Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Media Alert

Online Retail Will Reach US$2.5 Trillion In Asia Pacific By 2024

4 days ago
In a new forecast by Forrester, online retail sales in Asia Pacific will grow from $1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%. Forrester also estimates* that online retail sales in Asia Pacific is expected to get a boost from new buyers due to COVID-19, [...]
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Media Alert

Key Analyst Takeaways From Apple’s September 15 Tech Event

September 15, 2020
At its press event on Tuesday, Apple presented new wearables and iPads. Forrester VP and Principal Analyst Julie Ask and VP and Principal Analyst Thomas Husson both share perspective on Apple’s latest developments. From VP and Principal Analyst Julie Ask: The following are takeaways from today’s event on the Apple Watch: Apple is working hard [...]
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Press Release

Forrester Research, Inc. CEO And CFO To Speak At The Sidoti & Company, LLC Virtual Investor Conference

September 15, 2020
Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, September 23, 2020 at 10 a.m. Eastern. A link to the live webcast of the presentation will be available via the [...]
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Press Release

Forrester Announces Full Conference Agenda For Security & Risk Global 2020 Virtual Experience

September 14, 2020
Event explores the biggest global risks of the decade and the latest tools to keep enterprises secure from new cyberthreats CAMBRIDGE, Mass., September 14, 2020 — Forrester (Nasdaq: FORR) today announced its full conference agenda for its Security & Risk Global 2020 live virtual experience to be held September 21–23, 2020. A destination for cybersecurity, [...]
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Press Release

Grammy Award Winner And Rock And Roll Hall Of Fame Inductee Michael McDonald To Headline Forrester’s H2 2020 Live Virtual Events

September 10, 2020
Renowned music icon to perform at Security & Risk Global, Data Strategy & Insights North America, and Technology & Innovation Global CAMBRIDGE, Mass., September 10, 2020 — Forrester (Nasdaq: FORR) today announced acclaimed musician and Rock and Roll Hall of Fame inductee Michael McDonald will serve as headline musical performer for its Security & Risk [...]
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Media Alert

The New Microsoft Surface Duo Represents A Bold Move

September 10, 2020
This Thursday, Microsoft’s dual-screen Surface Duo arrived in stores in the US. VP and Principal Analyst J.P. Gownder has been using the device first-hand and is able to share further comments. Here is a first quick take from J.P.: “Microsoft’s Surface Duo represents a bold move: Back into phones after the Nokia fiasco; into Android phones despite its rivalry with Google; [...]
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Press Release

Forrester: Empowered Customers Have Turned The Tables On Consumer-Facing Businesses

September 9, 2020
Consumers will dictate how B2C firms sell to them, forcing companies to continually adapt and keep up with changing customer expectations and buying behaviors. CAMBRIDGE, Mass., Sept. 9, 2020 — According to Forrester (Nasdaq: FORR), consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to [...]
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Media Alert

Forrester: Most Indian Banking Apps Behind The Curve On Functionality

September 3, 2020
Mobile apps are the touchpoint of choice for millions of Indian consumers to manage their finances. Forrester data indicates that 70% of Indian online adults with a bank account do their banking on a mobile app or website using their smartphone.  A new report from Forrester reviews the mobile banking apps of 5 banks in [...]
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Press Release

Forrester’s Canada 2020 Customer Experience Index: CX Scores Remain Stable While Several Industries See Improved CX Quality Despite COVID-19 Pandemic

August 27, 2020
Canadian brands must focus on emotion to differentiate from competition CAMBRIDGE, Mass., August 27, 2020 — According to Forrester’s (Nasdaq: FORR) Canada 2020 Customer Experience Index (CX Index™), 11% of Canadian brands significantly improved their CX Index scores this year. The results also reveal that despite the COVID-19 pandemic, several industries saw an improvement in customer [...]
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Media Alert

Forrester: Xero’s Acquisition Of Waddle Signals Its Move Into Lending

August 26, 2020
On August 25th, accounting software provider Xero announced that it will acquire Waddle, a cloud-based invoice lending platform, for A$80 million to help SMBs get access to working capital. Providing a lending platform to other lenders lets Xero enter lending without the regulatory burden and risk on its balance sheets. Forrester’s Zhi-Ying Barry comments on [...]
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Media Alert

How Gojek Put Data-Driven Insights At The Heart Of Its Strategy

August 25, 2020
Most organizations seek to become insights-driven, but few enterprises attain mastery over the how to be one. To be truly insights-driven, business technology leaders must retool their organizations across multiple dimensions — talent, organizational design, process, and culture — to graft data into the DNA of the business. In a new case study report, Forrester [...]
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Media Alert

The Demand For Racial Equity Is Forcing Brands To Rethink Strategy

August 24, 2020
There used to be a time when brand strategy in the face of social movements was to do nothing. No more. Recent protests and bursts of violence over racial inequality are forcing brands – per consumer expectations – to actually take a side. Under the harsh glare of the social justice spotlight, the margin of error for brands has vanished. Brand [...]
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Media Alert

COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives

August 18, 2020
A new Forrester report, ‘COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives’, shows how Blockchain remains a nascent technology. And in times of crisis and financial constraint, spending on emerging technologies tends to be cut or even eliminated. But COVID-19 isn’t all bad news for DLT. COVID-19 stopped the clock on enterprise blockchain projects, but not [...]
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Press Release

Forrester Announces Conference Agenda For Summit Asia Pacific 2020

August 12, 2020
The live virtual experience will offer the latest insights and best practices to help B2B & B2C marketing and customer experience (CX) leaders grow their businesses SINGAPORE, August 12, 2020 — Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, [...]
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Press Release

Forrester: Banks Must Choose — Own Customers Or Power Finance

August 6, 2020
Changing customer expectations, an erosion of consumer trust, and regulatory influence will drive banking to be invisible, connected, insights-driven, and purposeful by 2030 CAMBRIDGE, Mass., August 6, 2020 — In a new report, “The Future Of Banking Is Built On Trust,” Forrester (Nasdaq: FORR) predicts that banks will have a stark choice: own customers or [...]
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Media Alert

Samsung’s Expanded Partnership With Microsoft Is Very Powerful

August 5, 2020
Following Samsung’s Galaxy Unpacked virtual event which took place today and announced the latest Samsung releases in 2020, Forrester analysts have shared their comments: VP & principal analyst Frank Gillett: On Samsung’s expanded partnership with Microsoft: “Samsung’s expanded partnership with Microsoft to integrate Microsoft 365 apps with Samsung smartphone users is the biggest news from [...]
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Media Alert

Google Isn’t Trying To Outsell Samsung With The Pixel 4a

August 3, 2020
The launch of Google’s latest budget smartphone, the Pixel 4a, has been a long time coming. On August 3rd the tech giant will present the Pixel 4a to the public. VP & Principal Analyst Frank Gillett shared his thoughts in a pre-commentary: “Just like Apple’s iPhone SE, the Pixel A series phones are important for expanding the [...]
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Press Release

Forrester Research Reports 2020 Second-Quarter Financial Results

July 30, 2020
Cambridge, Mass., July 30, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $113.5 million for the second quarter of 2020, compared with $128.2 million for the second quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue [...]
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Media Alert

Key RPA Trends In China

July 30, 2020
Forrester predicts that the global RPA software market will grow to $4.2 billion in 2023; the market for RPA services will top $12 billion. Although North America and Europe still account for most of this market, RPA adoption has gained significant momentum in China over the past 18 months and Forrester expects it to reach [...]
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Media Alert

How Volkswagen Group Australia Ended CX Bonuses And Boosted Scores And Profitability

July 30, 2020
Even though paying employees for delivering good customer experience is a bad idea, many firms still do it. However, there are some who have seen excellent results since eliminating this practice. A new Forrester report details how Volkswagen Group Australia (VGA), a firm in an industry that’s notorious for this practice, ended CX bonuses and saw CX [...]
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