customer insights

Use Customer Insights To Gain Competitive Advantage

Customers are disruptive. Restless, digitally savvy, intolerant, and free-spirited, they are driving profound change in what businesses are and how businesses work. There is no single archetype; this is now about anticipating customers at the human and emotional level. Winning requires customer insights and conviction that eclipse your previous understanding.

Attitudes And Motivations

What are the attitudes and motivations that drive experimentation? Cause churn? Engender loyalty? Convert emotion to action? These questions have shifted from the operational periphery to the fundamental focus of strategies. Unlocking customer insights unleashes extraordinary competitive advantage.

The Operations Of Emotions

Emotional engagement used to be the art of advertising — it is now the science of operations. Emotion is the primary driver of decisions, loyalty, and spend. It informs the path to purchase and your path to growth. It puts scale on its head, from using segments to find easy, common traits to sensing and responding your customers’ emotional states in the moments that matter.

Systems Of Insight

Data is fuel. But for most companies, it’s a lazy asset locked in systems of record. Systems of insight unleash that data and translate it into customer insights and actions. This is not better visualization or data lakes or AI for AI’s sake; this is putting in place an end-to-end system that converts potential to reality.

Trust

Divisions abound. Trust in institutions is eroding. Social media has democratized brands and made them fodder for sporadic outrage. This is the reality that you face: Remaking trust in a market rife with security and privacy risk and contending with social networks that can turn a single experience into large-scale outrage.

Featured Insights

BLOG

Spring Cleaning In December: Declutter Your Insights House

Too many customer insights teams find themselves drowning in data and still coming up short on insights. Learn how to kill the clutter and deliver value.

Read More
BLOG

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Are marketers doomed to wander a desert of customer data that’s devoid of actionable insights? The potential of customer data platforms is significant. But the current reality …

Read More

 

Predictions 2019

14 major dynamics will impact your firm in 2019. Are you prepared for what’s coming?

Predictions 2019

Our Customer Insights Team

Anjali Lai

Anjali Lai

Senior Data Analyst

James L. McQuivey

James McQuivey

VP, Principal Analyst

Learn more about customer insights

Thanks, we will be in touch soon. In the meantime please subscribe to our insights or give us a call:

  • +44 (0) 2073 237741 (Europe)
  • +1 615- 395- 3401 (United States)
  • +65 64267036 (Asia)