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Trusted organizations build unbreakable bonds with customers, attract the best talent, and have greater growth potential CAMBRIDGE, Mass., May 12, 2021 — According to Forrester’s (Nasdaq: FORR) Trust Imperative research, a slew of corporate and governmental scandals and an influx of misinformation have destabilized the public’s trust in many traditional institutions. As consumers lose trust in [...]

Cambridge, Mass., May 5, 2021 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2021 first-quarter financial results. First-Quarter Financial Performance Total revenues were $113.8 million for the first quarter of 2021, compared with $106.3 million for the first quarter of 2020. On a GAAP basis, net income was $4.0 million, or $0.21 [...]

Mit 15 neuen Forschungsdienstleistungen hilft Forrester Unternehmen dabei, das Tempo der Geschäfts- und digitalen Transformation nach der Pandemie aufrechtzuerhalten und zu beschleunigen CAMBRIDGE, Mass., May 3, 2021 — Forrester (Nasdaq: FORR) gab heute Forrester Decisions bekannt, ein neues, kundenorientiertes Forschungsproduktportfolio, das für Führungskräfte und ihre Teams entwickelt wurde, um den Weg zwischen mutiger Vision und überlegener Geschäftsentwicklung [...]

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix CAMBRIDGE, Mass., May 4, 2021 — Forrester (Nasdaq: FORR) released the latest version of its B2B Revenue Waterfall, formerly known as the SiriusDecisions Demand Unit Waterfall®, to plan and measure progress against both net new and existing [...]

From evolving consumer and employee sentiment, to changing investor priorities and new competitive pressures, firms are adapting to a set of market shifts and physical risks that require a strong commitment to environmental sustainability. Today’s organisation must balance growth priorities with those of people and the planet, aligning with long-term customer and stakeholder values. At [...]

What:  Forrester Research, Inc. (Nasdaq: FORR), one of the most influential research and advisory firms in the world will ring the Nasdaq Opening Bell remotely from across the country. George F. Colony, Founder, Chairman, & CEO, will ring the Opening Bell alongside the Company’s team in a virtual bell ringing ceremony. When: Monday, May 3, [...]

Most organizations were not ready for COVID-19, thinking the risk of a pandemic too remote to consider in their planning. Yet some were able to pivot to new opportunities. Others filled market gaps left by competitors unable to cope. According to Forrester, planning and execution of a “future fit” tech strategy creates an effective foundation [...]

2020 drastically changed how events were held, with B2B marketing and event teams quickly shifting to a virtual model. As we start moving away from social distancing rules established by the pandemic, marketers will work towards a hybrid model — blending both physical and virtual elements. New research from Forrester is designed to help B2B [...]

VP, Principal Analyst Joanna O’Connell comments on Verizon’s $5 billion sale of Yahoo! and AOL to Apollo Global Management. Joanna has been quoted in several business publications around the global, including: Associated Press This article has also been syndicated to outlets including The Washington Post, U.S. News & World Report, and CNBC-TV18. Bloomberg This article has also been [...]

The Wall Street Journal: VP, Research Director Ian Jacobs shares how machine learning software is being used in call centers to improve customer experience. The article also cites Forrester data predicting that U.S. businesses will spend roughly $7 billion on contact center systems in 2021. Read the full article here. Read more from Ian here.

CNBC: Senior Analyst Collin Colburn discusses how Apple’s recent app tracking transparency changes will influence how advertisers target ads for consumers. This article also cites Forrester research about how brands spent at least an estimated $5 billion on retail media in 2020. Read the full article here. Read more from Collin here.

The New York Times: VP, Principal Analyst Sucharita Kodali discusses why, despite pandemic-altered habits, most U.S. consumers still prefer to shop for groceries in physical stores. Read the full article here. This article has also been syndicated to The Sydney Morning Herald and The Seattle Times. Read more from Sucharita here.