Base Your Business On Buyer Needs
Pinpoint Market Opportunities
Stimulate growth by identifying the market segments and buyers most likely to spend on your solutions.
Create Messaging That Resonates
Develop messages that resonate with your unique audience at every stage of their journey.
Improve Go-To-Market Momentum
Bring new products to market with precision through a strategic, repeatable approach to launch and enablement activities.
Key Priorities
As a portfolio marketer, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for Portfolio Marketing is tailored to help you focus on your most pressing priorities:
- Activate market and competitive intelligence to ignite revenue growth.
- Align the organization with winning go-to-market strategies.
- Sharpen insights to create an impactful buyer experience.
- Craft messaging and content that motivates buyers.
- Commercialize offerings.
- Equip buyer- and customer-facing roles.
- Build a strategic portfolio marketing function.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Adopt A Customer-Centric Campaign Approach
Life sciences tech company Medidata needed to move from a product-centric marketing approach to one that’s focused on customer needs. Partnering with Forrester helped Medidata create holistic, audience-centric campaigns and simplify measurement.
Service Model Spotlight
The Forrester Buyer Needs Helix
The Buyer Needs Helix helps portfolio marketers take their market and buyer knowledge and encode buyer needs across the organization to discover growth and maximize go-to-market performance.
Support For Leaders And Team Members
Forrester Decisions for Portfolio Marketing offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our Portfolio Marketing Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
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Go-To-Market Strategy: Three Steps To Connecting Buyer Needs To Ideal Offerings
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