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CX performance is mostly flat but showing early signs of making gains, with leading brands relying on emotion to build loyalty CAMBRIDGE, Mass., CX NYC, June 11, 2019 — Forrester today released its US 2019 Customer Experience Index (CX Index™) rankings, which show early signs of CX improvement when compared to previous years. Released at Forrester’s CX Forum [...]

While tech spending in Asia Pacific has grown significantly in recent years, the tailwinds will wane somewhat in 2019 and conditions could become stormy in 2020, with growth of the Asia Pacific tech market forecast to slow to 4%. China will spend US$256 billion on tech goods and services in 2019, cementing its position as [...]

Forrester estimates that online retail sales in Asia Pacific will almost double in the next five years, growing from $1.3 trillion in 2018 to $2.5 trillion in 2023, with a compound annual growth rate (CAGR) of 14.0% and accounting for 28% of total retail sales. Asia Pacific remains the largest region for online retail sales [...]

CAMBRIDGE, Mass., May 31, 2019 — Forrester Research, Inc. (Nasdaq: FORR) announced today that Chief Financial Officer Michael A. Doyle will speak at the William Blair Annual Growth Stock Conference on Wednesday, June 5 at the Loews Chicago Hotel in Chicago, Illinois.   Mr. Doyle will address the conference attendees at 2:40 p.m. Central time. A link to the live [...]

The offerings will help organizations reap the rewards from new initiatives in CX and Zero Trust CAMBRIDGE, Mass., May 29, 2019 — Forrester today unveiled two new learning offerings, expanding its suite to include certification for security and risk professionals and enterprisewide customer experience training. Zero Trust Certification arms security and risk professionals with a trusted [...]

Forrester expects the number of global smartphone subscribers to reach 3.9 million by 2023. In his latest report “Reimagine Mobile To Activate The Total Brand Experience” VP and Principal Analyst Thomas Husson highlights why brands must think beyond a mobile-first design to integrate and activate a comprehensive growth-focused marketing strategy.   The report helps CMOs to look past [...]

MUMBAI, May 28, 2019 – There is a direct correlation between being an innovator and market leadership, according to research released by Forrester today at its annual Digital Transformation & Innovation Forum in India. Firms with advanced technology-driven innovation practices grow as much as five times faster than their industry average. This makes technology-driven innovation [...]

Cambridge, Mass., April 30, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2019 first-quarter financial results. First-Quarter Financial Performance Total revenues were $100.6 million for the first quarter of 2019, compared with $77.7 million for the first quarter of 2018. Research revenues increased 33%, and advisory services and events revenues increased [...]

Cambridge, Mass., April 17, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Tuesday, April 30, 2019. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for [...]

The healthcare industry is being disrupted. Emerging tech and a widespread access to data will enable customer profiling, and healthcare reform and disruptors like Amazon entering the market add fuel to the fire. As the industry that ranks fourth to last in Forrester’s CX Index – a survey of more than 110,000 consumers across 300 brands in 19 [...]

Despite the growing emphasis on eCommerce and omnichannel strategies in retail, more than 50% of retailers plan to open new stores in 2019. These findings come from Forrester’s and NRF’s annual survey that analyzes how retailers are investing in their stores and online businesses.     Retailers still face challenges with omnichannel and personalization. Fifty-six percent stated [...]

Cambridge, Mass., March 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) announced today that Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at the Sidoti & Company Spring 2019 Investor Conference on Thursday, March 28 at the New York Marriott Marquis in New York City.   Mr. Colony and Mr. Doyle will present at 2:40 p.m. Eastern time. A link to [...]

Forrester analysts share their perspective on gender equality in the security market ahead of International Women’s Day:   Stephanie Balaouras, Vice President & Research Director  “The cybersecurity industry is making enormous strides, but with women occupying only 11% of cybersecurity positions, the playing field is still not close to level. The industry needs to change its recruiting and [...]

Forrester analyzed the impact global economic trends will have on tech spending. According to the outlook, a weakening global economy will cause the global tech market’s growth to slow from 5% in 2018 to 3.8% by 2020.   Forrester also broke down tech spending trends by region, finding that:  The US represents more than 2/5 of [...]

Too few CMOs are significantly involved in digital transformation: According to new research by Forrester, less than a quarter of CMOs are directly responsible for leading their firm’s digital transformation strategy and only 16% are leading its execution.   This is likely attributed to the CMO’s high turnover, which presents the challenge of delivering short-term customer satisfaction and long-term digital transformation simultaneously. CMOs [...]

Cambridge, Mass., February 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2018 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $98.6 million for the fourth quarter of 2018, compared with $90.4 million for the fourth quarter of 2017. Research revenues increased 11%, and advisory services and events [...]

Forrester’s global forecast of the luxury retail market reveals sales are booming: eCommerce drove 39% of luxury sales growth in 2017 – a number that is expected to rise to 59% by 2023. According to the forecast, the four main growth factors are:  Income growth, especially amongst millennials in China. In the last two years, income grew by 15% in China and [...]

Forrester forecasts that CMOs will spend $146B on search marketing, banner and outstream advertising, instream advertising and email marketing in the US by 2023.   Macro trends like the increased use of digital media encourage marketers to invest in digital marketing, but depending on experience and sophistication, they have differing priorities. Specifically, Forrester found that:  Advanced marketers rethink where ad [...]

Today Facebook’s 15th anniversary invites consumers and advertisers alike to look back at the many challenges the company has faced and question what lies ahead for the next 15. Will Facebook still dominate as a major player in social media and advertising? Or will its platform and purpose transform?  Recently released research from Forrester uncovered a threatening shift [...]