Data, AI, And Analytics Leaders

Drive Growth Through Trusted AI Insights

Delivering AI-powered insights that drive business growth requires a comprehensive strategy that aligns data, technology, and business leaders. To be successful, these leaders must find ways to expand their organizational influence, build trust in their work, and enable the business to make better decisions.

Challenges You Face

Today’s data, AI, and analytics leaders often struggle to drive significant business impact because their role and function may not be clearly defined, limiting their influence across their organization. Forrester can help address these and other significant challenges, including:

  • Overcoming organizational silos to align business units and functions around data and AI.
  • Implementing data governance effectively.
  • Defining career development tracks to retain skilled data, AI, and analytics professionals.
  • Balancing emerging technology and innovation with practical goals and implementation.
  • Clearly defining your role and responsibilities to avoid overlap with other positions.

How Forrester Helps You Drive Business Results

Forrester empowers data, AI, and analytics leaders to build and implement strategies that will scale data and AI efforts and align your organization around a data-driven culture.

Bold Solutions Fit For You

Forrester helps data, AI, and analytics leaders and their teams deliver consistent data strategies that align to business goals while embracing the future of data and AI with clarity and confidence.

Create Business Value From Trusted Data And AI

Forrester Decisions for Data, AI & Analytics helps enterprise data and technology leaders create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency.

Blog

The Odyssey Ahead: B2C Marketers, Prepare Now For Agentic AI

Joe Stanhope 2 hours ago
Much like the start of Odysseus’ voyage after the Trojan War, marketers’ AI journey is far from over — it’s just begun. Just as marketers started experimenting with new genAI features when they emerged, agentic AI has arrived and signals the next round of transformative marketing capabilities. Tech giants are racing ahead, pouring significant resources […]
Blog

Breaking The AI Adoption Paradox In APAC

Frederic Giron 17 hours ago
Despite widespread adoption of AI tools by individual employees, most organizations in APAC remain stuck in pilot purgatory. But this disconnect between personal productivity gains and enterprisewide transformation is mostly a leadership challenge — something I covered in a prior blog. Forrester’s latest research, spotlighted at Technology & Innovation Summit APAC 2025, reveals how four […]
Blog

CrowdStrike Fal.Con 2025: Flexing Into The Agentic AI Age

Jitin Shabadu 1 day ago
CrowdStrike held its Fal.Con 2025 conference recently and not surprisingly for a cybersecurity vendor event in 2025, AI dominated. Get our highlights and key takeaways here.
Blog

Workday Rising 2025: A CIO’s Reality Check On The Vendor’s Heavy Bets On AI

Faram Medhora 1 day ago
Workday’s inherent strength has been built on the “power of one” — a unified, organic architecture that doubles down on stability and simplicity above all else. At Rising 2025, Workday committed to maintaining this foundation while simultaneously executing a fundamental strategic expansion. Workday is repositioning from a closed best-of-breed application suite to an open AI […]
Blog

Your Top Questions On Generative AI, AI Agents, And Agentic Systems For Security Tools Answered

Allie Mellen 2 days ago
Many security professionals are still confused about which AI capabilities are real now and which will come down the road. Get answers to some of the most common questions about use of generative AI, agentic AI, and AI agents in security tools in this preview of our upcoming Security & Risk Summit.
Blog

Marketers Are In Their AI Era (And It’s Not Ending Anytime Soon)

Cole Walsh 3 days ago
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.

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