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Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies May 15, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). [...]

The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty  SINGAPORE, May 14, 2025 — Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 [...]

CAMBRIDGE, Mass., May 6, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. “We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline [...]

Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent CAMBRIDGE, Mass., May 6, 2025 — As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

Forbes: VP, Principal Analyst Dipanjan Chatterjee shares how Priceline’s AI tool to drive travel search and personalization trends, Neighborhood Navigator, reflects the kind of “emotional relevance that builds the strongest brand moats.” Read the full article here. Read more from Dipanjan here.

The Wall Street Journal: As AI assumes a larger role in search, Senior Analyst Nikhil Lai describes how marketers will increasingly focus on how closely AI-generated summaries and prompt responses match the way they want their brands to be perceived. Read the full article here. Read more from Nikhil here.

Mint: In an interview, VP, Research Director Ashutosh Sharma addresses how the rise of emerging tech projects and the nimbleness of tech mid-cap companies in India have allowed these types of companies to outperform their larger peers when it comes to revenue growth. Read the full article here. Read more from Ashutosh here.

Fortune India: In a story exploring the impact of India-UK FTA on the Indian IT sector, VP, Research Director Ashutosh Sharma discusses how the changes are a big positive when it comes to deploying talent in the short term. Read the full article here. Read more from Ashutosh here.