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Tech spend will continue to increase over the next five years, with the highest growth concentrated in India and the rest of Southeast Asia SINGAPORE, June 7, 2023 — According to Forrester’s (Nasdaq: FORR) Asia Pacific Tech Market Forecast, 2022 To 2027, technology spend in Asia Pacific (APAC) will grow 5.8% to reach US$732 billion [...]

At B2B Summit, attendees will hear from award winners about how they tackled their most pressing challenges to drive growth CAMBRIDGE, Mass., June 5, 2023 — Forrester (Nasdaq: FORR) will recognize Cart.com, Cisco, and IBM as this year’s B2B Return On Integration (ROI) Honors winners at its B2B Summit North America, held June 5–7, 2023, [...]

AUSTIN, Texas, and CAMBRIDGE, Mass., June 5, 2023 — Forrester (Nasdaq: FORR) today introduced two new research services, Forrester Decisions for Revenue Operations and Forrester Decisions for B2B Sales, at B2B Summit North America. Forrester Decisions for Revenue Operations is designed to help B2B leaders align internal operations that maximize customer value and drive higher [...]

Customers seek greater empathy, dependability, and competence from their banks, investment firms, and life insurers  SINGAPORE, May 17, 2023 — According to Forrester’s (Nasdaq: FORR) Financial Services Customer Trust Index, earning the trust of customers is crucial to driving revenue, especially in times of economic volatility. In Asia Pacific (APAC), the results show that customer [...]

Forrester’s new research, Lessons Learned From The World’s Biggest Data Breaches And Privacy Abuses, 2022, finds that, last year, 1.2 billion customer or citizen records were exposed in just the top 35 global breaches. More than $2.7 billion in fines were levied by regulatory bodies to the top 35 violators. According to Forrester, 74% of [...]

A new report (Generative AI Prompts Productivity, Imagination, And Innovation In The Enterprise) finds that generative AI can augment and enhance existing business processes in ways that were previously impossible. Forrester defines “generative AI” as: “A set of technologies and techniques that leverage massive corpuses of data, including large language models, to generate new content [...]

According to Forrester’s 2022 India Auto Manufacturers Customer Experience Index (CX Index™) rankings, Toyota emerged as the 2022 customer experience leader, zooming back to the top of the table and displacing last year’s leader Ford. Overall, the auto industry made progress, with the average scoring improving by two points and all brands delivering ‘good’ CX, [...]

According to Forrester’s “European Auto And Home Insurers Customer Experience Index (CX Index™) Rankings, 2022”, the average CX Index score for European auto and home insurers dropped significantly from 67.9 to 67.1 on a 100-point scale.  For the report, Forrester surveyed 11,484 European adult customers of 39 auto and home insurance brands in France, Germany, [...]

The Indian Express: VP, Principal Analyst Thomas Husson shares insights about whether Apple’s planned mixed-reality headset will render the iPhone redundant. Read the full article here. Read more from Thomas here.

Financial Times: As Apple kicks off its post-smartphone future through the potential unveiling of its new mixed-reality headset at Apple WWDC, VP, Principal Analyst Julie Ask describes how, despite the company’s high prices for its products, consumers are routinely paying more for smartphones than computers. Read the full article here. Read more from Julie here.

Newsweek: Analyst Rowan Curran offers perspective on how recent changes and developments surrounding AI will widely change the way most people live and work. Read the full article here. Read more from Rowan here.

Forbes: Because AI tech company Nvidia has become synonymous with AI, Advanced Micro Devices will need to “step up its game” to better compete in this space, VP, Research Director Glenn O’Donnell tells the business outlet in a new interview. Read the full article here. Read more from Glenn here.