marketing innovation

Accelerate Growth With Marketing Innovation

Marketing needs to step up — not simply to do more with the same marketing resources but to reinvent what marketing is and how it operates to drive growth across the enterprise. It is about switching from a game of scale and funnel conversion to a strategy of deep customer relationships and experiences at the precise moments that drive affinity and spend.

Growth

The scope and nature of growth has changed. It is no longer just about acquisition and conversion rates but creating brand experiences that rise above the noise and make loyalty an economic engine. It is the art and science of seeing better, responding faster, and leading organizationwide change.

Individualization And Trust

Remember the nostalgia days of scale? They are back — not the easy scale of advertising and emails but the substantially harder individualization at scale: treating a human as a segment of one at a moment in time and doing so across the entire customer journey. Even harder is creating these individualized experiences without eroding customer trust.

Orchestration

Empowered customers will self-direct their journeys across physical and digital channels that cross the politically laden silos of your organization. The CMO can become a key orchestrator, able to see customers for who they are and create graceful journeys that translate to loyalty and growth.

Marketing Technology

The art of marketing cannot take shape without the science of technology and analytics. This is core to your operations and a fundamental competency. From diverse martech stacks to API portfolios and AI, you are now driving a technology-fueled team that could unleash the value of art at scale.

Marketing Insights

REPORT

The CMO's Guide To CES 2019: Five Big Brand Ideas

The brand of the future was on display at CES 2019. As consumer tech continues to evolve, brands must adapt. VP and Principal Analyst Dipanjan Chatterjee explains the three guiding principles and five ideas marketers should take away from the event.

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PODCAST

Who Chooses Direct-To-Consumer Brands?

Why do people buy from direct-to-consumer brands? Until now, little research has been done to determine what’s driving consumers to choose DTC. Forrester Senior Analyst Anjali Lai shares pioneering research in this episode of What It Means.

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April 2–3 • New York

Beyond The Direct-To-Consumer Revolution

Join us for Consumer Marketing 2019.

The CMO Guide To CES

These five ideas will power your brand of the future.

Our Marketing Team

Dipanjan Chatterjee

VP, Principal Analyst

Thomas Husson

Thomas Husson

VP, Principal Analyst

Sheryl Pattek

VP, Executive Partner

Learn more about marketing innovation

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