Latest Newsroom Posts
Press Release
Forrester: Banks Must Choose — Own Customers Or Power Finance
Changing customer expectations, an erosion of consumer trust, and regulatory influence will drive banking to be invisible, connected, insights-driven, and purposeful by 2030 CAMBRIDGE, Mass., August 6, 2020 — In a new report, “The Future Of Banking Is Built On Trust,” Forrester (Nasdaq: FORR) predicts that banks will have a stark choice: own customers or [...]
Read More
Media Alert
Samsung’s Expanded Partnership With Microsoft Is Very Powerful
Following Samsung’s Galaxy Unpacked virtual event which took place today and announced the latest Samsung releases in 2020, Forrester analysts have shared their comments: VP & principal analyst Frank Gillett: On Samsung’s expanded partnership with Microsoft: “Samsung’s expanded partnership with Microsoft to integrate Microsoft 365 apps with Samsung smartphone users is the biggest news from [...]
Read More
Media Alert
Google Isn’t Trying To Outsell Samsung With The Pixel 4a
The launch of Google’s latest budget smartphone, the Pixel 4a, has been a long time coming. On August 3rd the tech giant will present the Pixel 4a to the public. VP & Principal Analyst Frank Gillett shared his thoughts in a pre-commentary: “Just like Apple’s iPhone SE, the Pixel A series phones are important for expanding the [...]
Read More
Press Release
Forrester Research Reports 2020 Second-Quarter Financial Results
Cambridge, Mass., July 30, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $113.5 million for the second quarter of 2020, compared with $128.2 million for the second quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue [...]
Read More
Media Alert
Key RPA Trends In China
Forrester predicts that the global RPA software market will grow to $4.2 billion in 2023; the market for RPA services will top $12 billion. Although North America and Europe still account for most of this market, RPA adoption has gained significant momentum in China over the past 18 months and Forrester expects it to reach [...]
Read More
Media Alert
How Volkswagen Group Australia Ended CX Bonuses And Boosted Scores And Profitability
Even though paying employees for delivering good customer experience is a bad idea, many firms still do it. However, there are some who have seen excellent results since eliminating this practice. A new Forrester report details how Volkswagen Group Australia (VGA), a firm in an industry that’s notorious for this practice, ended CX bonuses and saw CX [...]
Read More
Media Alert
Tech Will Be More Relevant – The Future Of The European Job Market
2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. Forrester’s research data shows that the European job market will become even more dynamic, with job eliminations and skills shortages leading to booming job markets and employment wastelands: Technologies will be more relevant: Digital twins [...]
Read More
Media Alert
Australian Mobile Banking App Review; CommBank Leads For Fourth Year Running
Mobile apps are the touchpoint of choice for Australians to manage their finances. Forrester data indicates that 53% of Australian online adults use their smartphone to conduct their banking. Forrester reviewed the mobile banking apps of the Big Four Australian banks and neobank 86 400 and found that leading Australian banks do well at delivering [...]
Read More
Media Alert
Video Game Innovation Can Help Level Up Cloud Strategy
The video game industry has always been a hub of innovation, leveraging emerging technologies to create new experiences for players. Cloud-native infrastructure and development are no different. New research from Forrester describes what infrastructure and operations (I&O) professionals across all verticals should adopt, and avoid, in upcoming cloud projects. Core takeaways include the following: How using [...]
Read More
Press Release
Forrester Forecasts EU Tech Spending Could Decline By Up to 9% In 2020 Due To The Coronavirus Pandemic
LONDON, July 23, 2020 — Forrester (NASDAQ: FORR) predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, [...]
Read More
Media Alert
The Five Mobile Advertising Trends To Watch in 2020
Mobile has drastically changed modern marketing. Mobile is the consumer’s primary and preferred device. And marketers are moving spend to mobile in droves. The Forrester report “Mobile Advertising Trends To Watch – Take Steps To Prepare Your Strategy Today” highlights how mobile is shaping advertising trends in 2020 and beyond and what actions B2C marketers should consider. In [...]
Read More
Press Release
Forrester: CIOs Must Build And Invest In Adaptiveness To Tackle Post-Pandemic Challenges
Adaptiveness is key to customer obsession and will allow organizations to anticipate and react to rapid unexpected changes in technology and customer markets BEIJING, July 22, 2020 — The pressures of the ongoing trade situation and disruption from the COVID-19 lockdown have generated a level of volatility that creates both risk and extraordinary opportunity. According to Forrester (Nasdaq: FORR), [...]
Read More
Press Release
Forrester Research To Broadcast Its 2020 Second-Quarter Earnings Conference Call
CAMBRIDGE, Mass., July 16, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 30, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.directeventreg.com/registration/event/7428859. Instructions [...]
Read More
Press Release
Forrester Identifies Five Pandemic-Induced Trends That Will Change Business And Technology Over The Next Decade
Changes in customers’ expectations, digital experiences, work, technology, and business resiliency will alter business permanently CAMBRIDGE, Mass., July 16, 2020 — According to Forrester (Nasdaq: FORR), the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, “The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever,” [...]
Read More
Media Alert
How COVID-19 Shifted Business And Tech Priorities In Asia Pacific
The unprecedented lockdowns triggered by the COVID-19 pandemic has had a massive impact on business. As companies in Asia Pacific look to come out of this difficult period, they must make some hard choices. Forrester surveyed Business and Technology decision-makers in Asia Pacific in January and again in May to understand how their business and [...]
Read More
Media Alert
What Is The Current State Of Remote Work?
The COVID-19 crisis is forcing many companies to reconsider long-term strategies for flexible working. While remote working is currently essential, doing it well requires organizations to formalize a structure for it that mitigates its major challenges, such as outdated technology, lack of face-to-face interaction, and employee trust issues, as well as responses specific to COVID-19. [...]
Read More
Press Release
Forrester Announces Customer Experience Reality Day Challenge To Inspire Leaders To Evaluate And Deliver Exceptional CX
Executives to assess if their firm’s brand promise and customer experience align CAMBRIDGE, Mass., July 14, 2020 — To inspire and challenge leaders to better understand what their customers experience every day, Forrester (Nasdaq: FORR), is designating July 15, 2020 as Customer Experience (CX) Reality Day. Changing consumer behaviors and rising customer expectations are forcing companies to make CX [...]
Read More
Media Alert
With GAIA-X Europe Signals A Serious Intent To Build A Sovereign Data Cloud
In October 2019, the French and German economic ministries boldly announced that they were joining forces to build a European sovereign data cloud. They have set up GAIA-X as a specifically European response to long-standing concerns about data sovereignty following the passage of the 2018 US CLOUD Act. In June 2020, more concrete details followed; [...]
Read More
Media Alert
What Helps Ensure Private Cloud Success?
Despite reportedly high private cloud adoption, enterprises still struggle with build-out. Success with private cloud comes only through embracing self-service, full automation, and services that cater to developer needs. Yet most technology managers lack enough hands-on experience with public cloud to understand how to translate this to their own environment. Updated research from Forrester outlines the top private cloud recommendations [...]
Read More
Media Alert
PEAK Coaching Drives Performance, PEAK Leadership Powers Employee Experience (EX)
Coaching isn’t a new concept in the realm of leadership practice. Yet few organizations have invested in developing managers at all levels to become coaches who can systematically support and drive their team members’ growth. Forrester emphasizes that while there are many tools in a leader’s toolbox, coaching is the most effective in driving business [...]
Read More