available On The Go
Get insights and advice from Forrester on your mobile device. Izola, the source research, and the rest of the Forrester platform are always accessible on the go.
Presentation-Ready Visuals
Copy and paste insights, images, charts, and figures directly into materials you share with leadership.
Actionable Sources And Data
Define initiatives, apply best-in-class approaches, and execute with clarity and confidence through self-service access to enterprise-priority as well as relevant functional-priority research, along with analyst webinars, critical data, and assets such as Forrester Wave™ evaluations and Budget Planning Guides.
Integrated With Reports
Summarize and converse with a specific report for key takeaways instantly. Jump directly to the source text or image within the report used to generate an answer.
The Forrester AI Access Difference
Tools matter, and how you build them matters even more. Forrester AI Access differs from other AI solutions in four important ways to deliver responsible, functional AI for everyone in your organization:
- Proprietary Research And Insights. Forrester experts produce proprietary research and insights based on in-depth interviews with practitioners, technology and service provider briefings, and annual data surveys of more than 500,000 respondents that span consumer behavior, customer experience, business buyer trends, and technology.
- Industry-Leading. Forrester launched the Izola tool in 2023, years ahead of industry peers. Now embedded in the Forrester platform and used by thousands of clients, Izola paved the way for Forrester AI Access: the only AI-first research service powered by trusted, proprietary insights and advice.
- Actionable. Implement presentation-ready insights and advice instantly, with traceable links back to validated, original sources providing credibility, context, and confidence.
- Built For Business. AI Access is optimized to provide succinct advice and concise responses. Use it to create business cases, get strategic advice, summarize reports, track trends, find vendors, and more.
Having strong, accurate data is important, and Forrester is really paramount in that. Their data is easy to find, easy to search, and the results you’re getting back are even better.
— Peter Rogers
EVP, Head of Data and Technology, Merkle
What’s Included In Forrester AI Access
Thousands of clients use Forrester’s industry-leading AI tool, Izola, daily to get answers faster. The Forrester AI Access service delivers synthesized insights via Izola that include links to Forrester’s proprietary data and analyst expertise. It helps executives, leaders, teams, and their organizations stay connected on initiatives, move fast, and align across the organization. Here’s what’s included:
Insights
- Enterprise Priority Research
- Functional Priority Research
- Peer Benchmark Metrics
- Analyst Webinars
- Market & Buyer Insights
- Alerts For New Research
- The Forrester Take Weekly Email
Data & Tools
- Forecasts
- Data Overviews & Snapshots
- Interactive Data Tools
- Forrester Wave™ Evaluations
- Technology & Service Provider Landscapes
- Predictions
- Emerging Technology Research
- Budget Planning Guides
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