Latest Press Releases
CAMBRIDGE, Mass., January 26, 2022 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. Eastern time on Thursday, February 9, 2023. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions [...]
Event is the premier destination for B2B marketing, sales, and product leaders to drive revenue growth CAMBRIDGE, Mass., January 26, 2023 — Forrester (Nasdaq: FORR) today announced that popular rock and soul band Nathaniel Rateliff & The Night Sweats will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, and digitally, [...]
Forrester: The Best Defense For Business Leaders During The 2023 Economic Downturn Is A Proactive Offense
To navigate this downturn, CEOs will need to simultaneously reduce spending while continuing to invest in their organizations’ long-term strategy CAMBRIDGE, Mass., January 26, 2023 – According to Forrester’s (Nasdaq: FORR) “Navigating The 2023 Downturn” research, the current global downturn will unfold in ways unlike any economic decline previously experienced. While prior recessions have followed a boom-bust cycle, [...]
Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize Their Partner Ecosystems
CAMBRIDGE, Mass., January 23, 2023 — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, [...]
Latest Media Alerts
Forrester: India’s Auto Industry Improved Their CX In 2022; Toyota Displaced Ford To Re-emerge As Leader
According to Forrester’s 2022 India Auto Manufacturers Customer Experience Index (CX Index™) rankings, Toyota emerged as the 2022 customer experience leader, zooming back to the top of the table and displacing last year’s leader Ford. Overall, the auto industry made progress, with the average scoring improving by two points and all brands delivering ‘good’ CX, [...]
According to Forrester’s “European Auto And Home Insurers Customer Experience Index (CX Index™) Rankings, 2022”, the average CX Index score for European auto and home insurers dropped significantly from 67.9 to 67.1 on a 100-point scale. For the report, Forrester surveyed 11,484 European adult customers of 39 auto and home insurance brands in France, Germany, [...]
Forrester: While Quality Of Customer Experience Improved In 2022, Malaysian Banks Continue To Offer Mediocre CX In 2022
According to Forrester’s 2022 Malaysian Banking Customer Experience Index (CX Index™) rankings, the average CX Index score of Malaysian banks improved significantly, from 62.7 to 65.7 on a 100-point scale. However, all brands are still stuck in the OK category. In this second annual evaluation, most banks’ CX Index scores inched forward and the rankings [...]
As global uncertainties — inflation, labor shortages, and supply chain issues included — persist, retailers must reinvent their technology, processes, operations, and employee experience (EX) measures this holiday season. Forrester’s “The 2022 Holiday Planning Guide” outlines key insights to help retailers plan their marketing and fulfillment operations and deliver on consumer expectations. Additionally, Forrester’s“2022 Online [...]
Latest Media Coverage
CNN: VP, Principal Analyst Mary Pilecki discusses consumer impacts stemming from brands changing their loyalty programs. Read the full article here. Read more from Mary here.
Training Magazine: VP, Principal Analyst Katy Tynan talks about how talent development bolstered by a skills-first talent strategy will grow in importance to companies focused on outcomes. Read the full article here. Read more from Katy here.
The Wall Street Journal: Senior Analyst Jess Burn describes reasons why email security will receive “extra emphasis” in 2023. Read the full article here. Read more from Jess here.
Adweek: VP, Research Director Mike Proulx discusses why there will be a cooling-off period for the metaverse and NFTs in 2023. Read the full article here. Read more from Mike here.
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