CMO & Marketing

CMOs and marketers are in a revolution — shifting marketing away from supply-side and channel-based thinking to true customer-centric marketing. Making the human being – individuals that bring different emotional states and preferences to each interaction – the center of the universe and the basis of marketing strategy and operations.

The revolution does not toss out assets like brand, advertising, channel optimization, or customer acquisition campaigns — but it does force marketing leaders to rethink and reengineer marketing.

This human-driven revolution is not strictly a marketing question; it places the CMO as role model, architect, and orchestrator of the enterprise-wide strategy to become customer-obsessed. Forrester helps CMOs and marketing leaders with the most pressing issues of the day: to adapt and thrive in a customer-led, disruption-rich market.

Insights for CMOs and Marketing Professionals

PODCAST

Lessons from CES 2019: Moving Martech From Sidecar to Driver’s Seat

Too often, tech is bolted on to a brand strategy, rather than a key consideration. VP & Principal Analyst Dipanjan Chatterjee discusses why this must change and what this year’s CES tells us about the future of brand experiences.

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You’ve Still Got Mail

Despite all the hype, younger consumers aren’t ditching email. But that doesn’t mean they welcome a neverending stream of standardized mass email blasts. Learn why email is sticking around and what gets younger consumers to click “open”.

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April 2–3 • New York

Beyond The Direct-To-Consumer Revolution

Join us for Consumer Marketing 2019.

January 23, 2019

Predictions 2019 Webinar

Join Forrester thought leaders to dig into the seismic shifts that will affect your business in 2019.

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