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CAMBRIDGE, Mass., October 22, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes.  To [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR)  2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

VP, Principal Analyst Paul Miller comments on the launch of Tesla’s long-awaited robotaxi, the Cybercab. BBC News Online: Tesla shares slide after Cybercab robotaxi revealed Business Insider: Elon Musk wants to take humanoid robots mainstream with Optimus. Making them ‘the biggest product ever’ will be tough. Business Insider: Elon Musk is ready to make his [...]

CIO: Senior Analyst Paddy Harrington describes how the CrowdStrike global outage highlights the potential perils of companies relying on vendor-managed automated updates. Harrington adds that CIOs and CISOs are now trying to figure out how they can manage this better with users spread out globally. Read the full article here. Read more from Paddy here.

CNBC:  VP, Principal Analyst Sucharita Kodali explains why Amazon still “has a long way to go” before its efforts in selling cashierless technology to retailers becomes ubiquitous. Read the full article here. Read more from Sucharita here.

CIO: Discussing Forrester’s 2025 AI Predictions, Senior Analyst Rowan Curran describes how organizations rolling out AI tools first need to set reasonable expectations and establish key metrics to measure the value of the deployment. Curran adds that, in many cases, organizations using genAI for general-purpose tasks aren’t seeing the productivity gains or ROI they expected. Read the full [...]