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The healthcare industry is being disrupted. Emerging tech and a widespread access to data will enable customer profiling, and healthcare reform and disruptors like Amazon entering the market add fuel to the fire. As the industry that ranks fourth to last in Forrester’s CX Index – a survey of more than 110,000 consumers across 300 brands in 19 [...]

Despite the growing emphasis on eCommerce and omnichannel strategies in retail, more than 50% of retailers plan to open new stores in 2019. These findings come from Forrester’s and NRF’s annual survey that analyzes how retailers are investing in their stores and online businesses.     Retailers still face challenges with omnichannel and personalization. Fifty-six percent stated [...]

Forrester Research, Inc. (Nasdaq: FORR) announced today that Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at the Sidoti & Company Spring 2019 Investor Conference on Thursday, March 28 at the New York Marriott Marquis in New York City.   Mr. Colony and Mr. Doyle will present at 2:40 p.m. Eastern time. A link to the live webcast of the presentation will be available [...]

Forrester analysts share their perspective on gender equality in the security market ahead of International Women’s Day:   Stephanie Balaouras, Vice President & Research Director  “The cybersecurity industry is making enormous strides, but with women occupying only 11% of cybersecurity positions, the playing field is still not close to level. The industry needs to change its recruiting and [...]

Forrester analyzed the impact global economic trends will have on tech spending. According to the outlook, a weakening global economy will cause the global tech market’s growth to slow from 5% in 2018 to 3.8% by 2020.   Forrester also broke down tech spending trends by region, finding that:  The US represents more than 2/5 of [...]

Too few CMOs are significantly involved in digital transformation: According to new research by Forrester, less than a quarter of CMOs are directly responsible for leading their firm’s digital transformation strategy and only 16% are leading its execution.   This is likely attributed to the CMO’s high turnover, which presents the challenge of delivering short-term customer satisfaction and long-term digital transformation simultaneously. CMOs [...]

Cambridge, Mass., February 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2018 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $98.6 million for the fourth quarter of 2018, compared with $90.4 million for the fourth quarter of 2017. Research revenues increased 11%, and advisory services and events [...]

Forrester’s global forecast of the luxury retail market reveals sales are booming: eCommerce drove 39% of luxury sales growth in 2017 – a number that is expected to rise to 59% by 2023. According to the forecast, the four main growth factors are:  Income growth, especially amongst millennials in China. In the last two years, income grew by 15% in China and [...]

Forrester forecasts that CMOs will spend $146B on search marketing, banner and outstream advertising, instream advertising and email marketing in the US by 2023.   Macro trends like the increased use of digital media encourage marketers to invest in digital marketing, but depending on experience and sophistication, they have differing priorities. Specifically, Forrester found that:  Advanced marketers rethink where ad [...]

Today Facebook’s 15th anniversary invites consumers and advertisers alike to look back at the many challenges the company has faced and question what lies ahead for the next 15. Will Facebook still dominate as a major player in social media and advertising? Or will its platform and purpose transform?  Recently released research from Forrester uncovered a threatening shift [...]

The success of firms is now in great part determined by their ability to exploit technology to its highest potential. This reality is bringing about a very different future for the IT organization where technology-driven innovation will be a core competency — and the boundaries between IT and the business will fade. A number of [...]

LONDON – 23 January, 2019 – Not a single brand in the UK has managed to rise to the top of Forrester’s Customer Experience Index (CX Index™) rankings or continued to move upward. Customer experience (CX) quality languished in 2018 as more brands become mediocre. Forrester’s CX Index methodology measures how well a brand’s customer [...]

Creates a robust platform that helps companies adapt and grow in the age of the customer Cambridge, Mass., January 3, 2019 . . . Forrester (Nasdaq: FORR), one of the most influential research and advisory firms in the world, announced today that it has completed its previously announced acquisition of SiriusDecisions, a leading business-to-business research and [...]

Forrester evaluated the 11 most significant healthcare analytics providers. The new Wave is based on their ability to take cognitive analytics beyond marketing to help healthcare organizations (HCOs) better understand their customers and better determine risks/ROI for new initiatives.   Here is how the firms stacked up:  PwC is the sole leader in the space given its sophisticated approach to [...]

Creates a robust platform guiding companies to drive growth in the age of the customer Expansion opportunities across industries and regions Immediately accretive to pro forma EBITDA and EPS Cambridge, MA and Wilton, CT – November 27, 2018 – Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and [...]

Forrester’s 2019 predictions identify the major dynamics that will affect companies in the coming year – a year where firms will shift from strategic ambitions to pragmatic, surgical efforts. In 2018, leaders set their sights on large-scale initiatives such as digital transformation and customer experience (CX). But many faced the harsh reality that these strategies are hard, [...]

Cambridge, Mass., October 24, 2018 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2018 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $84.9 million for the third quarter of 2018, compared with $80.4 million for the third quarter of 2017. Research revenues increased 4%, and advisory services and events revenues increased [...]

In Forrester’s 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm’online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. Click here for more [...]

Forrester identified the 11 most significant global merchant payment providers — ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldline, and Worldpay (formerly Vantiv and Worldpay) — and researched, analyzed, and scored them. Click here for more information, and please contact press@forrester.com if you’d like a copy of [...]