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Latest Press Releases

Press Release

Forrester Joins UK Government G-Cloud As Strategic And Operational Research Advisory Services Provider For Digital Transformation

March 31, 2021
LONDON, UK, March 31, 2021 — Forrester (Nasdaq: FORR) has been named as a supplier to offer research and advisory services on the Crown Commercial Service’s (CCS) G-Cloud digital marketplace. The G-Cloud Framework supports UK Government organisations in achieving maximum commercial value for procurement of goods and services. In 2019-20, CCS helped the public sector achieve commercial benefits worth over £1 billion — supporting world-class public services that offer best value for taxpayers.  UK public sector organisations can now quickly and easily engage Forrester via the procurement channel to [...]
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Press Release

Comedian And Host Of “The Daily Show” Trevor Noah To Present At Forrester’s B2B Summit North America

March 30, 2021
A must-attend event for B2B marketing, sales, and product leaders, the event will showcase Forrester’s latest research and frameworks to grow revenue CAMBRIDGE, Mass., March 30, 2021 — Forrester (Nasdaq: FORR) today announced Trevor Noah, the most successful comedian in Africa and the host of the award-winning “The Daily Show,” will join the mainstage for a [...]
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Press Release

Forrester: 76% Of European CIOs Are Underprepared For Automation

March 29, 2021
Europe’s preparation for automation lags behind counterparts in North America and Asia Pacific, with government stimulus packages threatening to hinder post-pandemic progress LONDON, March 29, 2021 — Forrester (Nasdaq: FORR) predicts that employment protection initiatives instituted during the pandemic will diminish incentives and further delay CIOs’ plans for automation across Europe. This is despite the fact that 76% [...]
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Press Release

Forrester Bolsters Its Presence In The Nordics To Help Businesses Accelerate Growth; Opens New Entity In Stockholm

March 24, 2021
CAMBRIDGE/STOCKHOLM, March 24, 2021 — Forrester (Nasdaq: FORR) today announced the opening of its Nordic entity in Stockholm, Sweden. The new presence will serve as a Forrester hub for clients located across Sweden, Norway, Finland, and Denmark. The expansion allows Forrester to build deeper relationships with technology and business leaders in the region and deliver [...]
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Latest Media Alerts

Media Alert

Forrester: Business Resilience During A Crisis Comes With Being “Future Fit”

3 days ago
Most organizations were not ready for COVID-19, thinking the risk of a pandemic too remote to consider in their planning. Yet some were able to pivot to new opportunities. Others filled market gaps left by competitors unable to cope. According to Forrester, planning and execution of a “future fit” tech strategy creates an effective foundation [...]
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Media Alert

Hybrid Events: Considerations For B2B Marketers

March 19, 2021
2020 drastically changed how events were held, with B2B marketing and event teams quickly shifting to a virtual model. As we start moving away from social distancing rules established by the pandemic, marketers will work towards a hybrid model — blending both physical and virtual elements. New research from Forrester is designed to help B2B [...]
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Media Alert

In 2021, Security Professionals Must Target Five Cyberthreats To Get Out Of “Pandemic Mode”

March 18, 2021
As many organizations fought to reconfigure their workforce to be significantly more home-based last year per the pandemic, the collective threat landscape increased dramatically as well. New research from Forrester describes how security professionals can better reduce risk and furnish a quicker exit out of “pandemic mode” by targeting the following five greatest cyberthreats in 2021: State-sponsored espionage and disinformation: This year, state [...]
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Media Alert

Why Are Physicians Hesitant To Utilize Remote Devices In Healthcare?

March 17, 2021
Currently, more than six in 10 Americans suffer from at least one chronic disease or health condition that demands medical attention to monitor or treat once diagnosed. At the same time, many Americans lack affordable, convenient, and adequate healthcare; food, water, education, utilities, shelter, and safety; and community services, family, or social support. New research [...]
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Latest Media Coverage

Media Coverage

The Washington Post – Microsoft wins $21 billion Army contract for augmented reality headsets

4 days ago
The Washington Post: VP & Principal Analyst J.P. Gownder offers insights on Microsoft awarding the U.S. Army a contract worth up to $21 billion for augmented reality headsets: “It’s the biggest mixed-reality deal out there,” he says. Read the full article here.
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Media Coverage

Today – 6 workplace changes you can actually expect when you return to the office

4 days ago
Today.com: Speaking with this NBC outlet, Principal Analyst David Johnson breaks down several workplace changes employees can expect to encounter when they ultimately return to the office. These include a hybrid workforce, fewer meetings, less Zoom fatigue, and more transparency about employees’ home lives. Read the full article here.
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Media Coverage

Financial Express – WhatsApp Pay: Why Facebook-owned messaging service hasn’t exploded yet in its biggest market India

4 days ago
Financial Express: Analyst Arnav Gupta speaks to this outlet about why WhatsApp Pay has not taken off exponentially, considering that India is its largest market in terms of users. Read the full article here.
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Media Coverage

Reuters – Global garment makers unite to demand better terms from retailers

4 days ago
Reuters: Forrester data on global retailers losing $1.2 trillion in sales in 2020 is featured in this article about global garment makers. This article has also been syndicated to Yahoo! Finance, MSN, Financial Post, U.S. News & World Report, and The Globe & Mail. Read the full article here.
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