Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Press Release

Forrester: Top Emerging Technology Trends To Watch In 2021 And Beyond

7 hours ago
The trends will help leaders accelerate digitization and create resilient businesses  CAMBRIDGE, Mass., October 22, 2020 — According to Forrester (FORR: NASDAQ), the next decade will require CIOs to both respond to digital acceleration and proactively manage uncertainty. Rapidly changing consumer trends, complex security concerns, the ethical use of artificial intelligence, and the increasing impacts of [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Technology & Innovation Global 2020 Live Virtual Experience

1 day ago
Event will explore how CIOs and tech leaders must invest in adaptive, creative, and resilient technologies to meet future customer and employee needs  CAMBRIDGE, Mass., October 21, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Global 2020 live virtual, immersive experience to be held November 4–6, 2020. According to Forrester, 84% of [...]
Read More
Media Alert

Forrester Research To Broadcast Its 2020 Third-Quarter Earnings Conference Call

6 days ago
CAMBRIDGE, Mass., October 16, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, October 29, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call at http://www.directeventreg.com/registration/event/5894106. Instructions are [...]
Read More
Press Release

Forrester Predictions 2021: Digitally Advanced Firms Will Have A Sustained Advantage Over Their Competitors

October 15, 2020
Firms will accelerate investments in technology to both enable their workforce and provide differentiated experiences  CAMBRIDGE, Mass., October 15, 2020 — Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company — not just the 15% of firms that were already digitally savvy — will double down on technology-fueled experiences, operations, products, and [...]
Read More
Press Release

Forrester European Predictions 2021: Digitally Advanced Firms Will Have A Sustained Advantage Over Their Competitors

October 15, 2020
Firms will accelerate investments in technology to enable their workforce and provide differentiated experiences LONDON, Oct. 15, 2020 – Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company will double down on technology-fueled experiences, operations, products, and ecosystems. According to Forrester’s 2021 Predictions released today, the success of European organisations will depend on how quickly and [...]
Read More
Press Release

Forrester: Reimagined Platforms And Partnerships Will Reset The Pace Of Tech Investments In The 2020s

October 14, 2020
Future fit strategies rooted in customer obsession will drive tech innovation.  CAMBRIDGE, Mass., October 14, 2020 — According to Forrester’s (FORR: NASDAQ) Future Fit approach, technology strategies that enable firms to quickly reconfigure business structures and capabilities — amid ongoing uncertainty and changing business needs — will drive tech innovation in the 2020s. To address future [...]
Read More
Media Alert

Forrester Asia Pacific Predictions 2021: Digitally Advanced Firms Will Have A Sustained Advantage Over Their Competitors

October 14, 2020
Firms will accelerate investments in new technologies and platforms to enable their workforce and provide differentiated experiences SINGAPORE, October 15, 2020 — Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company will double down on technology-fuelled experiences, operations, products, and ecosystems. According to Forrester’s Asia Pacific 2021 Predictions, released today, the success [...]
Read More
Media Alert

Forrester’s Australia 2020 Customer Experience Index: Financial Services Brands Struggle To Differentiate CX Quality

October 8, 2020
asSuncorp and Colonial First State top banking and superannuation rankings; communication and customer service are the most important drivers, respectively SYDNEY, October 9, 2020 — According to Forrester’s (Nasdaq: FORR) Australia Banking and Superannuation Customer Experience Indexes (CX Index™) 2020, CX quality in the two financial services industries remains undifferentiated. Forrester surveyed the customers of five banks — ANZ, [...]
Read More
Press Release

Forrester Announces European Banking And Insurance Brands Included In Its 2020 Customer Experience Index

October 7, 2020
LONDON, UK, October 7, 2020 — Forrester (Nasdaq: FORR) today released the list of UK, French, Italian, and Spanish banking and insurance brands included in its European 2020 Customer Experience Index (CX Index™) rankings.  Forrester’s CX Index measures and ranks 14 UK brands, 15 French brands, 14 Italian brands, and 14 Spanish brands across the banking and auto/home insurance industries to understand how a brand’s customer experience directly impacts the loyalty of its customers.  Below is a list of all the brands in each country across both industries:  UK  Auto/home insurance: Admiral / Diamond / [...]
Read More
Press Release

Forrester’s India 2020 Customer Experience Index: Most Brands Delivered Good Experiences Despite The Pandemic; Lack Of Differentiation Persists

October 6, 2020
Toyota Kirloskar, Mahindra & Mahindra, and American Express scored the highest for delivering consistently excellent experiences to customers. NEW DELHI, October 6, 2020 — According to Forrester’s (Nasdaq: FORR) Customer Experience Index (CX Index™) 2020, 69% of customers had good experiences with Indian brands — with 10% even reporting having excellent experiences despite COVID-19. Even though the pandemic has [...]
Read More
Press Release

Forrester’s Singapore 2020 Customer Experience Index: Financial Services Brands Improved CX Quality Significantly, Even Amid The Pandemic

October 6, 2020
DBS Bank and FWD emerged at the top in the banking and insurance sectors, respectively SINGAPORE, October 6, 2020 — Forrester (Nasdaq: FORR) today announced the results of its Singapore 2020 Customer Experience Index (CX Index™), which focused on the quality of customer experience among the financial services brands across the multichannel banking and automotive/home insurance industries. According [...]
Read More
Press Release

Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021

October 5, 2020
Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine  CAMBRIDGE, Mass., October 5, 2020 — To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester’s SiriusDecisions Planning [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Data Strategy & Insights North America Live Virtual Experience

October 5, 2020
Mastercard and North Carolina Department of Health and Human Services among key organizations to discuss the impact of data, analytics, and AI on the decade ahead  CAMBRIDGE, Mass., October 5, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Data Strategy & Insights North America live virtual, immersive experience to be held October 13–15, 2020. Featuring Forrester [...]
Read More
Media Alert

Better Governance Leads To Better Customer Service 

October 2, 2020
Customers expect to receive efficient, effortless, personalized service from brands. But those experiences often disappoint. Companies know that good service is important; for many, customer service is the cornerstone of their customer experience strategy.   Per Forrester, a unified governance model for customer service delivery is no longer a nice-to-have but an imperative. Governance must include [...]
Read More
Press Release

Forrester’s New Touchless Customer Experience Solution Tracks Real-Time Consumer Feedback During Pandemic

September 30, 2020
With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment CAMBRIDGE, Mass., Sept. 30, 2020 / – Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers [...]
Read More
Media Alert

The State Of Open Banking In Singapore

September 27, 2020
Open banking is shifting the paradigm of the financial services sector as increased connectivity, competition, and transparency change the way customers access financial data and services. Facilitated by the Monetary Authority of Singapore (MAS), Singapore is adopting an organic approach to open banking. Although open banking is not mandatory, Singaporean banks are embracing it, actively [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Summit EMEA 2020

September 24, 2020
LONDON, Sept. 24, 2020 / — Forrester (Nasdaq: FORR) today announced the agenda for Summit EMEA 2020, its flagship B2B event for sales, marketing, and product leaders, which will be held as a live virtual experience from October 5–7, 2020. The event will spotlight specific challenges faced by B2B executives in Europe to help them adapt, plan, and devise new strategies [...]
Read More
Press Release

Forrester Announces Webcast Series To Help Financial Services Firms In India Reimagine Digital Experiences For Post-Pandemic World

September 24, 2020
New Delhi, September 24, 2020 — Forrester (NASDAQ: FORR) today announced its India Financial Services Webcast Week 2020, featuring five complimentary webcasts held from 5–9 October to help firms reimagine their digital efforts. Accelerating digital capabilities is critical to Indian financial services firms’ success, especially as they need to adapt to changing customer expectations and navigate [...]
Read More
Media Alert

Online Retail Will Reach US$2.5 Trillion In Asia Pacific By 2024

September 18, 2020
In a new forecast by Forrester, online retail sales in Asia Pacific will grow from $1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%. Forrester also estimates* that online retail sales in Asia Pacific is expected to get a boost from new buyers due to COVID-19, [...]
Read More
Media Alert

Key Analyst Takeaways From Apple’s September 15 Tech Event

September 15, 2020
At its press event on Tuesday, Apple presented new wearables and iPads. Forrester VP and Principal Analyst Julie Ask and VP and Principal Analyst Thomas Husson both share perspective on Apple’s latest developments. From VP and Principal Analyst Julie Ask: The following are takeaways from today’s event on the Apple Watch: Apple is working hard [...]
Read More