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Cambridge, Mass., June 16, 2021 — Forrester (Nasdaq: FORR) Founder, Chairman, and CEO George F. Colony has been named one of Glassdoor’s Top CEOs in 2021, based on anonymous and voluntary reviews Forrester employees shared on Glassdoor throughout the past year. Among chief executives recognized by employees in the US, Colony ranks 12th out of [...]

I dispositivi “Smiley BoxTM” intuitivi e facili da usare assicurano il flusso di dati operativi essenziali per ripristinare la fiducia dei passeggeri durante la pandemia  CAMBRIDGE, Massachusetts, 16 giugno 2021 – Forrester (Nasdaq: FORR) ha annunciato oggi che la società di gestione aeroportuale SEA si avvarrà della soluzione touchless di Forrester, FeedbackNow, per la misurazione in tempo reale della customer experience (CX) in due degli [...]

Intuitive and easy-to-use “Smiley BoxTM” devices ensure the flow of vital operational data for restoring passenger confidence during the pandemic CAMBRIDGE, Mass., June 16, 2021 – Forrester (Nasdaq: FORR) announced today that airport management company SEA Group is relying on Forrester FeedbackNow’s touchless solution for real-time customer experience (CX) measurement at two of Milan’s busiest [...]

Canadian brands revamped customer experiences to match changing needs and expectations due to COVID-19 CAMBRIDGE, Mass., June 3, 2021 — Forrester’s (Nasdaq: FORR) Canada 2021 Customer Experience Index (CX Index™) reveals that customer experience quality among Canadian brands remained stable, despite the COVID-19 pandemic. The pandemic changed customer needs and expectations in unprecedented ways. This [...]

From evolving consumer and employee sentiment, to changing investor priorities and new competitive pressures, firms are adapting to a set of market shifts and physical risks that require a strong commitment to environmental sustainability. Today’s organisation must balance growth priorities with those of people and the planet, aligning with long-term customer and stakeholder values. At [...]

What:  Forrester Research, Inc. (Nasdaq: FORR), one of the most influential research and advisory firms in the world will ring the Nasdaq Opening Bell remotely from across the country. George F. Colony, Founder, Chairman, & CEO, will ring the Opening Bell alongside the Company’s team in a virtual bell ringing ceremony. When: Monday, May 3, [...]

Most organizations were not ready for COVID-19, thinking the risk of a pandemic too remote to consider in their planning. Yet some were able to pivot to new opportunities. Others filled market gaps left by competitors unable to cope. According to Forrester, planning and execution of a “future fit” tech strategy creates an effective foundation [...]

2020 drastically changed how events were held, with B2B marketing and event teams quickly shifting to a virtual model. As we start moving away from social distancing rules established by the pandemic, marketers will work towards a hybrid model — blending both physical and virtual elements. New research from Forrester is designed to help B2B [...]

The Wall Street Journal: Principal Analyst TJ Keitt shares the impact of the pandemic on customer experience and discusses the measures high performing companies embraced to improve Forrester’s CX Index US scores. Read the full article here. Read more from TJ here.

Forrester Chief Sales Officer Kelley Hippler is interviewed by author and award-winning blogger Matt Heinz for Sales Pipeline Radio about Forrester’s business transformation per the launch of Forrester Decisions and highlights stemming from B2B Summit. Watch the full interview here.

Senior Analyst Nick Barber discusses the impact Zoom will have on the workplace post-pandemic. Read the full Marketplace article here. More insights from Nick here.

Associated Press cites Forrester data in an article about the return of in-store shopping: 8% of shoppers return to stores less when they make their purchases in-store, and online shopping will increase to $1.1 trillion in 2023. This article has been syndicated to multiple national outlets in the US, including ABC News, Fortune, Chicago Tribune, MSN, Toronto Star, Seattle Times, US [...]