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A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com

Michael Burner, Europe
+44 20 7323 7608
mburner@forrester.com

Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

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Latest Newsroom Posts

MEDIA ALERT

Paying Ransom: A Viable Recovery Option? 

6 days ago
While conventional wisdom says firm should never pay ransom, according to new research by Forrester, it can be a valid recovery option based on business need and circumstances.  Ransomware attacks are up 500% from this time last year, and firms have been forced to pay ransom as attackers become more sophisticated and specifically go after [...]
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PRESS RELEASE

Forrester’s 2019 Customer Experience Index Reveals Early Signs Of Advancement

June 11, 2019
CX performance is mostly flat but showing early signs of making gains, with leading brands relying on emotion to build loyalty CAMBRIDGE, Mass., CX NYC, June 11, 2019 — Forrester today released its US 2019 Customer Experience Index (CX Index™) rankings, which show early signs of CX improvement when compared to previous years. Released at Forrester’s CX Forum [...]
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MEDIA ALERT

Forrester: Asia Pacific tech market growth will slow to 4% in 2020 due to concerns about growth in China, India, and Japan

June 7, 2019
While tech spending in Asia Pacific has grown significantly in recent years, the tailwinds will wane somewhat in 2019 and conditions could become stormy in 2020, with growth of the Asia Pacific tech market forecast to slow to 4%. China will spend US$256 billion on tech goods and services in 2019, cementing its position as [...]
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MEDIA ALERT

Forrester: Online retail sales in Asia Pacific to reach $2.5 trillion by 2023; China to reach $2 trillion by 2023

June 6, 2019
Forrester estimates that online retail sales in Asia Pacific will almost double in the next five years, growing from $1.3 trillion in 2018 to $2.5 trillion in 2023, with a compound annual growth rate (CAGR) of 14.0% and accounting for 28% of total retail sales. Asia Pacific remains the largest region for online retail sales [...]
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PRESS RELEASE

Forrester CFO To Speak At The William Blair Annual Growth Stock Conference

May 31, 2019
CAMBRIDGE, Mass., May 31, 2019 — Forrester Research, Inc. (Nasdaq: FORR) announced today that Chief Financial Officer Michael A. Doyle will speak at the William Blair Annual Growth Stock Conference on Wednesday, June 5 at the Loews Chicago Hotel in Chicago, Illinois.   Mr. Doyle will address the conference attendees at 2:40 p.m. Central time. A link to the live [...]
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PRESS RELEASE

Forrester Expands Its Suite Of Learning Offerings

May 29, 2019
The offerings will help organizations reap the rewards from new initiatives in CX and Zero Trust CAMBRIDGE, Mass., May 29, 2019 — Forrester today unveiled two new learning offerings, expanding its suite to include certification for security and risk professionals and enterprisewide customer experience training. Zero Trust Certification arms security and risk professionals with a trusted [...]
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MEDIA ALERT

Re-Imagine Mobile Way Beyond Mobile-First

May 28, 2019
Forrester expects the number of global smartphone subscribers to reach 3.9 million by 2023. In his latest report “Reimagine Mobile To Activate The Total Brand Experience” VP and Principal Analyst Thomas Husson highlights why brands must think beyond a mobile-first design to integrate and activate a comprehensive growth-focused marketing strategy.   The report helps CMOs to look past [...]
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PRESS RELEASE

Forrester: Indian firms with advanced innovation practices grow almost five times faster than their industry average

May 28, 2019
MUMBAI, May 28, 2019 – There is a direct correlation between being an innovator and market leadership, according to research released by Forrester today at its annual Digital Transformation & Innovation Forum in India. Firms with advanced technology-driven innovation practices grow as much as five times faster than their industry average. This makes technology-driven innovation [...]
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PRESS RELEASE

Forrester Research Reports 2019 First-Quarter Financial Results

April 30, 2019
Cambridge, Mass., April 30, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2019 first-quarter financial results. First-Quarter Financial Performance Total revenues were $100.6 million for the first quarter of 2019, compared with $77.7 million for the first quarter of 2018. Research revenues increased 33%, and advisory services and events revenues increased [...]
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PRESS RELEASE

Forrester Research To Broadcast Its 2019 First-Quarter Earnings Conference Call

April 17, 2019
Cambridge, Mass., April 17, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Tuesday, April 30, 2019. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for [...]
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MEDIA ALERT

Healthcare Insurance Needs An Overhaul — Fast

April 10, 2019
The healthcare industry is being disrupted. Emerging tech and a widespread access to data will enable customer profiling, and healthcare reform and disruptors like Amazon entering the market add fuel to the fire. As the industry that ranks fourth to last in Forrester’s CX Index – a survey of more than 110,000 consumers across 300 brands in 19 [...]
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MEDIA ALERT

Forrester & NRF: The State Of Omnichannel Retail 

April 3, 2019
Despite the growing emphasis on eCommerce and omnichannel strategies in retail, more than 50% of retailers plan to open new stores in 2019. These findings come from Forrester’s and NRF’s annual survey that analyzes how retailers are investing in their stores and online businesses.     Retailers still face challenges with omnichannel and personalization. Fifty-six percent stated [...]
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PRESS RELEASE

Forrester CEO And CFO To Speak At The Sidoti & Company Spring 2019 Investor Conference

March 13, 2019
Cambridge, Mass., March 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) announced today that Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at the Sidoti & Company Spring 2019 Investor Conference on Thursday, March 28 at the New York Marriott Marquis in New York City.   Mr. Colony and Mr. Doyle will present at 2:40 p.m. Eastern time. A link to [...]
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MEDIA ALERT

Women In Privacy & Cybersecurity

March 7, 2019
Forrester analysts share their perspective on gender equality in the security market ahead of International Women’s Day:   Stephanie Balaouras, Vice President & Research Director  “The cybersecurity industry is making enormous strides, but with women occupying only 11% of cybersecurity positions, the playing field is still not close to level. The industry needs to change its recruiting and [...]
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MEDIA ALERT

Global Tech Market Growth Slows From 5% to 3.8% From 2018-2020

February 26, 2019
Forrester analyzed the impact global economic trends will have on tech spending. According to the outlook, a weakening global economy will cause the global tech market’s growth to slow from 5% in 2018 to 3.8% by 2020.   Forrester also broke down tech spending trends by region, finding that:  The US represents more than 2/5 of [...]
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MEDIA ALERT

Only 16% Of CMOs Lead Their Firm’s Digital Transformation

February 15, 2019
Too few CMOs are significantly involved in digital transformation: According to new research by Forrester, less than a quarter of CMOs are directly responsible for leading their firm’s digital transformation strategy and only 16% are leading its execution.   This is likely attributed to the CMO’s high turnover, which presents the challenge of delivering short-term customer satisfaction and long-term digital transformation simultaneously. CMOs [...]
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PRESS RELEASE

Forrester Research Reports 2018 Fourth-Quarter And Full-Year Financial Results

February 13, 2019
Cambridge, Mass., February 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2018 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $98.6 million for the fourth quarter of 2018, compared with $90.4 million for the fourth quarter of 2017. Research revenues increased 11%, and advisory services and events [...]
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MEDIA ALERT

Global Luxury Retail Forecast Through 2023

February 11, 2019
Forrester’s global forecast of the luxury retail market reveals sales are booming: eCommerce drove 39% of luxury sales growth in 2017 – a number that is expected to rise to 59% by 2023. According to the forecast, the four main growth factors are:  Income growth, especially amongst millennials in China. In the last two years, income grew by 15% in China and [...]
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MEDIA ALERT

Digital Marketing Spend To Reach $146B By 2023

February 10, 2019
Forrester forecasts that CMOs will spend $146B on search marketing, banner and outstream advertising, instream advertising and email marketing in the US by 2023.   Macro trends like the increased use of digital media encourage marketers to invest in digital marketing, but depending on experience and sophistication, they have differing priorities. Specifically, Forrester found that:  Advanced marketers rethink where ad [...]
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MEDIA ALERT

Facebook’s 15th Anniversary & What’s Next

February 4, 2019
Today Facebook’s 15th anniversary invites consumers and advertisers alike to look back at the many challenges the company has faced and question what lies ahead for the next 15. Will Facebook still dominate as a major player in social media and advertising? Or will its platform and purpose transform?  Recently released research from Forrester uncovered a threatening shift [...]
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