CMO & Marketing

CMOs and marketers are in a revolution — shifting marketing away from supply-side and channel-based thinking to true customer-centric marketing. Making the human being – individuals that bring different emotional states and preferences to each interaction – the center of the universe and the basis of marketing strategy and operations.

The revolution does not toss out assets like brand, advertising, channel optimization, or customer acquisition campaigns — but it does force marketing leaders to rethink and reengineer marketing.

This human-driven revolution is not strictly a marketing question; it places the CMO as role model, architect, and orchestrator of the enterprise-wide strategy to become customer-obsessed. Forrester helps CMOs and marketing leaders with the most pressing issues of the day: to adapt and thrive in a customer-led, disruption-rich market.

Insights for CMOs and Marketing Professionals

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Uberflip Acquires SnapApp: What It Means To B2B Marketers

The purchase may signal a shift toward more thoughtful and better differentiated approaches to B2B content.
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Marketing's Customer-Obsession Paradox

In their embrace of new tools and tactics, marketers have at times lost sight of the people they aim to connect with. It's time to take a step back and revisit core assumptions.
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A New Marketing Era

Learn practical, actionable strategies to connect with customers and drive growth.

Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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