Newsroom

A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com

Chiara Carella, Europe
+44 20 7323 7714
ccarella@forrester.com

Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

MEDIA ALERT

Global Tech Market Growth Slows From 5% to 3.8% From 2018-2020

February 26, 2019
Forrester analyzed the impact global economic trends will have on tech spending. According to the outlook, a weakening global economy will cause the global tech market’s growth to slow from 5% in 2018 to 3.8% by 2020.   Forrester also broke down tech spending trends by region, finding that:  The US represents more than 2/5 of [...]
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MEDIA ALERT

Only 16% Of CMOs Lead Their Firm’s Digital Transformation

February 15, 2019
Too few CMOs are significantly involved in digital transformation: According to new research by Forrester, less than a quarter of CMOs are directly responsible for leading their firm’s digital transformation strategy and only 16% are leading its execution.   This is likely attributed to the CMO’s high turnover, which presents the challenge of delivering short-term customer satisfaction and long-term digital transformation simultaneously. CMOs [...]
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PRESS RELEASE

Forrester Research Reports 2018 Fourth-Quarter And Full-Year Financial Results

February 13, 2019
Cambridge, Mass., February 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2018 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $98.6 million for the fourth quarter of 2018, compared with $90.4 million for the fourth quarter of 2017. Research revenues increased 11%, and advisory services and events [...]
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MEDIA ALERT

Global Luxury Retail Forecast Through 2023

February 11, 2019
Forrester’s global forecast of the luxury retail market reveals sales are booming: eCommerce drove 39% of luxury sales growth in 2017 – a number that is expected to rise to 59% by 2023. According to the forecast, the four main growth factors are:  Income growth, especially amongst millennials in China. In the last two years, income grew by 15% in China and [...]
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MEDIA ALERT

Digital Marketing Spend To Reach $146B By 2023

February 10, 2019
Forrester forecasts that CMOs will spend $146B on search marketing, banner and outstream advertising, instream advertising and email marketing in the US by 2023.   Macro trends like the increased use of digital media encourage marketers to invest in digital marketing, but depending on experience and sophistication, they have differing priorities. Specifically, Forrester found that:  Advanced marketers rethink where ad [...]
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MEDIA ALERT

Facebook’s 15th Anniversary & What’s Next

February 4, 2019
Today Facebook’s 15th anniversary invites consumers and advertisers alike to look back at the many challenges the company has faced and question what lies ahead for the next 15. Will Facebook still dominate as a major player in social media and advertising? Or will its platform and purpose transform?  Recently released research from Forrester uncovered a threatening shift [...]
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PRESS RELEASE

Forrester Foresees The Future Of IT

January 24, 2019
The success of firms is now in great part determined by their ability to exploit technology to its highest potential. This reality is bringing about a very different future for the IT organization where technology-driven innovation will be a core competency — and the boundaries between IT and the business will fade. A number of [...]
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PRESS RELEASE

Forrester: Customer Experience in the UK Stagnates With More Brands Becoming Mediocre

January 23, 2019
LONDON – 23 January, 2019 – Not a single brand in the UK has managed to rise to the top of Forrester’s Customer Experience Index (CX Index™) rankings or continued to move upward. Customer experience (CX) quality languished in 2018 as more brands become mediocre. Forrester’s CX Index methodology measures how well a brand’s customer [...]
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PRESS RELEASE

Forrester Completes Acquisition Of SiriusDecisions

January 3, 2019
Creates a robust platform that helps companies adapt and grow in the age of the customer Cambridge, Mass., January 3, 2019 . . . Forrester (Nasdaq: FORR), one of the most influential research and advisory firms in the world, announced today that it has completed its previously announced acquisition of SiriusDecisions, a leading business-to-business research and [...]
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MEDIA ALERT

Forrester Evaluates Top 11 Healthcare Analytics Firms

December 6, 2018
Forrester evaluated the 11 most significant healthcare analytics providers. The new Wave is based on their ability to take cognitive analytics beyond marketing to help healthcare organizations (HCOs) better understand their customers and better determine risks/ROI for new initiatives.   Here is how the firms stacked up:  PwC is the sole leader in the space given its sophisticated approach to [...]
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PRESS RELEASE

Forrester To Acquire SiriusDecisions

November 27, 2018
Creates a robust platform guiding companies to drive growth in the age of the customer Expansion opportunities across industries and regions Immediately accretive to pro forma EBITDA and EPS Cambridge, MA and Wilton, CT – November 27, 2018 – Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and [...]
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PRESS RELEASE

Forrester Research Reports 2018 Third-Quarter Financial Results

October 24, 2018
Cambridge, Mass., October 24, 2018 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2018 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $84.9 million for the third quarter of 2018, compared with $80.4 million for the third quarter of 2017. Research revenues increased 4%, and advisory services and events revenues increased [...]
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MEDIA ALERT

The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

October 15, 2018
In Forrester’s 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm’online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. Click here for more [...]
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MEDIA ALERT

The Forrester Wave™: Global Merchant Payment Providers, Q4 2018

October 10, 2018
Forrester identified the 11 most significant global merchant payment providers — ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldline, and Worldpay (formerly Vantiv and Worldpay) — and researched, analyzed, and scored them. Click here for more information, and please contact press@forrester.com if you’d like a copy of [...]
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MEDIA ALERT

The Application Security Market Will Exceed $7 Billion By 2023

October 4, 2018
Global application security spending reached $2.8 billion in 2017, and we predict that the application security market will experience a 16.4% compound annual growth rate, reaching $7.1 billion in annual spend by 2023. Click here for more information, and please contact press@forrester.com if you’d like a copy of this report.
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MEDIA ALERT

Forrester Analytics: Internet-Of-Things Spending Forecast, 2017 To 2023 (Global)

October 3, 2018
In its first internet-of-things (IoT) spending forecast, Forrester has focused on forecasting the direct company spend on IoT-specific products and services, without including the value of additional general-purpose technologies, such as new storage, that may also be required. Forrester forecasts that companies will spend $434.9 billion to design, plan, build, and run IoT solutions by [...]
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MEDIA ALERT

Protecting Customers From Cyberthreats

September 25, 2018
Today, savvy customers worry about their privacy and a business’ ability to protect them from cybercriminals, fraudsters, dubious third parties, and government surveillance. As attackers increase their sophistication, CIOs must adopt automation in areas such as protection, breach detection and response, data intelligence, and privacy workflow. Forrester outlined the four proactive stages businesses should take to [...]
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MEDIA ALERT

Nike Makes No Sacrifices

September 21, 2018
While 23% of consumers felt “disgusted” by Nike’s Colin Kaepernick ad campaign, 26% of consumers reported a positive emotional response. Nike’s market price is also at an all-time high of $135 billion. This correlation suggests that Nike took a calculated risk, knowing its shoppers tend to be young urbanites with little military affiliation. As a [...]
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MEDIA ALERT

The Future Of Payments: What It’ll Look Like By 2022

September 21, 2018
The evolution of cash to digital payment methods is surging globally, growing to a $10 trillion-plus market. But as venture funding for consumer payments increases and the economic and political forces shaping payments intensify, another evolution is coming — it includes the rise of biometric payments, invisible transactions, and more orchestrated rewards. Forrester believes the future [...]
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MEDIA ALERT

Stop Bad Bots From Killing Customer Experience

September 6, 2018
Studies show that “bad bots” account for up to 29% of all internet traffic, significantly degrading performance and availability of web services. They compromise the security of applications and distort data used to make business decisions. New research from Forrester explains some of the implications as well as how businesses should handle their bot program [...]
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