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Latest Press Releases

Press Release

Forrester Research Reports 2021 First-Quarter Financial Results

3 days ago
Cambridge, Mass., May 5, 2021 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2021 first-quarter financial results. First-Quarter Financial Performance Total revenues were $113.8 million for the first quarter of 2021, compared with $106.3 million for the first quarter of 2020. On a GAAP basis, net income was $4.0 million, or $0.21 [...]
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Press Release

Forrester Decisions: Ein neues Forschungsportfolio, das Unternehmen hilft, Geschäftsergebnisse schneller zu erzielen

4 days ago
Mit 15 neuen Forschungsdienstleistungen hilft Forrester Unternehmen dabei, das Tempo der Geschäfts- und digitalen Transformation nach der Pandemie aufrechtzuerhalten und zu beschleunigen CAMBRIDGE, Mass., May 3, 2021 — Forrester (Nasdaq: FORR) gab heute Forrester Decisions bekannt, ein neues, kundenorientiertes Forschungsproduktportfolio, das für Führungskräfte und ihre Teams entwickelt wurde, um den Weg zwischen mutiger Vision und überlegener Geschäftsentwicklung [...]
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Press Release

Forrester Debuts Next-Generation B2B Revenue Waterfall To Help Firms Accelerate Revenue Growth

4 days ago
Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix CAMBRIDGE, Mass., May 4, 2021 — Forrester (Nasdaq: FORR) released the latest version of its B2B Revenue Waterfall, formerly known as the SiriusDecisions Demand Unit Waterfall®, to plan and measure progress against both net new and existing [...]
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Press Release

Forrester’s B2B Summit Kicks Off; New Research Reveals COVID-19 Pandemic Dramatically Altered B2B Buying Behaviors

4 days ago
Number of buyer interactions in the purchase journey has jumped to more than two dozen   CAMBRIDGE, Mass., May 4, 2021 — According to new research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, the pandemic has dramatically changed B2B buying behaviors. The number of interactions required to make buying decisions significantly increased in the past two years: from 17 in 2019 to 27 in 2021, [...]
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Latest Media Alerts

Media Alert

Forrester Research, Inc. (Nasdaq: FORR) to Ring The Nasdaq Stock Market Opening Bell

April 30, 2021
What:  Forrester Research, Inc. (Nasdaq: FORR), one of the most influential research and advisory firms in the world will ring the Nasdaq Opening Bell remotely from across the country. George F. Colony, Founder, Chairman, & CEO, will ring the Opening Bell alongside the Company’s team in a virtual bell ringing ceremony. When: Monday, May 3, [...]
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Media Alert

Forrester: Business Resilience During A Crisis Comes With Being “Future Fit”

April 9, 2021
Most organizations were not ready for COVID-19, thinking the risk of a pandemic too remote to consider in their planning. Yet some were able to pivot to new opportunities. Others filled market gaps left by competitors unable to cope. According to Forrester, planning and execution of a “future fit” tech strategy creates an effective foundation [...]
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Media Alert

Hybrid Events: Considerations For B2B Marketers

March 19, 2021
2020 drastically changed how events were held, with B2B marketing and event teams quickly shifting to a virtual model. As we start moving away from social distancing rules established by the pandemic, marketers will work towards a hybrid model — blending both physical and virtual elements. New research from Forrester is designed to help B2B [...]
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Media Alert

In 2021, Security Professionals Must Target Five Cyberthreats To Get Out Of “Pandemic Mode”

March 18, 2021
As many organizations fought to reconfigure their workforce to be significantly more home-based last year per the pandemic, the collective threat landscape increased dramatically as well. New research from Forrester describes how security professionals can better reduce risk and furnish a quicker exit out of “pandemic mode” by targeting the following five greatest cyberthreats in 2021: State-sponsored espionage and disinformation: This year, state [...]
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Latest Media Coverage

Media Coverage

The Wall Street Journal – Virgin Galactic CIO Sees Key Role As Company Prepares For Commercial Operations

April 28, 2021
The Wall Street Journal: VP and Senior Research Director Matt Guarini shares advice for newly appointed CIOs in response to Virgin Galactic appointing their first CIO, Alistair Burns. Read full article here. Read more from Matt here.
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Media Coverage

The Washington Post – Amazon Is Opening A Hair salon. Seriously.

April 28, 2021
The Washington Post: VP and Principal Analyst Sucharita Kodali, in response to Amazon’s plans to open a hair salon in London, tells the outlet the tech giant may see this as a way to sell technology like augmented reality to independent salons. Read full article here. Read more from Sucharita here.
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Media Coverage

Times Of India – As Covid Second Wave Surges, Wait For E-grocery Delivery Gets Longer

April 28, 2021
Times of India: Senior Forecast Analyst Satish Meena describes how India going through a second wave of pandemic infections stands to affect delivery times for online orders of groceries and other essential products. Read the full article here. Read more from Satish here.
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Media Coverage

South China Morning Post – Tesla Promises New China Data Centre As Beijing Lays Down The Law On Local Storage Of EV Data

April 28, 2021
South China Morning Post: Principal Analyst Charlie Dai discusses the importance of vehicle data privacy for the electric vehicle (EV) market as Tesla announces plans to build a data center in China. Read the full article here. Read more from Charlie here.
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