Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe.

Latest Press Releases

Press Release

New Research At Forrester’s Technology & Innovation North America Reveals Global Tech Spending Will Surpass $4.8 Trillion In 2023 — Despite Increasing Uncertainty

3 days ago
Economic turbulence, supply chain issues, and a tech talent shortage will prompt tech leaders to prioritize investments in projects that improve operational resilience to drive growth AUSTIN, Texas, and CAMBRIDGE, Mass., September 29, 2022 — New research unveiled at Forrester’s (Nasdaq: FORR) Technology & Innovation North America reveals that global tech spending will reach more [...]
Press Release

Forrester Honours Grant Thornton Australia For Accelerating Growth Through Revenue Engine Alignment

September 15, 2022
At Forrester’s B2B Summit APAC, the Return on Integration Honouree will share how it used Forrester’s research, frameworks, and models to drive cross-functional alignment  SINGAPORE, September 15, 2022 — Forrester (Nasdaq: FORR) today announced that Grant Thornton Australia, a leading B2B professional services firm, has been recognised as its 2022 Return on Integration (ROI) Honours winner at the [...]
Press Release

Forrester Announces Full Conference Agenda For Technology & Innovation EMEA 2022

September 14, 2022
The in-person and digital event experience will showcase the latest research and insights to help European technology leaders embrace innovation LONDON, 14 September, 2022 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation EMEA 2022, being held in London and digitally, 13–14 October. To stay competitive in today’s volatile business environment, technology executives [...]
Press Release

Forrester kondigt volledige congresagenda aan voor Technology & Innovation EMEA 2022

September 14, 2022
De persoonlijke en digitale evenementervaring presenteert het meest recente onderzoek en de meest recente inzichten om de Europese technologische leiders te helpen innovatie te omarmen LONDEN, 14 september 2022 — Forrester (Nasdaq: FORR) kondigde vandaag de volledige agenda voor de conferentie voor Technology & Innovation EMEA 2022 aan, die wordt gehouden in Londen en digitaal op 13-14 oktober 2022. Om [...]

Latest Media Alerts

Media Alert

Forrester Unveils New Reports To Continue To Demystify Web3

August 10, 2022
The first, Web3 And Web 3.0 Are Synonymous Today — But This Wasn’t Always True, describes the interchangeability of the terms “Web3” and “Web 3.0,” despite many referring to them as the same concept. Learn more about how this shift took place — over a 23-year span. The second, Web3 Promises A Better Online Future [...]
Media Alert

Australian Banks Need To Improve Money Management Features Of Mobile Apps

August 4, 2022
Rising inflation, a looming energy crisis, and the increased cost of living in Australia mean more and more customers need help managing their money. In fact, 54% of Australian online adults say they need help with money management, yet only 21% strongly believe that their financial institution cares about their financial well-being. To gauge how effective and easy the [...]
Media Alert

Cloud Usage Is Alive And Well In The European Cloud Market

July 19, 2022
Forrester has published the report “The State of European Cloud, 2022” in which our analysts highlight the latest trends in European enterprise cloud usage. The report’s findings show that cloud usage is alive and well in the European cloud market. As the pandemic starts to resolve and conflict in Eastern Europe builds, enterprises are revisiting [...]
Media Alert

Forrester’s US 2022 Banking CX Index: Customer Trust In Banks Falls For The First Time In Four Years

June 16, 2022
According to Forrester’s US 2022 Banking Customer Experience Index (CX Index™) rankings, customer trust in banks fell for the first time since 2018. While trust in banking brands reached an all-time high in 2021, 62% and 61% of customers currently trust direct and multichannel banks, respectively, when interacting with them — a drop of two [...]

Latest Media Coverage

Media Coverage

Handelsblatt – IT Companies Are Raising Software Prices Sharply

5 days ago
Handelsblatt: Researcher Himank Joshi shares findings from his research, “The Global Software Industry Forecast, 2022,” and offers insights into increasing prices for IT services at Microsoft, SAP, and similar companies. Read the full article here.
Media Alert

TechBeacon – 8 Phases Of An AI-First Data Strategy

September 22, 2022
 TechBeacon: VP, Principal Analyst Michele Goetz outlines phases for how tech leaders can shift to an AI-first data strategy to deliver innovative CX and better business outcomes. Read the full article here. Read more from Michele here.
Media Alert

SmartBrief – What Should B2B Marketers Prioritize In 2023?

September 21, 2022
SmartBrief: VP, Principal Analyst Barbie Mattie is featured in SmartBrief’s coverage highlighting Forrester’s Planning Guide for B2B Marketing Executives. Read the full article here. Read more from Barbie here.
Media Coverage

ISMG – The Growing Number of Use Cases for Verifiable Credentials

September 20, 2022
 ISMG: VP, Research Director Merritt Maxim breaks down the latest trends in IAM. Read the full article here. Read more from Merritt here.

Newsletter For Press

Subscribe to updates from the Forrester PR team, as well as the Forrester Roundup, a bi-weekly newsletter produced exclusively for media that highlights our newest, most impactful research and data.

The Forrester Brand

Find out what drives us, why clients work with us, and how we show up for our clients and our colleagues every day.

About Us

Forrester helps business and technology leaders use customer obsession to accelerate growth.