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Latest Press Releases

Press Release

Forrester Announces Full Conference Agenda For B2B Summit North America Live Virtual Experience

6 days ago
Event will showcase latest research and unveil new tools to help B2B marketing, sales, and product leaders accelerate business growth  CAMBRIDGE, Mass., April 12, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America live virtual experience to be held May 3–6, 2021. For more than a decade, B2B Summit — formerly the SiriusDecisions Summit — has been a trusted resource for [...]
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Press Release

Forrester Joins UK Government G-Cloud As Strategic And Operational Research Advisory Services Provider For Digital Transformation

March 31, 2021
LONDON, UK, March 31, 2021 — Forrester (Nasdaq: FORR) has been named as a supplier to offer research and advisory services on the Crown Commercial Service’s (CCS) G-Cloud digital marketplace. The G-Cloud Framework supports UK Government organisations in achieving maximum commercial value for procurement of goods and services. In 2019-20, CCS helped the public sector achieve commercial benefits worth over £1 billion — supporting world-class public services that offer best value for taxpayers.  UK public sector organisations can now quickly and easily engage Forrester via the procurement channel to [...]
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Press Release

Comedian And Host Of “The Daily Show” Trevor Noah To Present At Forrester’s B2B Summit North America

March 30, 2021
A must-attend event for B2B marketing, sales, and product leaders, the event will showcase Forrester’s latest research and frameworks to grow revenue CAMBRIDGE, Mass., March 30, 2021 — Forrester (Nasdaq: FORR) today announced Trevor Noah, the most successful comedian in Africa and the host of the award-winning “The Daily Show,” will join the mainstage for a [...]
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Press Release

Forrester: 76% Of European CIOs Are Underprepared For Automation

March 29, 2021
Europe’s preparation for automation lags behind counterparts in North America and Asia Pacific, with government stimulus packages threatening to hinder post-pandemic progress LONDON, March 29, 2021 — Forrester (Nasdaq: FORR) predicts that employment protection initiatives instituted during the pandemic will diminish incentives and further delay CIOs’ plans for automation across Europe. This is despite the fact that 76% [...]
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B2B Summit North America

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Latest Media Alerts

Media Alert

Forrester: Business Resilience During A Crisis Comes With Being “Future Fit”

April 9, 2021
Most organizations were not ready for COVID-19, thinking the risk of a pandemic too remote to consider in their planning. Yet some were able to pivot to new opportunities. Others filled market gaps left by competitors unable to cope. According to Forrester, planning and execution of a “future fit” tech strategy creates an effective foundation [...]
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Media Alert

Hybrid Events: Considerations For B2B Marketers

March 19, 2021
2020 drastically changed how events were held, with B2B marketing and event teams quickly shifting to a virtual model. As we start moving away from social distancing rules established by the pandemic, marketers will work towards a hybrid model — blending both physical and virtual elements. New research from Forrester is designed to help B2B [...]
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Media Alert

In 2021, Security Professionals Must Target Five Cyberthreats To Get Out Of “Pandemic Mode”

March 18, 2021
As many organizations fought to reconfigure their workforce to be significantly more home-based last year per the pandemic, the collective threat landscape increased dramatically as well. New research from Forrester describes how security professionals can better reduce risk and furnish a quicker exit out of “pandemic mode” by targeting the following five greatest cyberthreats in 2021: State-sponsored espionage and disinformation: This year, state [...]
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Media Alert

Why Are Physicians Hesitant To Utilize Remote Devices In Healthcare?

March 17, 2021
Currently, more than six in 10 Americans suffer from at least one chronic disease or health condition that demands medical attention to monitor or treat once diagnosed. At the same time, many Americans lack affordable, convenient, and adequate healthcare; food, water, education, utilities, shelter, and safety; and community services, family, or social support. New research [...]
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Latest Media Coverage

Media Coverage

The Wall Street Journal – Why Amazon Workers in Alabama Voted Against Union

4 days ago
The Wall Street Journal: VP and Principal Analyst Sucharita Kodali offers insights about Amazon employees in Alabama siding against unionization and how this decision gives the company flexibility in running its warehouse. Read full article here. Read more from Sucharita Kodali here.
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Media Coverage

Supreme Court Decision Affirms Open-Source’s Role in Modern Software Development

4 days ago
Senior Analyst David Mooter discusses the Supreme Court’s decision in the case of Google v. Oracle, telling the outlet a ruling in Oracle’s favor would have exposed open-source software makers to copyright trolls threatening lawsuits over similarities between competing software codes. The Wall Street Journal: Supreme Court Decision Affirms Open-Source’s Role in Modern Software Development [...]
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Media Coverage

The Sydney Morning Herald – Slack targets ‘conservative’ Australia after its takeover by Salesforce

4 days ago
The Sydney Morning Herald: In a story about Slack’s expansion plans for Australia, VP and Principal Analyst Kate Leggett reacts to Salesforce’s earlier acquisition of Slack, which will help in its overall competition with Microsoft’s Teams. Read the full article here. Read more from Kate Leggett here.
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Media Coverage

South China Morning Post – Xiaomi bets big on ‘smartphone with four doors’ despite huge challenges in electric vehicle market

4 days ago
South China Morning Post: Principal Analyst Charlie Dai discusses electronics company Xiaomi’s recent announcement that they are entering the electric vehicle market, as well as the potential hurdles they will face in doing so. Read the full article here. Read more from Charlie Dai here.
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