CMO & Marketing

CMOs and marketers are in a revolution — shifting marketing away from supply-side and channel-based thinking to true customer-centric marketing. Making the human being – individuals that bring different emotional states and preferences to each interaction – the center of the universe and the basis of marketing strategy and operations.

The revolution does not toss out assets like brand, advertising, channel optimization, or customer acquisition campaigns — but it does force marketing leaders to rethink and reengineer marketing.

This human-driven revolution is not strictly a marketing question; it places the CMO as role model, architect, and orchestrator of the enterprise-wide strategy to become customer-obsessed. Forrester helps CMOs and marketing leaders with the most pressing issues of the day: to adapt and thrive in a customer-led, disruption-rich market.

Insights for CMOs and Marketing Professionals


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