Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Press Release

Forrester: Banks Must Choose — Own Customers Or Power Finance

4 days ago
Changing customer expectations, an erosion of consumer trust, and regulatory influence will drive banking to be invisible, connected, insights-driven, and purposeful by 2030 CAMBRIDGE, Mass., August 6, 2020 — In a new report, “The Future Of Banking Is Built On Trust,” Forrester (Nasdaq: FORR) predicts that banks will have a stark choice: own customers or [...]
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Media Alert

Samsung’s Expanded Partnership With Microsoft Is Very Powerful

4 days ago
Following Samsung’s Galaxy Unpacked virtual event which took place today and announced the latest Samsung releases in 2020, Forrester analysts have shared their comments: VP & principal analyst Frank Gillett: On Samsung’s expanded partnership with Microsoft: “Samsung’s expanded partnership with Microsoft to integrate Microsoft 365 apps with Samsung smartphone users is the biggest news from [...]
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Media Alert

Google Isn’t Trying To Outsell Samsung With The Pixel 4a

7 days ago
The launch of Google’s latest budget smartphone, the Pixel 4a, has been a long time coming. On August 3rd the tech giant will present the Pixel 4a to the public. VP & Principal Analyst Frank Gillett shared his thoughts in a pre-commentary: “Just like Apple’s iPhone SE, the Pixel A series phones are important for expanding the [...]
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Press Release

Forrester Research Reports 2020 Second-Quarter Financial Results

July 30, 2020
Cambridge, Mass., July 30, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $113.5 million for the second quarter of 2020, compared with $128.2 million for the second quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue [...]
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Media Alert

Key RPA Trends In China

July 30, 2020
Forrester predicts that the global RPA software market will grow to $4.2 billion in 2023; the market for RPA services will top $12 billion. Although North America and Europe still account for most of this market, RPA adoption has gained significant momentum in China over the past 18 months and Forrester expects it to reach [...]
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Media Alert

How Volkswagen Group Australia Ended CX Bonuses And Boosted Scores And Profitability

July 30, 2020
Even though paying employees for delivering good customer experience is a bad idea, many firms still do it. However, there are some who have seen excellent results since eliminating this practice. A new Forrester report details how Volkswagen Group Australia (VGA), a firm in an industry that’s notorious for this practice, ended CX bonuses and saw CX [...]
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Media Alert

Tech Will Be More Relevant – The Future Of The European Job Market

July 27, 2020
2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. Forrester’s research data shows that the European job market will become even more dynamic, with job eliminations and skills shortages leading to booming job markets and employment wastelands: Technologies will be more relevant: Digital twins [...]
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Media Alert

Australian Mobile Banking App Review; CommBank Leads For Fourth Year Running

July 23, 2020
Mobile apps are the touchpoint of choice for Australians to manage their finances. Forrester data indicates that 53% of Australian online adults use their smartphone to conduct their banking. Forrester reviewed the mobile banking apps of the Big Four Australian banks and neobank 86 400 and found that leading Australian banks do well at delivering [...]
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Media Alert

Video Game Innovation Can Help Level Up Cloud Strategy

July 23, 2020
The video game industry has always been a hub of innovation, leveraging emerging technologies to create new experiences for players. Cloud-native infrastructure and development are no different. New research from Forrester describes what infrastructure and operations (I&O) professionals across all verticals should adopt, and avoid, in upcoming cloud projects. Core takeaways include the following: How using [...]
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Press Release

Forrester Forecasts EU Tech Spending Could Decline By Up to 9% In 2020 Due To The Coronavirus Pandemic

July 23, 2020
LONDON, July 23, 2020 — Forrester (NASDAQ: FORR) predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, [...]
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Media Alert

The Five Mobile Advertising Trends To Watch in 2020

July 23, 2020
Mobile has drastically changed modern marketing. Mobile is the consumer’s primary and preferred device. And marketers are moving spend to mobile in droves. The Forrester report “Mobile Advertising Trends To Watch – Take Steps To Prepare Your Strategy Today” highlights how mobile is shaping advertising trends in 2020 and beyond and what actions B2C marketers should consider.  In [...]
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Press Release

Forrester: CIOs Must Build And Invest In Adaptiveness To Tackle Post-Pandemic Challenges

July 22, 2020
Adaptiveness is key to customer obsession and will allow organizations to anticipate and react to rapid unexpected changes in technology and customer markets   BEIJING, July 22, 2020  — The pressures of the ongoing trade situation and disruption from the COVID-19 lockdown have generated a level of volatility that creates both risk and extraordinary opportunity. According to Forrester (Nasdaq: FORR), [...]
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Press Release

Forrester Research To Broadcast Its 2020 Second-Quarter Earnings Conference Call

July 16, 2020
CAMBRIDGE, Mass., July 16, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 30, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.directeventreg.com/registration/event/7428859. Instructions [...]
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Press Release

Forrester Identifies Five Pandemic-Induced Trends That Will Change Business And Technology Over The Next Decade 

July 16, 2020
Changes in customers’ expectations, digital experiences, work, technology, and business resiliency will alter business permanently  CAMBRIDGE, Mass., July 16, 2020 — According to Forrester (Nasdaq: FORR), the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, “The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever,” [...]
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Media Alert

How COVID-19 Shifted Business And Tech Priorities In Asia Pacific

July 15, 2020
The unprecedented lockdowns triggered by the COVID-19 pandemic has had a massive impact on business. As companies in Asia Pacific look to come out of this difficult period, they must make some hard choices. Forrester surveyed Business and Technology decision-makers in Asia Pacific in January and again in May to understand how their business and [...]
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Media Alert

What Is The Current State Of Remote Work?

July 15, 2020
The COVID-19 crisis is forcing many companies to reconsider long-term strategies for flexible working. While remote working is currently essential, doing it well requires organizations to formalize a structure for it that mitigates its major challenges, such as outdated technology, lack of face-to-face interaction, and employee trust issues, as well as responses specific to COVID-19. [...]
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Press Release

Forrester Announces Customer Experience Reality Day Challenge To Inspire Leaders To Evaluate And Deliver Exceptional CX

July 14, 2020
Executives to assess if their firm’s brand promise and customer experience align CAMBRIDGE, Mass., July 14, 2020 — To inspire and challenge leaders to better understand what their customers experience every day, Forrester (Nasdaq: FORR), is designating July 15, 2020 as Customer Experience (CX) Reality Day. Changing consumer behaviors and rising customer expectations are forcing companies to make CX [...]
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Media Alert

With GAIA-X Europe Signals A Serious Intent To Build A Sovereign Data Cloud

July 8, 2020
In October 2019, the French and German economic ministries boldly announced that they were joining forces to build a European sovereign data cloud. They have set up GAIA-X as a specifically European response to long-standing concerns about data sovereignty following the passage of the 2018 US CLOUD Act. In June 2020, more concrete details followed; [...]
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Media Alert

What Helps Ensure Private Cloud Success?

July 6, 2020
Despite reportedly high private cloud adoption, enterprises still struggle with build-out. Success with private cloud comes only through embracing self-service, full automation, and services that cater to developer needs. Yet most technology managers lack enough hands-on experience with public cloud to understand how to translate this to their own environment. Updated research from Forrester outlines the top private cloud recommendations [...]
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Media Alert

PEAK Coaching Drives Performance, PEAK Leadership Powers Employee Experience (EX)

July 6, 2020
Coaching isn’t a new concept in the realm of leadership practice. Yet few organizations have invested in developing managers at all levels to become coaches who can systematically support and drive their team members’ growth. Forrester emphasizes that while there are many tools in a leader’s toolbox, coaching is the most effective in driving business [...]
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