Deliver Pipeline Momentum
Forge A Strong Partnership With Sales
Define a demand generation strategy that aligns to and supports the needs of the sales organization.
Optimize Pipeline Performance
Manage the intersection of marketing and sales to optimize pipeline pathways.
Execute Programs That Convert
Engineer campaigns and programs to detect buying groups and enable buying group members.
Key Priorities
As a Demand and ABM leader, focusing on driving pipeline and designing optimized buying experiences can be challenging. Forrester Decisions for Demand & ABM is tailored to help you and your team achieve both by focusing on your most pressing priorities:
- Define aligned marketing-sales demand strategy.
- Optimize the revenue engine for growth.
- Sense and activate new buyers.
- Grow existing customers.
- Increase revenue from strategic accounts.
- Deliver contextual content experiences.
- Develop a multidisciplinary demand team.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Align Global Regions And Accelerate Opportunities
Hear how Forrester helped Lexmark align its messaging, spend, and measurements across 170 countries and tap vast new growth opportunities.
Service Model Spotlight
The Forrester Demand & ABM Momentum Accelerators
This model showcases the five momentum accelerators that successful Demand and ABM leaders use to transform buying experiences, and in doing so, accelerate pipeline velocity for their businesses.
Support For Leaders And Team Members
Forrester Decisions for Demand & ABM offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our Demand & ABM Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
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One In Four Account-Based Marketing Programs Are Built On Quicksand
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